North America Car Subscription Market Size, Share & Industry Analysis Report By Propulsion Type, By End User, By Subscription Type, By Service Provider, By Subscription Period, By Country and Growth Forecast, 2025-2032

The North America Car Subscription Market is expected to witness market growth of 22.4% CAGR during the forecast period (2025-2032).

The US market dominated the North America Car Subscription Market by country in 2024, and is expected to continue to be a dominant market till 2032; thereby, achieving a market value of $4.73 billion by 2032. Canada market is experiencing a CAGR of 25.6% during 2025-2032. Additionally, the Mexico market is expected to exhibit a CAGR of 24.3% during 2025-2032. The US and Canada led the North America Car Subscription Market by Country with a market share of 80.2% and 9% in 2024.



The North American car subscription market came about because more people wanted flexibility, dealerships were willing to try new things, and automakers were willing to try other ways of owning a car. Ford's Canvas, Cadillac's Book, Porsche Drive, and Volvo's Care by Volvo were some of the first programs to offer insurance, maintenance, and predictable monthly costs along with vehicle use. Government frameworks that support "Mobility as a Service" made it easier for people to try new things, and city dwellers, especially younger drivers, liked having easy, short-term access. The COVID-19 pandemic made people more interested in private transportation options that didn't require long-term commitments.

Recent trends show that digital-first platforms like Volkswagen's VW Flex make it easy to sign up online and have low barriers to access. Automakers also use subscriptions to get people to stick with their brands, even if they're not ready to buy a car yet. At the same time, BMW, Tesla, and other companies are adding software-based subscriptions that let you pay for features like faster charging and driver assistance. There is a lot of competition, including OEM-backed services, dealer-led regional platforms, and startups. Each of these companies is working to find the right balance between convenience, brand engagement, and customer expectations in a mobility landscape that is changing quickly.

Subscription Type Outlook

Based on Subscription Type, the market is segmented into Single Brand (Single-Brand Swap), and Multi Brand. With a compound annual growth rate (CAGR) of 23.9% over the projection period, the Single Brand (Single-Brand Swap) Market, dominate the Mexico Car Subscription Market by Subscription Type in 2024 and would be a prominent market until 2032. The Multi Brand market is expected to witness a CAGR of 24.8% during 2025-2032.

Service Provider Outlook

Based on Service Provider, the market is segmented into OEM/Captives, Mobility Providers, and Technology Companies. The OEM/Captives market segment dominated the US Car Subscription Market by Service Provider is expected to grow at a CAGR of 21.1 % during the forecast period thereby continuing its dominance until 2032. Also, The Technology Companies market is anticipated to grow as a CAGR of 23.1 % during the forecast period during 2025-2032.

Subscription Period Outlook

Based on Subscription Period, the market is segmented into 1 to 6 Months, 6 to 12 Months, and More than 12 Months. Among various Canada Car Subscription Market by Subscription Period; The 1 to 6 Months market achieved a market size of USD $50.1 Million in 2024 and is expected to grow at a CAGR of 24.9 % during the forecast period. The More than 12 Months market is predicted to experience a CAGR of 26.6% throughout the forecast period from (2025 - 2032).

Country Outlook

Canada’s car subscription market is shaped by its vast geography, urban concentration, and sustainability focus, with cities like Toronto, Vancouver, and Montreal driving demand due to high ownership costs and congestion. Subscriptions bundle insurance, maintenance, and registration into predictable fees while enabling risk-free EV trials, appealing to both urban commuters and suburban households seeking flexibility. Government incentives for clean transport and a culture accustomed to digital subscriptions support adoption. Automakers like Volvo and Porsche, alongside local startups and rental firms, are piloting tailored models. Competition is growing, with urban areas favoring experimentation while rural regions require adapted solutions, positioning subscriptions as a sustainable, convenient complement to ownership in Canada’s evolving mobility landscape.

List of Key Companies Profiled

• Volvo Group
• Mercedes-Benz Group AG
• BMW AG
• Hyundai Motor Company
• Volkswagen AG
• Sixt SE
• The Hertz Corporation
• FINN GmbH
• Ayvens
• Cazoo

Market Report Segmentation

By Propulsion Type

• Internal-Combustion Engine (ICE)
• Electric Vehicle (EV)

By End User

• Private
• Corporate

By Subscription Type

• Single Brand (Single-Brand Swap)
• Multi Brand

By Service Provider

• OEM/Captives
• Mobility Providers
• Technology Companies

By Subscription Period

• 1 to 6 Months
• 6 to 12 Months
• More than 12 Months

By Country

• US
• Canada
• Mexico
• Rest of North America