The World Market for Health and Wellness

Despite lingering economic uncertainty, consumers are prioritising functional nutrition, driving global health and wellness sales up by 8% in 2024, to USD942 billion. Growth was led by fibre, protein and brain health claims across beverages, dairy and plant-based foods, but clean eating increasingly matters. To compete, brands must deliver credible, mindful innovation, and embed wellness across portfolios with regional relevance.

The The World Market for Health and Wellness global briefing offers an insight into to the size and shape of the health and wellness marketplace, highlights buzz topics, emerging trends, categories and geographies as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing wellbeing market - be they new product developments, packaging and ingredients innovations, introduction of new regulatory schemes, economic/lifestyle influences, distribution or retail pricing issues. Forecasts illustrate how the market is set to change and criteria for success.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.