Scooter Global Market Opportunities And Strategies To 2034

This report describes and explains the scooter market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.

The global scooter market reached a value of nearly $72.93 billion in 2024, having grown at a compound annual growth rate (CAGR) of 5.99% since 2019. The market is expected to grow from $72.93 billion in 2024 to $102.13 billion in 2029 at a rate of 6.97%. The market is then expected to grow at a CAGR of 6.65% from 2029 and reach $140.94 billion in 2034.

Growth in the historic period resulted from the expansion of charging infrastructure for electric scooters, government support, rising e-commerce and food delivery service and rising demand for electric vehicles. Factors that negatively affected growth in the historic period were performance limitations, compared to motorcycles, limited battery life and weak resale value.

Going forward, growth in scooter rental, increasing urban congestion and traffic, expansion of road infrastructure and highways and higher fuel prices will drive the growth. Factors that could hinder the growth of the scooter market in the future include stringent regulations and licensing issues, performance limitations compared to motorcycles and trade war and tariffs.

The scooter market is segmented by product type into electric scooters, gas scooters and kick scooters. The electric scooters market was the largest segment of the scooter market segmented by product type, accounting for 53.02% or $38.66 billion of the total in 2024. Going forward, the electric scooters segment is expected to be the fastest growing segment in the scooter market segmented by product type, at a CAGR of 9.40% during 2024-2029.

The scooter market is segmented by application into commercial and individual. The individual market was the largest segment of the scooter market segmented by application, accounting for 79.71% or $58.13 billion of the total in 2024. Going forward, the commercial segment is expected to be the fastest growing segment in the scooter market segmented by application, at a CAGR of 7.84% during 2024-2029.

Asia-Pacific was the largest region in the scooter market, accounting for 53.77% or $39.21 billion of the total in 2024. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the scooter market will be Asia-Pacific and North America where growth will be at CAGRs of 7.80% and 6.47% respectively. These will be followed by Western Europe and Africa where the markets are expected to grow at CAGRs of 6.02% and 5.83% respectively.

The global scooter market is fairly fragmented, with a large number of small players operating in the market. The top 10 competitors in the market made up 11.31% of the total market in 2024. Honda Motor Co. Ltd. (Honda Motorcycle & Scooter India, Pvt. Ltd.) was the largest competitor with a 3.70% share of the market, followed by Yadea Group Holdings Ltd. with 1.35%, Sanyang Motor Co. Ltd. with 1.19%, Yamaha Motor Pvt. Ltd., with 1.09%, TVS Motor Company Ltd., with 0.88%, Hero MotoCorp Ltd. with 0.82%, Bajaj Auto Ltd. with 0.81%, Piaggio & C SpA with 0.58%, Jiangsu Xinri E-Vechile Co Ltd. with 0.48%. and Ninebot Limited with 0.41%.

The top opportunities in the scooter market segmented by product type will arise in the electric scooters segment, which will gain $21.93 billion of global annual sales by 2029. The top opportunities in the scooter market segmented by application will arise in the individual segment, which will gain $22.42 billion of global annual sales by 2029. The scooter market size will gain the most in China at $7.63 billion.

Market-trend-based strategies for the scooter market include advancing e-mobility with high-performance, smart, and sustainable technologies, expanding urban mobility with lightweight, smart, and durable e-scooter solutions, innovative dual-fuel scooters drive sustainability and efficiency for urban mobility and pioneering smart mobility with auto-balancing and connected features.

Player-adopted strategies in the scooter market include focus on expanding its business capabilities through strategic partnerships and new launches to enhance its business offerings.

To take advantage of the opportunities, the analyst recommends the scooter market companies to Focus On Expanding High-Performance And Sustainable Electric Models, Focus On Lightweight And Portable Urban Commuter Models, Focus On Alternative Fuel-Powered Scooters For Sustainable Growth, Focus On Lightweight And Foldable Scooters For Urban Mobility Expansion, Focus On Advanced Technology Integration To Enhance Safety And User Experience, Focus On Electric Scooters As The Fastest Growing Market Segment, Expand In Emerging Markets, Continue To Focus On Developed Markets, Focus On Expanding Distribution Channels To Strengthen Market Reach, Focus On Competitive Pricing Strategies To Drive Market Adoption, Focus On Digital Campaigns And Consumer Engagement, Focus On Experiential Marketing And Partnership-Driven Promotion, Focus On Commercial Segment As The Fastest Growing Market Opportunity.

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