Australia Mayonnaise Market, By Region, Competition, Forecast and Opportunities, 2020-2030F

The Australia Mayonnaise Market was valued at USD 265.72 Million in 2024, and is expected to reach USD 335.51 Million by 2030, rising at a CAGR of 3.96%. The Australia mayonnaise market is experiencing steady growth, driven by rising demand for convenient and ready-to-eat food products, especially among younger consumers and working professionals. Growing multicultural influences and evolving consumer tastes have increased the popularity of flavored and premium mayonnaise variants. Health-conscious trends are also fueling demand for eggless, low-fat, and organic options. The foodservice sector, including fast-food chains and cafes, significantly contributes to market expansion. Moreover, innovation in packaging and marketing by both domestic and international brands enhances product visibility and appeal. E-commerce and supermarket channels are further supporting accessibility and wider distribution across urban and regional markets.

Key Market Drivers

Rising Demand for Convenient and Ready-to-Eat Food Products

One of the primary drivers fueling the growth of the mayonnaise market in Australia is the increasing consumer demand for convenient and ready-to-eat food products. In 2022-23, cereal-based mixed dishes - including RTE items like pizza, pasta, wraps, and sushi - grew by 9% per person compared to 2018-19. With changing lifestyles and busier work schedules, especially in urban areas, Australian consumers are increasingly turning toward foods that require minimal preparation time. Mayonnaise serves as a versatile condiment and base for various dishes, salads, sandwiches, and dips, making it a convenient solution for meal enhancement.

This trend is particularly strong among working professionals, students, and young families who prefer quick meal options without compromising taste. Additionally, the growth of the ready-to-eat (RTE) segment in Australian supermarkets and foodservice outlets has increased the visibility and consumption of mayonnaise as part of pre-packaged salads, wraps, and fast-food offerings. Convenience-focused food products that integrate mayonnaise as an ingredient, such as chicken wraps or sushi rolls, are increasingly popular in on-the-go meal categories. The demand for such items continues to rise, bolstering the overall growth of the mayonnaise market across the country.

Key Market Challenges

Rising Health Concerns and Negative Perceptions of Traditional Mayonnaise

One of the key challenges confronting the Australian mayonnaise market is the increasing health concerns associated with the consumption of traditional mayonnaise, which is typically high in fats, oils, and calories. As public awareness about obesity, cardiovascular diseases, and unhealthy dietary patterns continues to grow, many consumers are consciously avoiding high-fat and high-cholesterol products. Traditional mayonnaise, which often contains eggs, saturated fats, and preservatives, is perceived by health-conscious buyers as an indulgent or unhealthy choice, limiting its appeal among fitness-driven and diet-conscious individuals.

Despite efforts by brands to offer low-fat and healthier alternatives, there remains a segment of consumers who prefer to eliminate such condiments altogether. Additionally, Australia's stringent food labeling regulations mean manufacturers must clearly display nutritional content, which may deter purchases if calorie or fat content is perceived as too high. This challenge is particularly pronounced among older demographics, parents purchasing for children, and individuals following clean-eating, keto, or Mediterranean diets. Overcoming this perception barrier requires ongoing product innovation and effective consumer education, which may be resource-intensive and slow to yield widespread changes in behavior.

Key Market Trends

Growing Popularity of Plant-Based and Vegan Mayonnaise Alternatives

One of the most significant trends transforming the Australian mayonnaise market is the rising demand for plant-based and vegan alternatives. With increasing awareness about sustainability, animal welfare, and personal health, more Australians are adopting vegetarian, vegan, or flexitarian diets. This shift in dietary preferences has spurred demand for egg-free mayonnaise made using plant-based ingredients such as aquafaba (chickpea water), soy protein, or pea protein. Vegan mayonnaise appeals not only to strict vegans but also to health-conscious consumers seeking allergen-free, cholesterol-free options.

Major brands have responded with innovative offerings like Heinz Vegan Mayo, Hellmann’s Vegan Mayonnaise, and a variety of private-label plant-based versions by supermarkets such as Woolworths and Coles. Additionally, smaller health-focused brands are gaining visibility through organic stores and online platforms, offering artisanal vegan mayo in flavors like garlic, chipotle, and lime. The plant-based trend is further reinforced by the growing number of cafés and QSRs including vegan mayo in their burgers, sandwiches, and salad offerings. As plant-based lifestyles continue to move from niche to mainstream, this trend is expected to expand and reshape product portfolios in the Australian mayonnaise category.

Key Market Players

Nestlé SA
Ajinomoto Co. Inc.
McCormick & Company Inc.
Kraft Heinz Company
Unilever PLC
Oetker
American Garden
Cibona Foods
Del Monte
Kenko Mayonnaise

Report Scope:

In this report, the Australia Mayonnaise Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Australia Mayonnaise Market, By Product Type:

Flavored
Unflavored

Australia Mayonnaise Market, By Sales Channel:

Supermarkets/Hypermarkets
Convenience Stores
Online
Others