Men's Hair Loss Prevention and Growth Products Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2020-2030F

The Men’s Hair Loss Prevention and Growth Products Market was valued at USD 1.42 Billion in 2024, and is expected to reach USD 2.02 Billion by 2030, rising at a CAGR of 6.09%. The global men’s hair loss prevention and growth products market focuses on addressing thinning hair, baldness, and scalp health concerns among men. Rising awareness of personal grooming, increasing disposable incomes, and a growing emphasis on appearance have fueled demand for effective solutions. Key products include shampoos, conditioners, serums, oils, and topical treatments, often enriched with natural ingredients like biotin, caffeine, and herbal extracts. Technological advancements, such as nanotechnology and AI-driven personalized treatments, are enhancing product efficacy. Additionally, the shift toward natural, chemical-free formulations reflects consumer preference for safer, skin-friendly options that promote sustainable hair growth

Key Market Drivers

Rising Awareness of Personal Grooming and Male Beauty Standards

Over the past decade, there has been a significant shift in men’s attitudes toward personal grooming and appearance. Once considered a primarily female-oriented domain, grooming and hair care for men have gained increasing social acceptance and importance. Media portrayal, social networks, and influencer marketing have played a pivotal role in shaping contemporary male beauty standards.

Men are now more conscious of their hair health, recognizing it as a key aspect of overall appearance and self-confidence. This growing awareness drives demand for preventive and restorative hair care solutions, from shampoos and conditioners to topical treatments and serums designed to combat thinning hair and hair loss. According to a 2025 study, over two-thirds of U.S. men use personal care products beyond basic hygiene, and nearly half of American men aged 18-24 are expanding their routines to include facial makeup.

Key Market Challenges

High Competition and Market Saturation

The men’s hair loss prevention and growth products market is highly competitive, with numerous global and regional brands vying for consumer attention. Established multinational companies compete alongside smaller, niche brands that often focus on natural or premium formulations. This saturation makes differentiation a significant challenge, as many products offer similar benefits, ingredients, and price points. The presence of counterfeit or low-quality products, particularly in emerging markets, further intensifies competition and can erode consumer trust. Companies must invest heavily in research, marketing, and brand positioning to stand out in a crowded marketplace, which can increase operational costs and affect profitability.

Key Market Trends

Expansion of Multi-Functional and Advanced Product Offerings

Men’s hair care products are evolving beyond single-purpose treatments. Multi-functional formulations that combine hair loss prevention, scalp health improvement, and hair strengthening are becoming more prevalent. For example, shampoos may now include anti-dandruff properties, conditioners may promote hair thickening, and serums may combine growth stimulants with antioxidants for overall scalp health. Additionally, technological innovations such as nanotechnology, liposomal delivery systems, and peptide-based formulations are enhancing the penetration and effectiveness of active ingredients. This trend caters to consumers seeking convenience and comprehensive solutions while positioning brands as cutting-edge and technologically advanced.

Key Market Players

The Procter & Gamble Company
L’oreal S.A.
Unilever
Kao Corporation
Shiseido Company, Limited
Taisho Pharmaceutical Holdings Co., Ltd
Johnson & Johnson Services, Inc.
Rohto Pharmaceutical Co., Ltd.
Church & Dwight Co., Inc.
Forest Essentials

Report Scope:

In this report, the Global Men’s Hair Loss Prevention and Growth Products Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Men’s Hair Loss Prevention and Growth Products Market, By Type:

Shampoo
Conditioner
Oil
Serum
Others

Men’s Hair Loss Prevention and Growth Products Market, By Category:

Conventional
Organic

Men’s Hair Loss Prevention and Growth Products Market, By Sales Channel:

Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Drug Stores
Online
Others

Men’s Hair Loss Prevention and Growth Products Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia-Pacific
China
Japan
India
South Korea
Indonesia
South America
Argentina
Colombia
Brazil
Middle East & Africa
South Africa
Saudi Arabia
UAE
Turkey

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Men’s Hair Loss Prevention and Growth Products Market.

Available Customizations:

With the given market data, the publisher offers customizations according to a company's specific needs. The following customization options are available for the report.

Company Information

Detailed analysis and profiling of additional market players (up to five).

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1. Introduction

1.1. Product Overview
1.2. Key Highlights of the Report
1.3. Market Coverage
1.4. Market Segments Covered
1.5. Research Tenure Considered

2. Research Methodology

2.1. Methodology Landscape
2.2. Objective of the Study
2.3. Baseline Methodology
2.4. Formulation of the Scope
2.5. Assumptions and Limitations
2.6. Sources of Research
2.7. Approach for the Market Study
2.8. Methodology Followed for Calculation of Market Size & Market Shares
2.9. Forecasting Methodology

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions
3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

4.1. Brand Awareness
4.2. Factors Influence Purchase Decision

5. Global Men’s Hair Loss Prevention and Growth Products Market Outlook

5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Type (Shampoo, Conditioner, Oil, Serum, Others)
5.2.2. By Category (Conventional, Organic)
5.2.3. By Sales Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Drug Stores, Online, Others)
5.2.4. By Region
5.2.5. By Company (2024)
5.3. Market Map

6. North America Men’s Hair Loss Prevention and Growth Products Market Outlook

6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Type
6.2.2. By Category
6.2.3. By Sales Channel
6.2.4. By Country
6.3. North America: Country Analysis
6.3.1. United States Men’s Hair Loss Prevention and Growth Products Market Outlook
6.3.1.1. Market Size & Forecast
6.3.1.1.1. By Value
6.3.1.2. Market Share & Forecast
6.3.1.2.1. By Type
6.3.1.2.2. By Category
6.3.1.2.3. By Sales Channel
6.3.2. Canada Men’s Hair Loss Prevention and Growth Products Market Outlook
6.3.2.1. Market Size & Forecast
6.3.2.1.1. By Value
6.3.2.2. Market Share & Forecast
6.3.2.2.1. By Type
6.3.2.2.2. By Category
6.3.2.2.3. By Sales Channel
6.3.3. Mexico Men’s Hair Loss Prevention and Growth Products Market Outlook
6.3.3.1. Market Size & Forecast
6.3.3.1.1. By Value
6.3.3.2. Market Share & Forecast
6.3.3.2.1. By Type
6.3.3.2.2. By Category
6.3.3.2.3. By Sales Channel

7. Europe Men’s Hair Loss Prevention and Growth Products Market Outlook

7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Type
7.2.2. By Category
7.2.3. By Sales Channel
7.2.4. By Country
7.3. Europe: Country Analysis
7.3.1. France Men’s Hair Loss Prevention and Growth Products Market Outlook
7.3.1.1. Market Size & Forecast
7.3.1.1.1. By Value
7.3.1.2. Market Share & Forecast
7.3.1.2.1. By Type
7.3.1.2.2. By Category
7.3.1.2.3. By Sales Channel
7.3.2. Germany Men’s Hair Loss Prevention and Growth Products Market Outlook
7.3.2.1. Market Size & Forecast
7.3.2.1.1. By Value
7.3.2.2. Market Share & Forecast
7.3.2.2.1. By Type
7.3.2.2.2. By Category
7.3.2.2.3. By Sales Channel
7.3.3. Spain Men’s Hair Loss Prevention and Growth Products Market Outlook
7.3.3.1. Market Size & Forecast
7.3.3.1.1. By Value
7.3.3.2. Market Share & Forecast
7.3.3.2.1. By Type
7.3.3.2.2. By Category
7.3.3.2.3. By Sales Channel
7.3.4. Italy Men’s Hair Loss Prevention and Growth Products Market Outlook
7.3.4.1. Market Size & Forecast
7.3.4.1.1. By Value
7.3.4.2. Market Share & Forecast
7.3.4.2.1. By Type
7.3.4.2.2. By Category
7.3.4.2.3. By Sales Channel
7.3.5. United Kingdom Men’s Hair Loss Prevention and Growth Products Market Outlook
7.3.5.1. Market Size & Forecast
7.3.5.1.1. By Value
7.3.5.2. Market Share & Forecast
7.3.5.2.1. By Type
7.3.5.2.2. By Category
7.3.5.2.3. By Sales Channel

8. Asia-Pacific Men’s Hair Loss Prevention and Growth Products Market Outlook

8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Type
8.2.2. By Category
8.2.3. By Sales Channel
8.2.4. By Country
8.3. Asia-Pacific: Country Analysis
8.3.1. China Men’s Hair Loss Prevention and Growth Products Market Outlook
8.3.1.1. Market Size & Forecast
8.3.1.1.1. By Value
8.3.1.2. Market Share & Forecast
8.3.1.2.1. By Type
8.3.1.2.2. By Category
8.3.1.2.3. By Sales Channel
8.3.2. Japan Men’s Hair Loss Prevention and Growth Products Market Outlook
8.3.2.1. Market Size & Forecast
8.3.2.1.1. By Value
8.3.2.2. Market Share & Forecast
8.3.2.2.1. By Type
8.3.2.2.2. By Category
8.3.2.2.3. By Sales Channel
8.3.3. India Men’s Hair Loss Prevention and Growth Products Market Outlook
8.3.3.1. Market Size & Forecast
8.3.3.1.1. By Value
8.3.3.2. Market Share & Forecast
8.3.3.2.1. By Type
8.3.3.2.2. By Category
8.3.3.2.3. By Sales Channel
8.3.4. South Korea Men’s Hair Loss Prevention and Growth Products Market Outlook
8.3.4.1. Market Size & Forecast
8.3.4.1.1. By Value
8.3.4.2. Market Share & Forecast
8.3.4.2.1. By Type
8.3.4.2.2. By Category
8.3.4.2.3. By Sales Channel
8.3.5. Indonesia Men’s Hair Loss Prevention and Growth Products Market Outlook
8.3.5.1. Market Size & Forecast
8.3.5.1.1. By Value
8.3.5.2. Market Share & Forecast
8.3.5.2.1. By Type
8.3.5.2.2. By Category
8.3.5.2.3. By Sales Channel

9. Middle East & Africa Men’s Hair Loss Prevention and Growth Products Market Outlook

9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Type
9.2.2. By Category
9.2.3. By Sales Channel
9.2.4. By Country
9.3. MEA: Country Analysis
9.3.1. South Africa Men’s Hair Loss Prevention and Growth Products Market Outlook
9.3.1.1. Market Size & Forecast
9.3.1.1.1. By Value
9.3.1.2. Market Share & Forecast
9.3.1.2.1. By Type
9.3.1.2.2. By Category
9.3.1.2.3. By Sales Channel
9.3.2. Saudi Arabia Men’s Hair Loss Prevention and Growth Products Market Outlook
9.3.2.1. Market Size & Forecast
9.3.2.1.1. By Value
9.3.2.2. Market Share & Forecast
9.3.2.2.1. By Type
9.3.2.2.2. By Category
9.3.2.2.3. By Sales Channel
9.3.3. UAE Men’s Hair Loss Prevention and Growth Products Market Outlook
9.3.3.1. Market Size & Forecast
9.3.3.1.1. By Value
9.3.3.2. Market Share & Forecast
9.3.3.2.1. By Type
9.3.3.2.2. By Category
9.3.3.2.3. By Sales Channel
9.3.4. Turkey Men’s Hair Loss Prevention and Growth Products Market Outlook
9.3.4.1. Market Size & Forecast
9.3.4.1.1. By Value
9.3.4.2. Market Share & Forecast
9.3.4.2.1. By Type
9.3.4.2.2. By Category
9.3.4.2.3. By Sales Channel

10. South America Men’s Hair Loss Prevention and Growth Products Market Outlook

10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Type
10.2.2. By Category
10.2.3. By Sales Channel
10.2.4. By Country
10.3. South America: Country Analysis
10.3.1. Brazil Men’s Hair Loss Prevention and Growth Products Market Outlook
10.3.1.1. Market Size & Forecast
10.3.1.1.1. By Value
10.3.1.2. Market Share & Forecast
10.3.1.2.1. By Type
10.3.1.2.2. By Category
10.3.1.2.3. By Sales Channel
10.3.2. Argentina Men’s Hair Loss Prevention and Growth Products Market Outlook
10.3.2.1. Market Size & Forecast
10.3.2.1.1. By Value
10.3.2.2. Market Share & Forecast
10.3.2.2.1. By Type
10.3.2.2.2. By Category
10.3.2.2.3. By Sales Channel
10.3.3. Colombia Men’s Hair Loss Prevention and Growth Products Market Outlook
10.3.3.1. Market Size & Forecast
10.3.3.1.1. By Value
10.3.3.2. Market Share & Forecast
10.3.3.2.1. By Type
10.3.3.2.2. By Category
10.3.3.2.3. By Sales Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Disruptions: Conflicts, Pandemics and Trade Barriers

14. Porters Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Company Profiles
15.1.1. The Procter & Gamble Company
15.1.1.1. Business Overview
15.1.1.2. Company Snapshot
15.1.1.3. Products & Services
15.1.1.4. Financials (As Per Availability)
15.1.1.5. Key Market Focus & Geographical Presence
15.1.1.6. Recent Developments
15.1.1.7. Key Management Personnel
15.1.2. L’oreal S.A.
15.1.3. Unilever
15.1.4. Kao Corporation
15.1.5. Shiseido Company, Limited
15.1.6. Taisho Pharmaceutical Holdings Co., Ltd
15.1.7. Johnson & Johnson Services, Inc.
15.1.8. Rohto Pharmaceutical Co., Ltd.
15.1.9. Church & Dwight Co., Inc.
15.1.10. Forest Essentials

16. Strategic Recommendations17. About the Publisher & Disclaimer

Companies Mentioned

The Procter & Gamble Company
L’oreal S.A.
Unilever
Kao Corporation
Shiseido Company, Limited
Taisho Pharmaceutical Holdings Co., Ltd
Johnson & Johnson Services, Inc.
Rohto Pharmaceutical Co., Ltd.
Church & Dwight Co., Inc.
Forest Essentials

Table Information

Report Attribute	Details
No. of Pages	181
Published	September 2025
Forecast Period	2024 - 2030
Estimated Market Value ( USD ) in 2024	$ 1.42 Billion
Forecasted Market Value ( USD ) by 2030	$ 2.02 Billion
Compound Annual Growth Rate	6.0%
Regions Covered	Global
No. of Companies Mentioned	10

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