Artificial Intelligence-Powered Competitive Ad Tracking Market Report 2026

The artificial intelligence-powered competitive ad tracking market size has grown rapidly in recent years. It will grow from $2.28 billion in 2025 to $2.65 billion in 2026 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to growth of digital advertising spend, expansion of programmatic advertising, increasing competition across digital platforms, rising demand for campaign optimization, proliferation of multi-channel marketing.

The artificial intelligence-powered competitive ad tracking market size is expected to see rapid growth in the next few years. It will grow to $4.85 billion in 2030 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to advancement in AI and machine learning algorithms, increasing adoption of cloud-based analytics platforms, growing focus on real-time marketing decisions, rising need for privacy-compliant ad intelligence, integration of advanced audience targeting technologies. Major trends in the forecast period include real-time cross-channel ad intelligence, predictive competitor spend forecasting, creative-level ad performance benchmarking, automated ad creative recognition, privacy-first competitive monitoring.

The growth of e-commerce is expected to drive the expansion of the AI-powered competitive ad tracking market. E-commerce involves the buying and selling of goods and services online, encompassing digital payments, online transactions, and electronic data exchanges between businesses and consumers. Its popularity is rising due to the convenience it offers, including the ability to shop anytime, anywhere, with home delivery and simple payment options. AI-driven competitive ad tracking supports e-commerce businesses by analyzing competitors’ advertising strategies in real time, helping them optimize pricing, promotions, and targeting to attract more customers and boost sales. For example, in April 2024, the European Commission reported that 94% of individuals aged 16-74 in the EU used the internet in the past year, and 77% had purchased goods or services online. This trend highlights the role of e-commerce in fueling the growth of AI-based competitive ad tracking.

Companies in the AI-powered competitive ad tracking market are investing in innovative solutions to improve real-time insights and campaign performance. Advanced AI algorithms enable automated monitoring and analysis of competitors’ advertising strategies across various platforms, offering deeper insights for informed decision-making. In October 2024, PowerAdSpy, an India-based AI ad intelligence platform, introduced AI features that enhance competitor ad analysis across more than ten digital advertising networks. These tools provide real-time information on ad placements, creative effectiveness, and audience engagement, allowing marketers to track competitor strategies, identify trends, and optimize campaigns for better outcomes. Such innovations empower advertisers to make data-driven decisions, improve ROI, and gain a competitive edge.

In March 2024, Israel-based software company SimilarWeb Ltd. acquired Chilean AI ad tracking provider Admetricks SpA for an undisclosed amount. This acquisition aims to strengthen SimilarWeb’s ad intelligence capabilities, expand its service offerings, and reinforce its position as a leading provider of digital market intelligence solutions.

Major companies operating in the artificial intelligence-powered competitive ad tracking market are The Nielsen Company, Kantar Group Ltd., Crayon Inc., Comscore Inc., Semrush Holdings Inc., MediaRadar Inc., Similarweb LTD., Quantcast Corporation, Ahrefs Pte Ltd., iSpot.tv Inc., Singular Labs Inc., Adverity GmbH, Sensor Tower Inc., Moat Inc., SocialPeta Technology Co. Ltd., Adthena Limited, Pathmatics Inc., TrafficGuard Pty Ltd., Anstrex LLC, BigSpy Technology Co. Ltd., SpyFu Inc.

North America was the largest region in the artificial intelligence (AI)-powered competitive ad tracking market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence-powered competitive ad tracking market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the artificial intelligence-powered competitive ad tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial intelligence (AI)-powered competitive ad tracking market consists of revenues earned by entities by providing services such as ad intelligence monitoring, competitor benchmarking, creative analysis, predictive ad spend forecasting, and cross-channel campaign tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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