Artificial Intelligence-Powered Competitive Ad Tracking Market Report 2025

The artificial intelligence (AI)-powered competitive ad tracking market size has grown rapidly in recent years. It will grow from $1.95 billion in 2024 to $2.28 billion in 2025 at a compound annual growth rate (CAGR) of 16.7%. The growth observed during the historical period was driven by rising digital advertising expenditures, greater adoption of AI for marketing analytics, increased demand for programmatic advertising, intensifying brand competition for online visibility, and higher consumer engagement across social media platforms.

The artificial intelligence (AI)-powered competitive ad tracking market size is expected to see rapid growth in the next few years. It will grow to $4.17 billion in 2029 at a compound annual growth rate (CAGR) of 16.4%. The projected growth during the forecast period is expected to be driven by brands increasingly adopting in-house ad tracking tools, rising demand for transparency in AI-powered advertising platforms, greater integration of AI with big data and cloud solutions, wider use of cross-channel ad tracking, and a stronger focus on ROI-driven marketing strategies. Key trends anticipated include the use of generative AI for creating ad content, advanced predictive analytics for campaign optimization, development of privacy-first tracking models, incorporation of explainable AI in ad intelligence platforms, and innovations in cross-channel tracking systems.

The growth of e-commerce is expected to drive the expansion of the AI-powered competitive ad tracking market. E-commerce involves the buying and selling of goods and services online, encompassing digital payments, online transactions, and electronic data exchanges between businesses and consumers. Its popularity is rising due to the convenience it offers, including the ability to shop anytime, anywhere, with home delivery and simple payment options. AI-driven competitive ad tracking supports e-commerce businesses by analyzing competitors’ advertising strategies in real time, helping them optimize pricing, promotions, and targeting to attract more customers and boost sales. For example, in April 2024, the European Commission reported that 94% of individuals aged 16-74 in the EU used the internet in the past year, and 77% had purchased goods or services online. This trend highlights the role of e-commerce in fueling the growth of AI-based competitive ad tracking.

Companies in the AI-powered competitive ad tracking market are investing in innovative solutions to improve real-time insights and campaign performance. Advanced AI algorithms enable automated monitoring and analysis of competitors’ advertising strategies across various platforms, offering deeper insights for informed decision-making. In October 2024, PowerAdSpy, an India-based AI ad intelligence platform, introduced AI features that enhance competitor ad analysis across more than ten digital advertising networks. These tools provide real-time information on ad placements, creative effectiveness, and audience engagement, allowing marketers to track competitor strategies, identify trends, and optimize campaigns for better outcomes. Such innovations empower advertisers to make data-driven decisions, improve ROI, and gain a competitive edge.

In March 2024, Israel-based software company SimilarWeb Ltd. acquired Chilean AI ad tracking provider Admetricks SpA for an undisclosed amount. This acquisition aims to strengthen SimilarWeb’s ad intelligence capabilities, expand its service offerings, and reinforce its position as a leading provider of digital market intelligence solutions.

Major players in the artificial intelligence (AI)-powered competitive ad tracking market are Amazon.com Inc., The Nielsen Company, Kantar Group Ltd., Crayon Inc., Comscore Inc., Semrush Holdings Inc., MediaRadar Inc., Similarweb LTD., Quantcast Corporation, Ahrefs Pte Ltd., iSpot.tv Inc., Singular Labs Inc., Adverity GmbH, Sensor Tower Inc., Moat Inc., SocialPeta Technology Co. Ltd., Adthena Limited, Pathmatics Inc., TrafficGuard Pty Ltd., Anstrex LLC, BigSpy Technology Co. Ltd., and SpyFu Inc.

North America was the largest region in the artificial intelligence (AI)-powered competitive ad tracking market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-powered competitive ad tracking report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence (AI)-powered competitive ad tracking market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

AI-driven competitive ad tracking involves using artificial intelligence and machine learning to automatically monitor and assess competitors’ advertising efforts across digital, broadcast, and traditional channels. It delivers real-time insights into ad content, spending patterns, and targeting approaches, helping businesses optimize campaigns and strengthen their market position.

The primary elements of AI-based competitive ad tracking include software and services. The software consists of programs, data, and instructions that enable computers to perform specific operations. These solutions are available in cloud-based or on-premises formats and cater to organizations of all sizes, from small and medium enterprises to large corporations. Applications span industries such as media and entertainment, retail and e-commerce, banking, financial services and insurance (BFSI), healthcare, and automotive, serving end-users such as advertising agencies, brands, and publishers.

The artificial intelligence (AI)-powered competitive ad tracking market research report is one of a series of new reports that provides artificial intelligence (AI)-powered competitive ad tracking market statistics, including artificial intelligence (AI)-powered competitive ad tracking industry global market size, regional shares, competitors with a artificial intelligence (AI)-powered competitive ad tracking market share, detailed artificial intelligence (AI)-powered competitive ad tracking market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-powered competitive ad tracking industry. This artificial intelligence (AI)-powered competitive ad tracking market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The artificial intelligence (AI)-powered competitive ad tracking market consists of revenues earned by entities by providing services such as ad intelligence monitoring, competitor benchmarking, creative analysis, predictive ad spend forecasting, and cross-channel campaign tracking. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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