Artificial Intelligence (AI)-Powered Event Sponsorship Analytics Market Report 2026

The artificial intelligence (AI)-powered event sponsorship analytics market size has grown rapidly in recent years. It will grow from $1.47 billion in 2025 to $1.74 billion in 2026 at a compound annual growth rate (CAGR) of 18.4%. The growth in the historic period can be attributed to growth of digital live streaming platforms, rising sponsorship spending in sports and entertainment, increasing complexity of multi-channel events, demand for roi transparency in sponsorships, limitations of manual sponsorship measurement.

The artificial intelligence (AI)-powered event sponsorship analytics market size is expected to see rapid growth in the next few years. It will grow to $3.39 billion in 2030 at a compound annual growth rate (CAGR) of 18.1%. The growth in the forecast period can be attributed to advancement in computer vision and nlp, increasing adoption of cloud-based analytics platforms, growing demand for real-time decision making, expansion of virtual and hybrid events, higher accountability from sponsors and brands. Major trends in the forecast period include real-time sponsorship performance measurement, automated brand and logo recognition, cross-platform media value attribution, sentiment and engagement intelligence, data-driven sponsorship optimization.

The expansion of cloud computing services is expected to drive the growth of the artificial intelligence (AI)-powered event sponsorship analytics market in the coming years. Cloud computing services provide on-demand internet-based access to computing resources, including storage, processing power, and applications, eliminating the need for local infrastructure. The rise of cloud computing services is driven by businesses seeking scalable, on-demand IT resources that lower infrastructure costs, improve operational efficiency, and allow seamless access to applications and data from any location. AI-powered event sponsorship analytics utilizes cloud computing to analyze large volumes of sponsorship data in real time, helping brands and organizers gain actionable insights, optimize deals, and make data-driven decisions efficiently. For example, in April 2025, according to the American Bar Association, a U.S.-based professional organization, nearly 75% of attorneys reported using cloud computing for work-related tasks, compared with 69% in 2023 and around 70% in 2022. Consequently, the growth of cloud computing services is fueling the expansion of the AI-powered event sponsorship analytics market.

Companies in the AI-powered event sponsorship analytics market are increasingly developing platforms that enhance sponsorship performance and return on investment. AI-driven sponsorship pricing transparency allows brands and teams to analyze actual deals, providing actionable insights on pricing, deal structures, and market benchmarks. In November 2024, SponsorUnited Inc., a US-based sports and entertainment intelligence company, introduced SponsorIQ, an AI-powered sponsorship analytics platform. The system offers predictive sponsor fit scoring, automated ROI tracking, and real-time engagement metrics, helping organizers identify ideal sponsors quickly, optimize campaigns continuously, and measure outcomes more accurately.

In July 2024, UK-based AI event platform Grip acquired Connectiv Holdings’ Event Management System (EMS) for an undisclosed sum. The acquisition aims to expand Grip’s offerings into a comprehensive AI-powered event management platform, improving organizer efficiency, enhancing participant engagement, and increasing sponsorship and exhibitor value. Connectiv Holdings, based in the US, provides an AI-driven event sponsorship analytics system that complements Grip’s platform.

Major companies operating in the artificial intelligence (AI)-powered event sponsorship analytics market are GumGum Sports Inc., Nielsen Sports, Relo Metrics Inc., Blinkfire Analytics Inc., Shikenso Analytics Inc., SponsorUnited Inc., SponsorPitch Inc., Vendelux Inc., Improvado Inc., TapClicks Inc., Zenus AI Inc., Visua Inc., Reel Analytics Inc., Zoomph Inc., KORE Software Inc., SQREEM Technologies, Databricks Sports Analytics, Cision Ltd., Brandwatch Ltd., Talkwalker S.à r.l., Meltwater Group, Traackr Inc., NetBase Quid Inc., Pulsar Platform Ltd., Affinio Inc.

North America was the largest region in the artificial intelligence (AI)-powered event sponsorship analytics market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the artificial intelligence (AI)-powered event sponsorship analytics market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the artificial intelligence (AI)-powered event sponsorship analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The artificial Intelligence (AI)-powered event sponsorship analytics market consists of revenues earned by entities by providing services such as real-time content analysis, brand exposure tracking, media valuation, sentiment analysis, and campaign performance reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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