Artificial Intelligence (AI)-Powered Event Sponsorship Analytics Market Report 2025

The artificial intelligence-powered event sponsorship analytics market size has grown rapidly in recent years. It will grow from $1.23 billion in 2024 to $1.47 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth observed during the historical period was driven by the rising adoption of digital marketing in live events, increasing demand for real-time performance monitoring, the growing popularity of video streaming platforms, greater reliance on influencer marketing, and the expanding availability of event-driven user data.

The artificial intelligence-powered event sponsorship analytics market size is expected to see rapid growth in the next few years. It will grow to $2.87 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The projected growth during the forecast period is expected to be driven by the rising integration of artificial intelligence into media analytics, greater demand for automated sponsorship assessment, the expansion of hybrid and virtual event formats, increased adoption of cloud-based analytics platforms, and growing interest in personalized sponsorship insights. Key trends anticipated include advances in AI-powered video recognition, development of real-time audience engagement tools, innovations in sentiment and emotional analytics, enhanced investment in predictive analytics, and ongoing R&D in autonomous event monitoring systems.

The increasing demand for cloud computing services is expected to drive growth in the artificial intelligence (AI)-powered event sponsorship analytics market. Cloud computing delivers internet-based resources such as storage, processing power, and applications on demand, eliminating the need for local infrastructure. Businesses are adopting cloud services to access scalable IT resources, reduce costs, improve operational efficiency, and enable seamless access to data and applications from any location. AI-powered event sponsorship analytics utilizes cloud computing to handle large datasets in real time, allowing brands and organizers to gain insights, optimize sponsorship deals, and make data-driven decisions more effectively. For example, in December 2023, a Belgium-based governing body reported that 45.2% of EU businesses invested in cloud computing services, marking a 4.2% increase from 2021.

Companies in the AI-powered event sponsorship analytics market are increasingly developing platforms that enhance sponsorship performance and return on investment. AI-driven sponsorship pricing transparency allows brands and teams to analyze actual deals, providing actionable insights on pricing, deal structures, and market benchmarks. In November 2024, SponsorUnited Inc., a US-based sports and entertainment intelligence company, introduced SponsorIQ, an AI-powered sponsorship analytics platform. The system offers predictive sponsor fit scoring, automated ROI tracking, and real-time engagement metrics, helping organizers identify ideal sponsors quickly, optimize campaigns continuously, and measure outcomes more accurately.

In July 2024, UK-based AI event platform Grip acquired Connectiv Holdings’ Event Management System (EMS) for an undisclosed sum. The acquisition aims to expand Grip’s offerings into a comprehensive AI-powered event management platform, improving organizer efficiency, enhancing participant engagement, and increasing sponsorship and exhibitor value. Connectiv Holdings, based in the US, provides an AI-driven event sponsorship analytics system that complements Grip’s platform.

Major players in the artificial intelligence (AI)-powered event sponsorship analytics market are Eventbrite Inc., GumGum Sports Inc., RainFocus Inc., Bevy Labs Inc., TapClicks Inc., SponsorUnited Inc., Nielsen Sports, Improvado Inc., EventMobi Inc., Relo Metrics Inc., Vendelux Inc., Brella Inc., SponsorPitch Inc., Blinkfire Analytics Inc., PheedLoop Inc., Shikenso Analytics Inc., Reel Analytics Inc., Zenus AI Inc., CoVent Inc., and Visua Inc.

North America was the largest region in the artificial intelligence (AI)-powered event sponsorship analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial Intelligence (AI)-powered event sponsorship analytics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial Intelligence (AI)-powered event sponsorship analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

AI-powered event sponsorship analytics uses artificial intelligence to track and evaluate sponsorship performance across digital media such as live streams, videos, and podcasts. It identifies brand exposure, logo visibility, audience engagement, and sentiment in real time, delivering precise metrics such as media value and ROI without the need for manual analysis. This allows for faster, scalable, and transparent assessment of sponsorship effectiveness, enabling timely and informed decision-making.

The key elements of AI-based event sponsorship analytics include software and services. The software comprises instructions, programs, and data that allow computers or devices to carry out specific tasks. Deployment options include cloud-based and on-premises models, suitable for organizations of all sizes, from small and medium enterprises to large corporations. Applications span sports events, entertainment shows, corporate events, trade shows, exhibitions, and more, serving end-users such as event organizers, sponsors, and marketing teams.

The artificial Intelligence (AI)-powered event sponsorship analytics market research report is one of a series of new reports that provides artificial Intelligence (AI)-powered event sponsorship analytics market statistics, including the artificial Intelligence (AI)-powered event sponsorship analytics industry global market size, regional shares, competitors with the artificial Intelligence (AI)-powered event sponsorship analytics market share, detailed artificial Intelligence (AI)-powered event sponsorship analytics market segments, market trends, and opportunities, and any further data you may need to thrive in the artificial Intelligence (AI)-powered event sponsorship analytics industry. This artificial Intelligence (AI)-powered event sponsorship analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial Intelligence (AI)-powered event sponsorship analytics market consists of revenues earned by entities by providing services such as real-time content analysis, brand exposure tracking, media valuation, sentiment analysis, and campaign performance reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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