Artificial Intelligence (AI)-Generated Short-Form Video Script Market Report 2025

The artificial intelligence (AI)-generated short-form video script market size has grown exponentially in recent years. It will grow from $1.62 billion in 2024 to $2.11 billion in 2025 at a compound annual growth rate (CAGR) of 30.1%. The growth during the historic period can be credited to the increasing adoption of social media platforms, heightened demand for engaging video content, the expansion of the influencer and creator economy, growth in digital marketing campaigns, and rising smartphone penetration.

The artificial intelligence (AI)-generated short-form video script market size is expected to see exponential growth in the next few years. It will grow to $5.98 billion in 2029 at a compound annual growth rate (CAGR) of 29.8%. The anticipated growth in the forecast period is driven by increasing demand for personalized content, a rising need for cost-effective video production, greater use of AI in marketing automation, expansion of brand storytelling strategies, and a stronger focus on audience engagement metrics. Key trends include technological advancements in AI-driven video generation, innovations in automated editing tools, increased investment in research and development of content platforms, the emergence of text-to-video solutions, and progress in visual effects and animation technologies.

The increasing use of digital marketing is expected to drive the growth of the AI-generated short-form video script market. Digital marketing involves promoting products or services through online channels such as search engines, social media, email, and websites to connect with target audiences. Its adoption is rising due to its ability to precisely target audiences, delivering personalized content that enhances engagement and boosts conversion rates compared to traditional marketing methods. AI-generated short-form video scripts support digital marketing by quickly creating engaging, platform-specific content that grabs attention, increases brand visibility, reduces production time and costs, and enables personalized, data-driven storytelling for targeted campaigns. For example, in October 2024, the U.S. Federal Reserve reported that in 2023, advertising revenue from Alphabet/Google, the largest digital ad platform, accounted for 0.85% of U.S. GDP, while Meta/Facebook contributed 0.47%, with digital ads making up around 77% of Alphabet’s revenue and 98% of Meta’s revenue. Thus, the rising adoption of digital marketing is fueling the growth of the AI-generated short-form video script market.

Leading companies in the AI-generated short-form video script market are developing advanced technologies such as AI-generated avatars to produce more engaging and interactive content for a wide range of audiences. These avatars are virtual characters powered by artificial intelligence that mimic human appearance, facial expressions, and speech. They enhance digital content by delivering personalized, interactive experiences in videos, marketing campaigns, and virtual settings. For example, in April 2024, Synthesia Ltd., a UK-based AI company, introduced Expressive AI Avatars capable of conveying human emotions. These avatars use sophisticated models to interpret and display emotions such as happiness, sadness, and anger based on the text scripts they receive. The technology transforms script sentiments into realistic facial expressions, voice tones, and body language, enabling video creation without the need for cameras, actors, or studios. This makes the avatars ideal for applications such as marketing, training, e-learning, and presentations. The system generates short-form videos directly from text, showcasing AI’s ability to automatically create captivating content with lifelike emotional expression.

In March 2025, xAI, a U.S.-based company focused on developing advanced AI technologies to accelerate scientific discovery, acquired Hotshot for an undisclosed sum. This acquisition enhances xAI’s AI-driven video generation capabilities, allowing advanced video models to be integrated into its Grok chatbot, positioning it to compete with OpenAI’s Sora and Google’s Veo 2. Hotshot will leverage xAI’s Colossus computing cluster to scale its text-to-video AI models, marking a strategic move by xAI into multimodal content creation. Hotshot, also based in the U.S., specializes in AI-powered short-form video script generation.

Major players in the artificial intelligence (AI)-generated short-form video script market are Adobe Inc., Jasper AI Inc., Synthesia Ltd., Lightricks, InVideo AI, Copy.ai Inc., Writesonic Inc., Animoto Inc., VEED Limited, Runway AI Inc., Kapwing Inc., Vizard Technologies Inc., Neuroflash GmbH, Elai.io, Wisecut Video Inc., FlexClip, Visla Inc., Pictory Inc., Lumen5 Technologies Inc., and Creatify Lab.

North America was the largest region in the artificial intelligence (AI)-generated short-form video script market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-generated short-form video script report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence (AI)-generated short-form video script market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

AI-generated short-form video scripts involve the use of artificial intelligence technologies to automatically create brief, engaging scripts tailored for short-form video content. These scripts enhance social media and digital marketing strategies by speeding up content creation, improving personalized storytelling, and increasing audience engagement. By analyzing trends, audience behavior, and platform preferences, AI efficiently produces compelling video narratives while reducing production time and costs.

The primary components of AI-generated short-form video scripting include software and services. The software consists of platforms powered by advanced models that rapidly convert ideas or text prompts into well-structured, polished scripts for short videos with high efficiency and consistency. These solutions serve a range of business sizes, from small and medium enterprises to large corporations, and are offered through various deployment options, including cloud-based and on-premises. They are employed by diverse end-users across industries such as media and entertainment, retail and e-commerce, education, corporate sectors, and more.

The artificial intelligence (AI)-generated short-form video script market research report is one of a series of new reports that provides artificial intelligence (AI)-generated short-form video script market statistics, including the artificial intelligence (AI)-generated short-form video script industry global market size, regional shares, competitors with the artificial intelligence (AI)-generated short-form video script market share, detailed artificial intelligence (AI)-generated short-form video script market segments, market trends, opportunities, and any further data you may need to thrive in the artificial intelligence (AI)-generated short-form video script industry. This artificial intelligence (AI)-generated short-form video script market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The artificial intelligence (AI)-generated short-form video script market consists of revenues earned by entities by providing services such as artificial intelligence (AI)-powered script generation, script-to-video automation, customization and editing, multi-language and localization, integration and platform support, faceless and avatar-based videos, and flexible monetization models. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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