Artificial Intelligence (AI)-Generated Influencer Script Global Market Report 2025

The artificial intelligence (AI)-generated influencer script market size has grown exponentially in recent years. It will grow from $1.18 billion in 2024 to $1.48 billion in 2025 at a compound annual growth rate (CAGR) of 25.7%. The growth during the historic period can be attributed to the increasing demand for personalized digital content, the rising investment in influencer-based marketing campaigns, the growing adoption of virtual influencers by brands, the surge in social media content consumption, the expansion of global influencer marketing budgets, and the rising preference for cost-efficient content creation models.

The artificial intelligence (AI)-generated influencer script market size is expected to see exponential growth in the next few years. It will grow to $3.66 billion in 2029 at a compound annual growth rate (CAGR) of 25.3%. The growth during the forecast period can be attributed to the increasing focus on audience engagement and content authenticity, the rising collaborations between brands and digital creators, the growing consumer preference for interactive and immersive experiences, the surge in demand for scalable influencer marketing solutions, the expansion of influencer partnerships across diverse sectors, and the increasing emphasis on real-time audience analytics and behavioral insights. Key trends in the forecast period include technological advancements in generative language models for script creation, improvements in emotion-driven storytelling algorithms, innovations in automated voice and expression synthesis for influencers, developments in multimodal content generation combining text and visuals, research in culturally adaptive influencer narratives, and advancements in real-time AI-assisted script optimization tools.

The increasing adoption of digital marketing is expected to drive the growth of the artificial intelligence (AI)-generated influencer script market in the coming years. Digital marketing refers to the promotion of products, brands, or services through digital channels such as social media, search engines, and online platforms. Its growth is driven by the expanding online presence of businesses aiming to enhance brand engagement and customer reach. AI-generated influencer scripts support digital marketing by enabling brands to produce personalized, engaging, and scalable content, improving audience targeting, campaign consistency, and overall marketing efficiency. For example, in June 2024, according to Eurostat, the Luxembourg-based statistical office of the European Union, 60.9 percent of enterprises in the EU used at least one type of social media in 2023. Therefore, the rising adoption of digital marketing is contributing to the growth of the AI-generated influencer script market.

Key companies operating in the AI-generated influencer script market are focusing on technological advancements such as generative pre-trained transformer (GPT)-powered script generation to enhance automation, creativity, and content scalability. GPT-powered script generation is an advanced language modeling technology that leverages deep learning and natural language processing (NLP) to interpret human input and produce contextually relevant, human-like text outputs. For instance, in February 2024, Pictory, a United States-based AI video creation platform, launched Custom Pictory GPT, a GPT-powered script generation tool designed to convert user ideas or prompts into complete video scripts and automatically produce ready-to-publish videos. The platform features AI-driven script-to-video conversion, automated voiceover and scene selection, and real-time content editing. Custom Pictory GPT enhances content creation efficiency, scalability, and brand storytelling consistency, enabling creators and marketers to quickly generate high-quality influencer-style videos tailored to different audiences and platforms.

In April 2025, HeyGen, a United States-based provider of AI-driven video creation and personalization solutions, partnered with HubSpot to enable marketers and sales teams to automatically generate personalized, AI-powered videos within HubSpot workflows using customer data from its customer relationship management (CRM) platform. Through this partnership, HeyGen aims to expand its presence in the rapidly growing AI-driven content automation space by leveraging HubSpot’s marketing automation and CRM capabilities to scale personalized video production, streamline content-to-campaign workflows, and enhance audience engagement and conversion across digital channels. HubSpot is a United States-based developer of marketing, sales, and customer service software that provides CRM-driven automation and analytics solutions for businesses.

Major players in the artificial intelligence (AI)-generated influencer script market are Google LLC, Pepper Content Pvt. Ltd., Synthesia Limited, Anyword Ltd., HeyGen Inc., Jasper AI Inc., InVideo Inc., Descript Inc., CopyAI Inc., Writesonic Inc., VEED Limited, Colossyan Ltd., Pictory Inc., Scalenut Technologies Pvt. Ltd., Creatify AI Inc., Predis.ai Technologies Pvt. Ltd., Yarnit Innovations Pvt. Ltd., BIGVU Inc., Quso AI Inc., Mootion SAS.

North America was the largest region in the artificial intelligence (AI)-generated influencer script market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in artificial intelligence (AI)-generated influencer script report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the artificial intelligence (AI)-generated influencer script market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The artificial intelligence (AI) generated influencer script market research report is one of a series of new reports that provides artificial intelligence (AI) generated influencer script market statistics, including artificial intelligence (AI) generated influencer script industry global market size, regional shares, competitors with an artificial intelligence (AI) generated influencer script market share, detailed artificial intelligence (AI) generated influencer script market segments, market trends and opportunities, and any further data you may need to thrive in the artificial intelligence (AI) generated influencer script industry. This artificial intelligence (AI) generated influencer script market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

An artificial intelligence (AI)-generated influencer script is a content framework or set of talking points created by artificial intelligence for use by social media influencers or virtual influencers in promotional activities. It outlines who communicates what, when, and how, as well as the intended audience, tone, message flow, and desired reactions, allowing influencers to deliver consistent and branded content with minimal manual writing effort.

The key components of artificial intelligence (AI)-generated influencer script are software and services. In this field, software supports the creation, generation, and optimization of digital scripts, allowing creators and brands to automate storytelling and boost engagement through AI tools and algorithms. These are deployed using various modes such as cloud-based and on-premises. They are utilized in applications including social media marketing, brand promotion, content creation, advertising, and others, and are used by different end users such as enterprises, small and medium enterprises, influencer agencies, individual influencers, and others.

The artificial intelligence (AI)-generated influencer script market consists of revenues earned by entities by providing services such as campaign management services, influencer collaboration services, content localization services, data analytics services, creative direction services, and audience engagement optimization services. The market value includes the value of related goods sold by the service provider or included within the service offering. The artificial intelligence (AI)-generated influencer script market also includes sales of natural language generation tools, AI video editing software, digital avatar creation platforms, emotion recognition systems, performance analytics dashboards, and social media content scheduling tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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