Paid Membership Supermarket Market Report 2025

The paid membership supermarket market size has grown strongly in recent years. It will grow from $35.75 billion in 2024 to $38.14 billion in 2025 at a compound annual growth rate (CAGR) of 9.5%. Growth in the historic period was driven by rising demand for bulk purchases, increasing urban population density, growing preference for discounts, higher household income levels, and greater adoption of membership programs.

The paid membership supermarket market size is expected to see strong growth in the next few years. It will grow to $55.45 billion in 2029 at a compound annual growth rate (CAGR) of 9.1%. Growth in the forecast period is expected to be driven by rising demand for health-conscious products, increasing adoption of e-commerce, higher brand loyalty rates, expanded availability of services, and growing cross-border retail trade. Key trends projected for this period include advancements in inventory management, innovations in sustainable packaging, improvements in supply chain efficiency, increased use of renewable energy, and integration of omnichannel retail strategies.

The growing presence of e-commerce platforms is expected to drive growth in the paid membership supermarket market in the coming years. E-commerce platforms facilitate commercial transactions online, providing consumers with convenient access to products and services anytime and anywhere. Increased internet penetration has fueled the expansion of these platforms, enabling seamless online shopping experiences and supporting paid membership supermarket programs. Such programs benefit from e-commerce by offering personalized recommendations, faster checkout, and home delivery options, enhancing convenience and engagement. For example, in February 2025, the United States Census Bureau reported that total e-commerce sales in 2024 reached $1.19 trillion, an 8.1% increase from 2023, illustrating the rising adoption of online shopping as a driver for membership-based supermarket growth.

Companies in the paid membership supermarket market are introducing subscription-based programs to enhance customer loyalty, convenience, and recurring revenue. Annual membership programs allow customers to pay a yearly fee for exclusive benefits, discounts, and services. For instance, in March 2024, Target Corporation launched Target Circle 360, an annual paid membership program offering unlimited free same-day delivery on orders over $35, free two-day shipping, and 5% off a second qualifying in-store purchase, all integrated into the Target Circle rewards platform. This initiative encourages higher shopping frequency and spending, as members typically shop more often and spend more than non-members.

In February 2025, Supermarket Income REIT, a US-based supermarket real estate investment company, acquired nine Carrefour supermarkets in France for $40.37 million (€36.7 million). This acquisition expands Supermarket Income REIT’s French portfolio, strengthens long-lease, inflation-linked rental income, and diversifies its omnichannel grocery assets. Carrefour S.A., a France-based retail company, offers the Carrefour+ paid membership program, providing members with exclusive discounts, offers, and services both in-store and online, supporting the growth of membership-based supermarket models.

Major players in the paid membership supermarket market are Walmart Inc., Costco Wholesale Corporation, Target Corporation, Carrefour S.A., Publix Super Markets Inc., Loblaw Companies Limited, Sainsbury's Supermarkets Ltd., Coles Group Limited, BJ's Wholesale Club Inc., Tesco plc, Sprouts Farmers Market Inc., Pick n Pay Stores Limited, Checkers Retail Limited, S-kanava Oy, Erewhon, Thrive Market, Ocado Group plc.

North America was the largest region in the paid membership supermarket in 2024. The regions covered in paid membership supermarket report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the paid membership supermarket market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the retail and wholesale sector, particularly in sourcing, inventory management, and pricing strategies. Higher duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have raised procurement costs for retailers and wholesalers, compelling many to either increase prices for end consumers or absorb losses. Small and mid-sized businesses with limited pricing power are especially vulnerable, often facing squeezed margins and reduced competitiveness. Inventory cycles are also disrupted as firms grapple with delays and uncertainty in international supply chains. Additionally, retaliatory tariffs in foreign markets have curtailed export opportunities for U.S. brands, limiting revenue growth. In response, companies are shifting toward domestic and regional suppliers, investing in supply chain resilience, and adopting data-driven demand forecasting to navigate cost volatility and maintain customer satisfaction.

A paid membership supermarket is a retail store that requires customers to pay an annual or monthly fee to access discounted prices and exclusive products. Its primary purpose is to offer cost savings, convenience, and value-added services to loyal customers while generating steady revenue from membership fees.

The main types of paid membership supermarkets include own products and purchased products. Own products are goods that the company manufactures or develops itself rather than reselling items made by other brands. These supermarkets offer different membership tiers, such as basic, premium, and VIP, catering to various customer types including individuals, families, and corporate clients. Product categories include groceries, electronics, clothing, home goods, and more, with applications through both online and offline sales channels.

The paid membership supermarket market research report is one of a series of new reports that provides paid membership supermarket market statistics, including the paid membership supermarket industry global market size, regional shares, competitors with the paid membership supermarket market share, detailed paid membership supermarket market segments, market trends, and opportunities, and any further data you may need to thrive in the paid membership supermarket industry. This paid membership supermarket market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The paid membership supermarket market includes revenues earned by entities through membership subscription management, loyalty and reward programs, data analytics and personalized marketing for members, and delivery and home-shopping services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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