Paid Membership Supermarket Market Report 2026

The paid membership supermarket market size has grown strongly in recent years. It will grow from $39.14 billion in 2025 to $42.78 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to rising consumer demand for cost savings, expansion of membership-based retail chains, growth in bulk purchasing culture, increasing urbanization and supermarket penetration, development of private label products.

The paid membership supermarket market size is expected to see strong growth in the next few years. It will grow to $60.36 billion in 2030 at a compound annual growth rate (CAGR) of 9%. The growth in the forecast period can be attributed to rising adoption of digital membership platforms, increasing focus on customer experience and personalization, integration of AI-driven inventory management, expansion into emerging markets, growth in eco-friendly and sustainable product offerings. Major trends in the forecast period include subscription-based shopping models, personalized loyalty programs, private label expansion, omnichannel retail integration, contactless & self-checkout solutions.

The growing presence of e-commerce platforms is expected to drive growth in the paid membership supermarket market in the coming years. E-commerce platforms facilitate commercial transactions online, providing consumers with convenient access to products and services anytime and anywhere. Increased internet penetration has fueled the expansion of these platforms, enabling seamless online shopping experiences and supporting paid membership supermarket programs. Such programs benefit from e-commerce by offering personalized recommendations, faster checkout, and home delivery options, enhancing convenience and engagement. For example, in February 2025, the United States Census Bureau reported that total e-commerce sales in 2024 reached $1.19 trillion, an 8.1% increase from 2023, illustrating the rising adoption of online shopping as a driver for membership-based supermarket growth.

Companies in the paid membership supermarket market are introducing subscription-based programs to enhance customer loyalty, convenience, and recurring revenue. Annual membership programs allow customers to pay a yearly fee for exclusive benefits, discounts, and services. For instance, in March 2024, Target Corporation launched Target Circle 360, an annual paid membership program offering unlimited free same-day delivery on orders over $35, free two-day shipping, and 5% off a second qualifying in-store purchase, all integrated into the Target Circle rewards platform. This initiative encourages higher shopping frequency and spending, as members typically shop more often and spend more than non-members.

In February 2025, Supermarket Income REIT, a US-based supermarket real estate investment company, acquired nine Carrefour supermarkets in France for $40.37 million (€36.7 million). This acquisition expands Supermarket Income REIT’s French portfolio, strengthens long-lease, inflation-linked rental income, and diversifies its omnichannel grocery assets. Carrefour S.A., a France-based retail company, offers the Carrefour+ paid membership program, providing members with exclusive discounts, offers, and services both in-store and online, supporting the growth of membership-based supermarket models.

Major companies operating in the paid membership supermarket market are Costco Wholesale Corporation, Sam’s Club, BJ’s Wholesale Club Holdings Inc., PriceSmart Inc., S&R Membership Shopping, Landers Superstore, Makro South Africa, Selgros Cash & Carry, Wholesale Club Canada, City Club, Metro AG Warehouse Club, Cencosud, Assaí Atacadista, Central Retail Club, Club Aurrera, HiperLibre, Super Club, Maxima Club, Jumbo Club, Price Club, Soriana City Club, Makro Brazil, S Group, Coop Norge Medlem, Groupe Casino Club.

North America was the largest region in the paid membership supermarket in 2025. The regions covered in the paid membership supermarket market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the paid membership supermarket market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The paid membership supermarket market includes revenues earned by entities through membership subscription management, loyalty and reward programs, data analytics and personalized marketing for members, and delivery and home-shopping services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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