Cash Back and Rewards App Market Report 2025

The cash back and rewards app market size has grown rapidly in recent years. It will grow from $8.06 billion in 2024 to $8.88 billion in 2025 at a compound annual growth rate (CAGR) of 10.2%. Growth during the historic period was driven by increasing smartphone penetration, rising consumer awareness of digital savings tools, growth in global e-commerce transactions, wider adoption of mobile payment platforms, and the growing popularity of personalized marketing strategies.

The cash back and rewards app market size is expected to see strong growth in the next few years. It will grow to $12.95 billion in 2029 at a compound annual growth rate (CAGR) of 9.9%. Growth in the forecast period is expected to be driven by rising demand for instant cash back and rewards redemption, increasing use of blockchain for secure transaction tracking, greater focus on gamification in rewards apps, and the growing influence of social media on reward-based spending. Key trends anticipated during this period include advancements in blockchain-based reward systems, development of cross-platform loyalty integration, innovations in gamified reward structures, improvements in real-time transaction tracking, and the introduction of eco-friendly and sustainable reward options.

The growth of e-commerce is expected to drive the expansion of the cashback and rewards app market in the coming years. E-commerce, which involves conducting commercial transactions electronically over the internet, is expanding due to rising internet penetration, giving consumers convenient access to shop anytime and anywhere. Cashback and rewards apps complement e-commerce by providing instant savings and personalized incentives, encouraging repeat purchases and enhancing loyalty. For example, in February 2025, the United States Census Bureau reported that total e-commerce sales in 2024 reached $1.19 trillion, an 8.1% increase from 2023.

Companies in the cashback and rewards app market are focusing on innovative solutions such as UPI-native cashback platforms to boost engagement and support seamless digital payments. These apps integrate directly with the Unified Payments Interface (UPI) to provide instant cashback on peer-to-peer and merchant transactions. For instance, in June 2024, Flipkart Inc., an India-based e-commerce company, launched the Super Money app, which offers guaranteed cashback on every UPI payment without requiring coupons or scratch cards. The app also provides additional financial services, including the SuperCard credit card, instant personal loans via SuperCash, and fixed deposit options through SuperDeposit, creating a comprehensive financial platform.

In September 2022, Cashback Holding Ltd., a Netherlands-based company, acquired Scoupy B.V. for an undisclosed amount. The acquisition enables Cashback Holding to build a leading international financial super app that automates cashback and loyalty rewards across Europe, linking bank accounts and delivering automatic rewards for both online and offline transactions. Scoupy B.V. specializes in cashback and rewards applications.

Major players in the cash back and rewards app market are Rakuten Group Inc., SavingStar Inc., Fetch Rewards Inc., Prodege LLC, Ibotta Inc., RetailMeNot Inc., TopCashback USA Inc., Travelzoo Inc., Honey Science LLC, Upromise Inc., Pockit Limited, Shopkick Inc., MyPoints.com LLC, LoyaltyLion Ltd., Checkout 51 Inc., Capital One Shopping LLC., Wikibuy Holdings LLC, Paribus Co., InfoScout Inc., Boost Holdings LLC.

North America was the largest region in the cash back and rewards app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in cash back and rewards app report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the cash back and rewards app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the financial sector, particularly in investment strategies and risk management. Heightened tariffs have fueled market volatility, prompting cautious behavior among institutional investors and increasing demand for hedging instruments. Banks and asset managers are facing higher costs associated with cross-border transactions, as tariffs disrupt global supply chains and dampen corporate earnings, key drivers of equity market performance. Insurance companies, meanwhile, are grappling with increased claims risks tied to supply chain disruptions and trade-related business losses. Additionally, reduced consumer spending and weakened export demand are constraining credit growth and investment appetite. The sector must now prioritize diversification, digital transformation, and robust scenario planning to navigate the heightened economic uncertainty and protect profitability.

A cash back and rewards app is a mobile or web-based platform that enables users to earn monetary rewards, points, or discounts on purchases made through partnered retailers or services. These apps encourage consumer spending by offering cash back or loyalty rewards. They often track purchases automatically or via receipt uploads and can be used for both online and in-store transactions.

The main types of cash back and rewards apps include cashback apps, rewards points apps, and hybrid apps. Cashback apps are mobile or web applications that provide users with a percentage of money back on purchases made through participating retailers, helping them save on everyday expenses. These platforms are accessible via mobile and web interfaces and are distributed through direct-to-consumer channels and partnered merchants. They are commonly used in shops, restaurants, gas stations, and other applications.

The cashback and rewards app market research report is one of a series of new reports that provides cashback and rewards app market statistics, including cashback and rewards app industry global market size, regional shares, competitors with a cashback and rewards app market share, detailed cashback and rewards app market segments, market trends and opportunities, and any further data you may need to thrive in the cashback and rewards app industry. This cash back and rewards app market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The cash back and rewards app market consists of revenues earned by entities by providing services such as transaction-based cash back offers, loyalty points accumulation and redemption, personalized deals and promotions, multi-channel reward tracking, and real-time notifications and alerts. The market value includes the value of related goods sold by the service provider or included within the service offering. The cash back and rewards app market also includes sales of gift cards, partnered retail products, branded merchandise, travel vouchers, and electronic devices. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 3-5 business days.