Cash Back and Rewards App Market Report 2026

The cash back and rewards app market size has grown rapidly in recent years. It will grow from $8.88 billion in 2025 to $9.78 billion in 2026 at a compound annual growth rate (CAGR) of 10.1%. The growth in the historic period can be attributed to increasing smartphone penetration, growth of digital payments adoption, expansion of e-commerce platforms, rising consumer preference for rewards-based spending, early adoption of mobile loyalty apps.

The cash back and rewards app market size is expected to see strong growth in the next few years. It will grow to $14.19 billion in 2030 at a compound annual growth rate (CAGR) of 9.8%. The growth in the forecast period can be attributed to increasing demand for hyper-personalized rewards, rising use of ai-driven consumer analytics, expansion of omnichannel reward platforms, growing partnerships with retailers and payment providers, increasing focus on data-driven user retention. Major trends in the forecast period include increasing adoption of personalized reward algorithms, rising use of gamified loyalty programs, growing integration with digital wallets, expansion of merchant-funded reward models, enhanced focus on user engagement optimization.

The growth of e-commerce is expected to drive the expansion of the cashback and rewards app market in the coming years. E-commerce, which involves conducting commercial transactions electronically over the internet, is expanding due to rising internet penetration, giving consumers convenient access to shop anytime and anywhere. Cashback and rewards apps complement e-commerce by providing instant savings and personalized incentives, encouraging repeat purchases and enhancing loyalty. For example, in February 2025, the United States Census Bureau reported that total e-commerce sales in 2024 reached $1.19 trillion, an 8.1% increase from 2023.

Companies in the cashback and rewards app market are focusing on innovative solutions such as UPI-native cashback platforms to boost engagement and support seamless digital payments. These apps integrate directly with the Unified Payments Interface (UPI) to provide instant cashback on peer-to-peer and merchant transactions. For instance, in June 2024, Flipkart Inc., an India-based e-commerce company, launched the Super Money app, which offers guaranteed cashback on every UPI payment without requiring coupons or scratch cards. The app also provides additional financial services, including the SuperCard credit card, instant personal loans via SuperCash, and fixed deposit options through SuperDeposit, creating a comprehensive financial platform.

In November 2023, Cardlytics Inc., a US-based fintech company focused on purchase-driven marketing and cashback solutions, announced a strategic partnership with Monzo Bank Ltd. to launch a new targeted cashback rewards program. Through this collaboration, Cardlytics seeks to improve Monzo’s customer experience by offering personalized, real-time cashback incentives directly connected to user spending at participating merchants. Monzo Bank Ltd. is a UK-based neobank providing digital banking services and integrated cashback rewards for everyday transactions.

Major companies operating in the cash back and rewards app market are Rakuten Group Inc., SavingStar Inc., Fetch Rewards Inc., Prodege LLC., Ibotta Inc., RetailMeNot Inc., TopCashback USA Inc., Travelzoo Inc., Honey Science LLC., Upromise Inc., Shopkick Inc., MyPoints.com LLC., LoyaltyLion Ltd., Checkout 51 Inc., Capital One Shopping LLC., Wikibuy Holdings LLC., Paribus Co., InfoScout Inc., Boost Holdings LLC., Ebates.

North America was the largest region in the cash back and rewards app market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cash back and rewards app market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the cash back and rewards app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The cash back and rewards app market consists of revenues earned by entities by providing services such as transaction-based cash back offers, loyalty points accumulation and redemption, personalized deals and promotions, multi-channel reward tracking, and real-time notifications and alerts. The market value includes the value of related goods sold by the service provider or included within the service offering. The cash back and rewards app market also includes sales of gift cards, partnered retail products, branded merchandise, travel vouchers, and electronic devices. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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