The Global Personalized Nutrition Market was valued at USD 14.2 billion in 2024 and is estimated to grow at a CAGR of 11.4% to reach USD 41.9 billion by 2034.
The market has expanded in recent years due to advancements in genomics, digital health platforms, and an increasing emphasis on tailored wellness solutions. The rising interest in nutrigenomics and microbiome-focused diets highlights the growing intersection between scientific research and commercial innovation. The pandemic significantly accelerated the adoption of personalized health approaches as individuals sought immune-supportive and preventive nutrition solutions. Personalized wellness services are increasingly integrating real-time data analytics, genetic testing, and biometric tracking to deliver adaptive and precise nutritional recommendations. The combination of AI-based platforms, smart wearables, and mobile applications is transforming how consumers monitor and manage their health, encouraging a shift toward proactive and data-driven wellness management. The global trend toward self-quantification, convenience, and customization continues to strengthen demand for solutions that offer personalized insights and measurable results in daily nutrition and health routines.
The personalized nutrition plans segment reached USD 3 billion in 2024 and is forecast to grow at a CAGR of 12% during 2025-2034. This expansion is driven by increasing consumer adoption of digital tracking tools, DNA and microbiome testing, and subscription-based meal and supplement programs. Smart nutrition platforms now integrate user data to offer customized diet guidance, functional foods, and supplements designed to target specific health needs. The growing use of AI-powered planning systems allows real-time dietary adjustments, improving adherence and results for consumers pursuing precision nutrition solutions.
The artificial intelligence and machine learning segment was valued at USD 2.5 billion in 2024 and is projected to grow at a CAGR of 9.7% from 2025 to 2034. AI integration with genomics, big data, and behavioral analytics is reshaping how nutritional advice is personalized. Advanced algorithms analyze genetic profiles, microbiome compositions, and lifestyle metrics to deliver recommendations tailored to individual biological responses. The combination of connected devices, mobile apps, and wearable sensors enables users to track progress continuously, supporting adaptive and user-centric nutrition management.
North America Personalized Nutrition Market reached USD 5.4 billion in 2024. The United States leads this growth due to its strong digital health infrastructure, expanding direct-to-consumer brands, and sophisticated genomic testing capabilities. Canada is also showing notable progress, focusing on preventive healthcare and personalized wellness technologies, although its market value remains below USD 1 billion in 2024. The region’s technological maturity and consumer openness to innovation continue to drive its leading position in the industry.
Major companies active in the Global Personalized Nutrition Market include Amway, Nestlé Health Science, DSM-Firmenich, Herbalife Nutrition, and Viome. To strengthen their foothold in the Personalized Nutrition Market, key players are pursuing strategies focused on digital transformation, strategic partnerships, and product innovation. Companies are expanding their AI-based analytics platforms to offer hyper-personalized nutrition insights and tailored supplement programs. Collaborations with biotech firms and digital health startups help accelerate the development of DNA- and microbiome-driven products.
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The market has expanded in recent years due to advancements in genomics, digital health platforms, and an increasing emphasis on tailored wellness solutions. The rising interest in nutrigenomics and microbiome-focused diets highlights the growing intersection between scientific research and commercial innovation. The pandemic significantly accelerated the adoption of personalized health approaches as individuals sought immune-supportive and preventive nutrition solutions. Personalized wellness services are increasingly integrating real-time data analytics, genetic testing, and biometric tracking to deliver adaptive and precise nutritional recommendations. The combination of AI-based platforms, smart wearables, and mobile applications is transforming how consumers monitor and manage their health, encouraging a shift toward proactive and data-driven wellness management. The global trend toward self-quantification, convenience, and customization continues to strengthen demand for solutions that offer personalized insights and measurable results in daily nutrition and health routines.
The personalized nutrition plans segment reached USD 3 billion in 2024 and is forecast to grow at a CAGR of 12% during 2025-2034. This expansion is driven by increasing consumer adoption of digital tracking tools, DNA and microbiome testing, and subscription-based meal and supplement programs. Smart nutrition platforms now integrate user data to offer customized diet guidance, functional foods, and supplements designed to target specific health needs. The growing use of AI-powered planning systems allows real-time dietary adjustments, improving adherence and results for consumers pursuing precision nutrition solutions.
The artificial intelligence and machine learning segment was valued at USD 2.5 billion in 2024 and is projected to grow at a CAGR of 9.7% from 2025 to 2034. AI integration with genomics, big data, and behavioral analytics is reshaping how nutritional advice is personalized. Advanced algorithms analyze genetic profiles, microbiome compositions, and lifestyle metrics to deliver recommendations tailored to individual biological responses. The combination of connected devices, mobile apps, and wearable sensors enables users to track progress continuously, supporting adaptive and user-centric nutrition management.
North America Personalized Nutrition Market reached USD 5.4 billion in 2024. The United States leads this growth due to its strong digital health infrastructure, expanding direct-to-consumer brands, and sophisticated genomic testing capabilities. Canada is also showing notable progress, focusing on preventive healthcare and personalized wellness technologies, although its market value remains below USD 1 billion in 2024. The region’s technological maturity and consumer openness to innovation continue to drive its leading position in the industry.
Major companies active in the Global Personalized Nutrition Market include Amway, Nestlé Health Science, DSM-Firmenich, Herbalife Nutrition, and Viome. To strengthen their foothold in the Personalized Nutrition Market, key players are pursuing strategies focused on digital transformation, strategic partnerships, and product innovation. Companies are expanding their AI-based analytics platforms to offer hyper-personalized nutrition insights and tailored supplement programs. Collaborations with biotech firms and digital health startups help accelerate the development of DNA- and microbiome-driven products.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Product/Service Type, 2025-2034 (USD Billion)
Chapter 6 Market Estimates and Forecast, by Technology, 2025-2034 (USD Billion)
Chapter 7 Market Estimates and Forecast, by Application, 2025-2034 (USD Billion)
Chapter 8 Market Estimates and Forecast, by End Use, 2025-2034 (USD Billion)
Chapter 9 Market Estimates and Forecast, by Region, 2025-2034 (USD Billion)
Chapter 10 Company Profiles
Companies Mentioned
The companies profiled in this Personalized Nutrition market report include:- Nestlé Health Science
- Herbalife Nutrition
- DSM-Firmenich
- Amway
- Viome
- Nutrigenomix
- Persona Nutrition
- Care/of
- DayTwo
- 23andMe
- InsideTracker
- Noom
- MyFitnessPal
- Teladoc Health
- Habit
- FoodMarble
- GNC Holdings
- Bayer AG
- Abbott Laboratories
- Unilever
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 230 |
| Published | October 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 14.2 Billion |
| Forecasted Market Value ( USD | $ 41.9 Billion |
| Compound Annual Growth Rate | 11.4% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
