Personalized Nutrition And Supplements Global Market Report 2025

The personalized nutrition and supplements market size has grown rapidly in recent years. It will grow from $11.89 billion in 2024 to $13.49 billion in 2025 at a compound annual growth rate (CAGR) of 13.4%. The growth during the historic period can be attributed to the rise in chronic lifestyle diseases, greater health awareness, a growing demand for preventive healthcare, the trend toward personalized medicine, an increase in fitness and wellness culture, and rising consumer interest in natural products.

The personalized nutrition and supplements market size is expected to see rapid growth in the next few years. It will grow to $22.1 billion in 2029 at a compound annual growth rate (CAGR) of 13.1%. The growth during the forecast period can be attributed to the increasing demand for DNA-based diets, a growing focus on gut health, rising disposable income, an aging global population, the expansion of subscription-based wellness models, and a surge in interest in biohacking. Key trends expected in this period include AI-driven nutrition planning, real-time nutrient tracking apps, microbiome sequencing technologies, wearable biosensors for diet monitoring, blockchain for supplement traceability, virtual nutrition coaching, and the use of augmented reality for dietary education.

The growing health consciousness is expected to drive the growth of the personalized nutrition and supplements market in the coming years. Health consciousness refers to an individual’s awareness and proactive approach to maintaining and enhancing their overall well-being. This awareness is increasing as more people recognize the impact of lifestyle-related diseases, prompting them to adopt healthier habits to prevent such conditions. Personalized nutrition and supplements are integral to health-conscious lifestyles, providing customized support that aligns with individual wellness goals. As people become more attuned to their specific health needs, these solutions help optimize energy levels, immunity, and overall well-being, promoting a smarter, healthier way of living. For example, in May 2022, a survey conducted by the International Food Information Council, a U.S.-based nonprofit organization supported by the food, beverage, and agricultural sectors, revealed that 52% of Americans reported following a healthy diet or eating pattern in the past year, up from 39% in 2021. As a result, the rising health consciousness is fueling the growth of the personalized nutrition and supplements market.

Leading companies in the personalized nutrition and supplements market are focusing on the development of advanced technological solutions, such as personalized nutrition guidance, to boost user engagement, improve health outcomes, promote preventive care, and offer more targeted dietary interventions. Personalized nutrition guidance involves a tailored approach to diet and nutrient intake, based on an individual’s unique biological, lifestyle, and health data, to optimize well-being and achieve specific health objectives. For example, in June 2024, Nestlé Health Science S.A., a Switzerland-based health and nutrition company, introduced a platform aimed at offering personalized nutritional support for individuals using GLP-1 weight loss medications. The site provides customized nutrition guidance, recommending products and resources that address specific needs such as muscle preservation, gut health, and micronutrient intake, all geared toward supporting successful weight management.

In November 2023, Viome Life Sciences Inc., a U.S.-based biotechnology and wellness company, acquired Naring Health Inc. for an undisclosed amount. This acquisition allows Viome Life Sciences to enhance its personalized health offerings and solidify its position within the digital health and wellness sector. The move further strengthens Viome Life Sciences’ leadership in providing tailored healthcare solutions based on advanced biological science. Naring Health Inc. is a US-based digital health and wellness company, specializing in delivering personalized dietary supplements through data-driven nutrition solutions.

Major players in the personalized nutrition and supplements market are Nestlé Health Science S.A., Archer Daniels Midland Company, Bayer AG, Abbott Laboratories, Amway Corporation, DayTwo Inc, Viome Life Sciences Inc., HealthifyMe, ZOE Limited, Darwin AG, HUM Nutrition Inc., The Protein Works, Panaceutics Nutrition, InsideTracker, Nutrigenomix, Elo Health Inc., CareClinic Software Inc., Divine Design Manufacturing Inc., Nutralliance, and Loewi.

North America was the largest region in the personalized nutrition and supplements market in 2024. The regions covered in personalized nutrition and supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the personalized nutrition and supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Personalized nutrition and supplements involve a customized approach to health and wellness, creating dietary recommendations and supplement plans based on an individual’s unique characteristics, including genetics, lifestyle, dietary habits, and health objectives. By utilizing technologies such as genetic testing, biomarker analysis, and AI-driven assessments, this approach aims to optimize health outcomes, prevent chronic diseases, and improve overall well-being.

The primary product types in personalized nutrition and supplements include dietary supplements, functional foods, beverages, and other related products. Dietary supplements are designed to complement the diet by providing nutrients that may be lacking or insufficient in a person’s intake. Common ingredients include proteins and amino acids, vitamins, minerals, probiotics, and herbal or botanical extracts. These products come in various forms, such as tablets or capsules, liquids, powders, and others. They are distributed through a wide range of channels, including supermarkets, hypermarkets, specialty stores, retail pharmacies, online pharmacies, and e-commerce websites, serving both residential and commercial end users.

The personalized nutrition and supplements market research report is one of a series of new reports that provides personalized nutrition and supplements market statistics, including personalized nutrition and supplements industry global market size, regional shares, competitors with a personalized nutrition and supplements market share, detailed personalized nutrition and supplements market segments, market trends and opportunities, and any further data you may need to thrive in the personalized nutrition and supplements industry. This personalized nutrition and supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The personalized nutrition and supplements market consists of sales of probiotics, meal replacement shakes, functional foods, and personalized snack bars tailored to individual health goals and needs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.