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Immersive Location-based Entertainment Market Forecast to 2033- Product Image
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Immersive Location-based Entertainment Market Forecast to 2033

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  • 150 Pages
  • October 2025
  • Region: Global
  • Grand View Research
  • ID: 6189307
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Description Jump to:
The global immersive location-based entertainment market size was estimated at USD 2.73 billion in 2024 and is projected to reach USD 29.97 billion by 2033, growing at a CAGR of 29.9% from 2025 to 2033. The market growth is driven by the growing technological advancements, shifting consumer preferences, and strategic investments that enhance the immersive experience and expand market reach.

The immersive location-based entertainment industry is expanding, driven by the rising adoption of immersive technologies such as virtual reality (VR), augmented reality (AR), and mixed reality (MR). These technologies create new, engaging, and interactive experiences for consumers that are difficult to replicate at home, motivating increased visits to physical venues like VR arcades, theme parks, and escape rooms. The growing accessibility and user-friendliness of immersive tech, along with widespread high-speed internet availability, further help market growth by making immersive entertainment more attainable for a broad audience.

Additionally, technological advancements are redefining the immersive location-based entertainment industry, with growing innovations in VR and AR hardware and software significantly propelling the market. Improved display technologies, motion tracking, spatial computing, and audio-visual effects enrich user immersion, attracting more customers. Investment in large-scale immersive venues featuring cutting-edge displays and sound systems, such as LED domes and concert-grade audio, elevates the experience to a new level, driving consumer demand and venue expansion.

Furthermore, social interaction and shared experiences form a key market trend. Location-based entertainment offers a platform where friends, families, and even strangers can engage together in gamified, immersive activities. These venues enable multi-user social value and collective enjoyment, which increases consumer interest and repeat visits. The pay-per-play pricing model in VR arcades further lowers barriers to participation, making it accessible without long-term commitments, thus broadening the consumer base.

The increasing consumer spending on digital entertainment and gaming content is driving a strong demand for unique, interactive, and immersive experiences. As consumers seek more engaging and personalized forms of entertainment, operators in the location-based immersive entertainment market are compelled to innovate continuously. This trend aligns with the broader rise in gamified entertainment, where interactive elements such as challenges, rewards, storytelling, and social connectivity are integrated into entertainment experiences to boost engagement and satisfaction.

Global Immersive Location-based Entertainment Market Report Segmentation

This report forecasts revenue growth at the global, regional, and country levels and provides an analysis of the latest industry trends in each of the sub-segments from 2021 to 2033. For this study, the analyst has segmented the global immersive location-based entertainment market report based on content type, format, and region:

Content Type Outlook (Revenue, USD Million, 2021-2033)

  • Gaming
  • Sports & eSports
  • Film/ TV
  • Music & Live Concerts
  • Visual & Performing Arts
  • Education
  • Others

Format Outlook (Revenue, USD Million, 2021-2033)

  • Venue-based Location-based Entertainment
  • Device-based Location-based Entertainment

Regional Outlook (Revenue, USD Million, 2021-2033)

  • North America
  • Europe
  • Asia-Pacific
  • South Korea
  • Latin America
  • Middle East and Africa (MEA)

Why You Should Buy This Report

  • Comprehensive Market Analysis: Gain detailed insights into the market across major regions and segments.
  • Competitive Landscape: Explore the market presence of key players.
  • Future Trends: Discover the pivotal trends and drivers shaping the future of the market.
  • Actionable Recommendations: Utilize insights to uncover new revenue streams and guide strategic business decisions.

Report Deliverables

  • Market intelligence to enable effective decision-making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analyses
  • Segment and regional revenue forecasts for market assessment
  • Competition strategy and market share analysis
  • Product innovation listings for you to stay ahead of the curve

This product will be delivered within 1-3 business days.

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.2.1. Information analysis
1.2.2. Market formulation & data visualization
1.2.3. Data validation & publishing
1.3. Research Scope and Assumptions
1.3.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Immersive Location-based Entertainment Market Variables, Trends, & Scope
3.1. Market Lineage Outlook
3.2. Market Dynamics
3.2.1. Market Driver Analysis
3.2.2. Market Restraint Analysis
3.2.3. Market Challenge
3.3. Immersive Location-based Entertainment Market Analysis Tools
3.3.1. Industry Analysis - Porter’s
3.3.1.1. Bargaining power of the suppliers
3.3.1.2. Bargaining power of the buyers
3.3.1.3. Threats of substitution
3.3.1.4. Threats from new entrants
3.3.1.5. Competitive rivalry
3.3.2. PESTEL Analysis
3.3.2.1. Political landscape
3.3.2.2. Economic landscape
3.3.2.3. Social landscape
3.3.2.4. Technological landscape
3.3.2.5. Environmental landscape
3.3.2.6. Legal landscape
Chapter 4. Immersive Location-based Entertainment Market: Content Type Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Immersive Location-based Entertainment Market: Content Type Movement Analysis, USD Million, 2024 & 2033
4.3. Gaming
4.3.1. Gaming Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.4. Sports & eSports
4.4.1. Sports & eSports Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.5. Film/ TV
4.5.1. Film/TV Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.6. Music & Live Concerts
4.6.1. Music & Live Concerts Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.7. Visual & Performing Arts
4.7.1. Visual & Performing Arts Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.8. Education
4.8.1. Education Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
4.9. Others
4.9.1. Others Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 5. Immersive Location-based Entertainment Market: Format Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Immersive Location-based Entertainment Market: Format Movement Analysis, USD Million, 2024 & 2033
5.3. Venue-based Location-based Entertainment
5.3.1. Venue-based Location-based Entertainment Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
5.4. Device-based Location-based Entertainment
5.4.1. Device-based Location-based Entertainment Market Revenue Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 6. Regional Estimates & Trend Analysis
6.1. Immersive Location-based Entertainment Market, by Region, 2024 & 2033
6.2. North America
6.2.1. North America Immersive Location-based Entertainment Market Estimates & Forecasts, 2021-2033 (Revenue, USD Million)
6.2.2. U.S.
6.2.2.1. U.S. Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.2.3. Canada
6.2.3.1. Canada Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.2.4. Mexico
6.2.4.1. Mexico Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.3. Europe
6.3.1. Europe Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.3.2. UK
6.3.2.1. UK Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.3.3. Germany
6.3.3.1. Germany Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.3.4. France
6.3.4.1. France Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.4. Asia-Pacific
6.4.1. Asia-Pacific Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.4.2. China
6.4.2.1. China Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.4.3. Japan
6.4.3.1. Japan Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.4.4. India
6.4.4.1. India Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.4.5. South Korea
6.4.5.1. South Korea Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.4.6. Australia
6.4.6.1. Australia Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.5. Latin America
6.5.1. Latin America Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.5.2. Brazil
6.5.2.1. Brazil Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.6. Middle East and Africa
6.6.1. Middle East and Africa Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.6.2. UAE
6.6.2.1. UAE Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.6.3. Saudi Arabia
6.6.3.1. Saudi Arabia Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
6.6.4. South Africa
6.6.4.1. South Africa Immersive Location-based Entertainment Market Estimates and Forecasts, 2021-2033 (USD Million)
Chapter 7. Immersive Location-based Entertainment Market - Competitive Landscape
7.1. Company Categorization
7.2. Company Market Positioning
7.3. Company Heat Map Analysis
7.4. Company Profiles/Listing
7.4.1. 4Experience sp. z o.o.
7.4.1.1. Participant’s Overview
7.4.1.2. Financial Performance
7.4.1.3. Product Benchmarking
7.4.1.4. Strategic Initiatives
7.4.2. AEON Fantasy Co., Ltd.
7.4.2.1. Participant’s Overview
7.4.2.2. Financial Performance
7.4.2.3. Product Benchmarking
7.4.2.4. Strategic Initiatives
7.4.3. Barron Games International
7.4.3.1. Participant’s Overview
7.4.3.2. Financial Performance
7.4.3.3. Product Benchmarking
7.4.3.4. Strategic Initiatives
7.4.4. Sandbox VR
7.4.4.1. Participant’s Overview
7.4.4.2. Financial Performance
7.4.4.3. Product Benchmarking
7.4.4.4. Strategic Initiatives
7.4.5. Dreamscape Immersive, Inc.
7.4.5.1. Participant’s Overview
7.4.5.2. Financial Performance
7.4.5.3. Product Benchmarking
7.4.5.4. Strategic Initiatives
7.4.6. Falcon’s Beyond Global, LLC
7.4.6.1. Participant’s Overview
7.4.6.2. Financial Performance
7.4.6.3. Product Benchmarking
7.4.6.4. Strategic Initiatives
7.4.7. Fantawild Holdings Inc.
7.4.7.1. Participant’s Overview
7.4.7.2. Financial Performance
7.4.7.3. Product Benchmarking
7.4.7.4. Strategic Initiatives
7.4.8. the Walt Disney Company
7.4.8.1. Participant’s Overview
7.4.8.2. Financial Performance
7.4.8.3. Product Benchmarking
7.4.8.4. Strategic Initiatives
7.4.9. HTC Corporation
7.4.9.1. Participant’s Overview
7.4.9.2. Financial Performance
7.4.9.3. Product Benchmarking
7.4.9.4. Strategic Initiatives
7.4.10. Habo Studio, Inc.
7.4.10.1. Participant’s Overview
7.4.10.2. Financial Performance
7.4.10.3. Product Benchmarking
7.4.10.4. Strategic Initiatives
List of Tables
Table 1 Immersive location-based entertainment market size estimates & forecasts, 2021-2033 (Revenue, USD Million)
Table 2 Immersive location-based entertainment market estimates and forecasts by region, 2021-2033 (Revenue, USD Million)
Table 3 Immersive location-based entertainment market estimates and forecasts by content type, 2021-2033 (Revenue, USD Million)
Table 4 Immersive location-based entertainment market estimates and forecasts by format, 2021-2033 (Revenue, USD Million)
Table 5 Gaming market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 6 Sports & esports market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 7 Film/TV market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 8 Music & live concerts market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 9 Visual & performing arts market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 10 Education market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 11 Others market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 12 Venue-based location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 13 Device-based location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Table 14 North America immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 15 North America immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 16 U.S. immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 17 U.S. immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 18 Canada immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 19 Canada immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 20 Mexico immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 21 Mexico immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 22 Europe immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 23 Europe immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 24 UK immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 25 UK immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 26 Germany immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 27 Germany immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 28 France immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 29 France immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 30 Asia-Pacific immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 31 Asia-Pacific immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 32 China immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 33 China immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 34 Japan immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 35 Japan immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 36 India immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 37 India immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 38 South Korea immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 39 South Korea immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 40 Australia immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 41 Australia immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 42 Latin America immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 43 Latin America immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 44 Brazil immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 45 Brazil immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 46 MEA immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 47 MEA immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 48 Saudi Arabia immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 49 Saudi Arabia immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 50 South Africa immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 51 South Africa immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
Table 52 UAE immersive location-based entertainment market by content type, 2021-2033 (Revenue, USD Million)
Table 53 UAE immersive location-based entertainment market by format, 2021-2033 (Revenue, USD Million)
List of Figures
Figure 1 Immersive location-based entertainment market segmentation
Figure 2 Information procurement
Figure 3 Data analysis models
Figure 4 Market formulation and validation
Figure 5 Data validating & publishing
Figure 6 Immersive location-based entertainment market snapshot
Figure 7 Immersive location-based entertainment market segment snapshot
Figure 8 Immersive location-based entertainment market competitive landscape snapshot
Figure 9 Market research process
Figure 10 Market driver relevance analysis (current & future impact)
Figure 11 Market restraint relevance analysis (current & future impact)
Figure 12 Immersive location-based entertainment market, by content type, key takeaways
Figure 13 Immersive location-based entertainment market, by content type, market share, 2024 & 2033
Figure 14 Gaming market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 15 Sports & esports market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 16 Film/TV market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 17 Music & live concerts market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 18 Visual & performing arts market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 19 Education market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 20 Others market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 21 Immersive location-based entertainment market, by format, key takeaways
Figure 22 Immersive location-based entertainment market, by format, market share, 2024 & 2033
Figure 23 Venue-based location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 24 Device-based location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 25 Regional marketplace: key takeaways
Figure 26 North America immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 27 U.S. immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 28 Canada immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 29 Mexico immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 30 Europe immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 31 UK immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 32 Germany immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 33 France immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 34 Asia-Pacific immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 35 Japan immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 36 China immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 37 South Korea immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 38 India immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 39 Australia immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 40 Brazil immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 41 Latin America immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 42 MEA immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 43 UAE immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 44 Saudi Arabia immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 45 South Africa immersive location-based entertainment market estimates & forecast, 2021-2033 (Revenue, USD Million)
Figure 46 Key company categorization
Figure 47 Strategy framework

Companies Mentioned

The companies profiled in this Immersive Location-based Entertainment market report include:
  • 4Experience sp. z o.o.
  • AEON Fantasy Co., Ltd.
  • Barron Games International
  • Sandbox VR
  • Dreamscape Immersive, Inc.
  • Falcon’s Beyond Global, LLC
  • Fantawild Holdings Inc.
  • The Walt Disney Company
  • HTC Corporation
  • Habo Studio, Inc.

Table Information

Report AttributeDetails
No. of Pages150
PublishedOctober 2025
Forecast Period2024 - 2033
Estimated Market Value ( USD ) in 2024 $ 2.73 Billion
Forecasted Market Value ( USD ) by 2033 $ 29.97 Billion
Compound Annual Growth Rate29.9%
Regions CoveredGlobal
No. of Companies Mentioned11

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