Health and wellness priorities combined with the powerful influence of social media continue to shape purchasing decisions
The 11th edition of this Sports Drinks industry report contains timely and accurate industry statistics, forecasts to help plan, and objective analysis. The report features historical, current, and future trends covering the 2010-2029 period.
It is an essential resource for the Sports Drinks industry covering the most important trends for the busy executive, including detailed data on:
- sports drink sales and regional consumption
- market shares for the leading brands
- sports drink expenditures by demographic groups
- pricing trends
- sales of sports drink mixes
Utilizing various sources and primary research, the report also analyzes new developments shaping the industry, such as:
- the popularity of sports drinks with natural, premium, and functional ingredients
- new and unique flavors and flavor combinations
- new customers and niche markets
- soaring sports drink mix sales
- health and wellness trends
- the impact of social media

