Australia Bath and Shower Products Market Size, Share and Growth Analysis Report: Forecast Trends and Outlook (2025-2034)

The Australia Bath and Shower Products Market was valued at AUD 4.59 Billion in 2025, and is projected to reach AUD 7.23 Billion by 2034, rising at a CAGR of 4.65%.

Bath and shower products offer a combination of cleansing, moisturising, exfoliating, aromatherapy, and skin conditioning benefits, enhancing both physical and emotional well-being while promoting a healthy and rejuvenated skin appearance.

The Australia bath and shower product market growth is being driven by their ability to provide a range of benefits, including cleansing, moisturizing, exfoliating, aromatherapy, and skin conditioning, which enhance both physical and emotional well-being while promoting healthy, rejuvenated skin. The Australian bath and shower products market is divided into residential and commercial categories based on their applications. Residential applications are driving market growth by reflecting evolving consumer preferences, increasing disposable incomes, home renovation trends, the convenience of online shopping, environmental considerations, and heightened awareness of health and hygiene. In April 2023, Dove launched its Dove Kids Care Foaming Body Wash, a new range developed with input from dermatologists. These new products are available at Woolworths in a 400ml bottle.

The Australia bath and shower products market development is fuelled by a growing trend towards personalised and customisable bath and shower products. Consumers seek products tailored to their specific skin types, preferences, and sensory experiences, reflecting a shift towards individualized skincare routines and personal care regimens. The digital transformation of retail channels is influencing the bath and shower products market. Online platforms and e-commerce have expanded consumer access to a broader range of products, allowing for convenient purchasing and personalized marketing strategies tailored to individual preferences.

This report offers a detailed analysis of the market based on the following segments:

Market Breakup by Type

• Bar Soap
• Liquid Bath Products
• Shower Cream and Oil
• Others

Market Breakup by Price Point

• Standard
• Premium
• Luxury
• Others

Market Breakup by Application

• Residential
• Commercial

Market Breakup by Distribution Channel

• Supermarkets and Hypermarkets
• Convenience Stores
• Speciality Stores
• Online Channel
• Others

Market Breakup by Region

• New South Wales
• Victoria
• Queensland
• Australian Capital Territory
• Western Australia
• Others

Australia Bath and Shower Products Market Share

Supermarkets and hypermarkets hold a major share in the Australia Bath and Shower Products market by leveraging their extensive product assortment, accessibility, competitive pricing, promotional strategies, private label offerings, consumer trust, and effective in-store marketing tactics.

Leading Companies in the Australia Bath and Shower Products Market

The growth of the bath and shower products market is fuelled by the increasing use of natural and organic ingredients, personalisation and customisation, innovative packaging solutions, digital transformation, and increasing emphasis on wellness and self-care routines.

• The Procter & Gamble Company
• Unilever Australia Limited
• L’Oréal Australia Pty Ltd.
• Lush Australasia Retail Pty Limited
• Lux Australia Pty Ltd.
• Kao Australia Pty. Limited
• Johnson & Johnson Pacific Pty Limited
• Sasy n Savy Pty Ltd.
• Freshwater Farm
• Others