The Australia Baby Toys Market was valued at AUD 368.70 Million in 2025, and is projected to reach AUD 600.57 Million by 2034, rising at a CAGR of 5.00%.
The Australia baby toys market is growing, as these toys are essential for a child's development, promoting physical, cognitive, emotional, and social growth. They provide opportunities for exploration, learning, and enjoyment, contributing to a child's overall happiness and well-being.
The baby toys market comprises various products including electronic, soft, educational, and others. Parents prefer soft toys for their infants and toddlers because they are less likely to cause injury during playtime compared to hard toys. Moreover, these toys stimulate sensory exploration and cognitive development in babies due to the bright colours and engaging shapes of these toys. Additionally, they are convenient choices for busy parents due to the lightweight and easy-to-handle features of the soft toys. Educational toys offer interactive experiences that promote cognitive, social, and motor skill development in children.
According to ABS, in 2023, Children aged 0 - 14 years made up 18.1% of the population in New South Wales. The Australia baby toys market developments are accelerated by the increase in the incorporation of technological features like apps and augmented reality in the toys for immersive experiences. Moreover, to promote sustainability, the demand for eco-friendly toys made from recycled or organic materials is increasing.
The Australia baby toys market is growing, as these toys are essential for a child's development, promoting physical, cognitive, emotional, and social growth. They provide opportunities for exploration, learning, and enjoyment, contributing to a child's overall happiness and well-being.
The baby toys market comprises various products including electronic, soft, educational, and others. Parents prefer soft toys for their infants and toddlers because they are less likely to cause injury during playtime compared to hard toys. Moreover, these toys stimulate sensory exploration and cognitive development in babies due to the bright colours and engaging shapes of these toys. Additionally, they are convenient choices for busy parents due to the lightweight and easy-to-handle features of the soft toys. Educational toys offer interactive experiences that promote cognitive, social, and motor skill development in children.
According to ABS, in 2023, Children aged 0 - 14 years made up 18.1% of the population in New South Wales. The Australia baby toys market developments are accelerated by the increase in the incorporation of technological features like apps and augmented reality in the toys for immersive experiences. Moreover, to promote sustainability, the demand for eco-friendly toys made from recycled or organic materials is increasing.
This report offers a detailed analysis of the market based on the following segments:
Market Breakup by Product Type
- Electronic
- Soft
- Educational
- Others
Market Breakup by Material Type
- Cotton
- Plastic
- Silicon
- Foam
- Others
Market Breakup by Age
- Infant (0-12 Months)
- Toddlers (1 Year - 3 Years)
- Pre Schoolers (3 Years - Above)
Market Breakup by Distribution Channel
- Supermarkets and Hypermarkets
- Convenience Stores
- Speciality Stores
- Online Channels
- Others
Market Breakup by Region
- New South Wales
- Victoria
- Queensland
- Australian Capital Territory
- Western Australia
- Others
Australia Baby Toys Market Share
Cotton material holds a major share in the Australia baby toys market due to its safety, comfort, hypoallergenic properties, breathability, durability, ease of maintenance, environmental benefits, design versatility, and compliance with regulatory requirements.Leading Companies in the Australia Baby Toys Market
The Australia baby toys market is evolving with trends towards educational and developmental toys, eco-friendly materials, technological integration, gender-neutral options, sensory stimulation, customization, safety compliance, online retail expansion, cultural diversity, and health-focused play experiences.- LEGO System A/S
- Hasbro Australia Limited
- Playgro Pty Ltd.
- Early Life Projects Pty Ltd.
- Headstart International Pty Ltd.
- Others
Table of Contents
1 Preface2 Report Coverage - Key Segmentation and Scope4 Key Assumptions6 Market Snapshot7 Opportunities and Challenges in the Market18 Key Trends and Developments in the Market
3 Report Description
5 Executive Summary
8 Asia-Pacific Baby Toys Market Overview
9 Australia Baby Toys Market Overview
10 Australia Baby Toys Market by Product Type
11 Australia Baby Toys Market by Material Type
12 Australia Baby Toys Market by Age
13 Australia Baby Toys Market by Distribution Channel
14 Australia Baby Toys Market by Region
15 Market Dynamics
16 Trade Data Analysis (HS Code - 953)
17 Competitive Landscape
Companies Mentioned
- LEGO System A/S
- Hasbro Australia Limited
- Playgro Pty Ltd.
- Early Life Projects Pty Ltd.
- Headstart International Pty Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 106 |
| Published | October 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( AUD | $ 368.7 Million |
| Forecasted Market Value ( AUD | $ 600.57 Million |
| Compound Annual Growth Rate | 5.0% |
| Regions Covered | Australia |
| No. of Companies Mentioned | 5 |
