The vulnerable road-user (vru) display market size has grown exponentially in recent years. It will grow from $1.57 billion in 2025 to $1.93 billion in 2026 at a compound annual growth rate (CAGR) of 22.9%. The growth in the historic period can be attributed to increase in urban traffic congestion, rising pedestrian accident rates, government road safety initiatives, deployment of smart traffic systems, growth in connected vehicle technologies.
The vulnerable road-user (vru) display market size is expected to see exponential growth in the next few years. It will grow to $4.36 billion in 2030 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to mandatory safety regulations for vehicles, expansion of smart city infrastructure, integration with autonomous driving systems, rising adoption in commercial fleets, technological advancements in sensor displays. Major trends in the forecast period include integration of pedestrian detection displays, rising adoption in urban traffic systems, enhanced visual warning interfaces, expansion of vehicle to pedestrian communication, growing focus on road safety displays.
The surge in vehicle production is expected to propel the growth of the vulnerable road-user (VRU) display market going forward. Vehicle production refers to the manufacturing and assembly of motor vehicles including passenger cars, commercial vehicles, and other automotive units by manufacturers worldwide. Vehicle production is rising due to growing consumer demand for personal mobility, as more people seek convenient, flexible, and independent transportation options to meet daily commuting, travel, and lifestyle needs. Vehicle production directly supports the vulnerable road-user (VRU) display market as manufacturers increasingly integrate these advanced safety systems into newly manufactured vehicles to meet safety regulations and enhance pedestrian protection capabilities. For instance, in May 2025, according to the European Automobile Manufacturers’ Association (ACEA), a Belgium-based motor vehicle manufacturing company, South American car production grew by 1.7% in 2024 compared to 2023, largely driven by Brazil, which experienced a 6.3% rise, producing approximately 1.9 million cars. Meanwhile, global bus production reached 362,005 units last year, marking a 10.3% increase from 2023. Therefore, the surge in vehicle production is driving the growth of the vulnerable road-user (VRU) display market.
The growing smart city initiatives is expected to propel the growth of the vulnerable road-user (VRU) display market going forward. Smart city initiatives are comprehensive urban development programs that integrate advanced technologies and digital solutions to improve city services, infrastructure efficiency, and quality of life for residents. Smart city initiatives are rising due to increasing urbanization, which is creating greater demand for efficient, connected, and inclusive urban infrastructure, advanced digital services, and accessible mobility solutions that can accommodate growing populations and enhance quality of life. Smart city initiatives, by integrating intelligent transportation systems, connected infrastructure, and advanced urban mobility technologies, support vulnerable road-user (VRU) display solutions through enhanced real-time data sharing, improved situational awareness, and safer multimodal interactions across increasingly complex urban environments. For instance, in March 2024, according to AXA Investment Managers, a France-based investment management firm, the global smart cities sector is projected to reach a valuation of US$3.7 trillion by 2030, indicating significant growth potential and strong investment opportunities. Therefore, the growing smart city initiatives is driving the growth of the vulnerable road-user (VRU) display market.
In March 2025, Nextbase Ltd., a UK-based manufacturing company, acquired Humanising Autonomy Ltd. (HA) for an undisclosed amount. With this acquisition, Nextbase aims to accelerate innovation in AI and computer vision, enhancing driver safety, security, and efficiency by integrating Humanising Autonomy Ltd.’s advanced technology into next-generation dash cam features such as Guardian Mode, Witness Mode, and Smart Sense Parking, while also strengthening its Crowd Sourced Imagery (CSI) platform to provide real-time, actionable insights for road safety, infrastructure management, and improved navigation on a scale. Humanising Autonomy Ltd. (HA) is a UK-based software development company that specializes in providing technology for Vulnerable Road-User (VRU) detection.
Major companies operating in the vulnerable road-user (vru) display market report include Toyota Motor Corporation, Ford Motor Company, General Motors Company, Robert Bosch GmbH, Nissan Motor Co. Ltd., Panasonic Corporation, Intel Corporation, Hyundai Mobis Co. Ltd., Continental AG, ZF Friedrichshafen AG, Magna International Inc., Mitsubishi Electric Corporation, Valeo SA, Aptiv PLC, Infineon Technologies AG, NXP Semiconductors N.V., Analog Devices Inc., Autoliv Inc., Renesas Electronics Corporation, Yunex GmbH.
North America was the largest region in the vulnerable road-user (VRU) display market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vulnerable road-user (vru) display market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vulnerable road-user (vru) display market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vulnerable road-user (VRU) display Market consists of revenues earned by entities by providing services such as real-time hazard detection, predictive collision warning, data communication management, remote display monitoring, and software updates. The market value includes the value of related goods sold by the service provider or included within the service offering. The vulnerable road-user (VRU) display market also includes sales of led display panels, radar sensors, cameras, control units, and communication modules. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The vulnerable road-user (vru) display market size is expected to see exponential growth in the next few years. It will grow to $4.36 billion in 2030 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to mandatory safety regulations for vehicles, expansion of smart city infrastructure, integration with autonomous driving systems, rising adoption in commercial fleets, technological advancements in sensor displays. Major trends in the forecast period include integration of pedestrian detection displays, rising adoption in urban traffic systems, enhanced visual warning interfaces, expansion of vehicle to pedestrian communication, growing focus on road safety displays.
The surge in vehicle production is expected to propel the growth of the vulnerable road-user (VRU) display market going forward. Vehicle production refers to the manufacturing and assembly of motor vehicles including passenger cars, commercial vehicles, and other automotive units by manufacturers worldwide. Vehicle production is rising due to growing consumer demand for personal mobility, as more people seek convenient, flexible, and independent transportation options to meet daily commuting, travel, and lifestyle needs. Vehicle production directly supports the vulnerable road-user (VRU) display market as manufacturers increasingly integrate these advanced safety systems into newly manufactured vehicles to meet safety regulations and enhance pedestrian protection capabilities. For instance, in May 2025, according to the European Automobile Manufacturers’ Association (ACEA), a Belgium-based motor vehicle manufacturing company, South American car production grew by 1.7% in 2024 compared to 2023, largely driven by Brazil, which experienced a 6.3% rise, producing approximately 1.9 million cars. Meanwhile, global bus production reached 362,005 units last year, marking a 10.3% increase from 2023. Therefore, the surge in vehicle production is driving the growth of the vulnerable road-user (VRU) display market.
The growing smart city initiatives is expected to propel the growth of the vulnerable road-user (VRU) display market going forward. Smart city initiatives are comprehensive urban development programs that integrate advanced technologies and digital solutions to improve city services, infrastructure efficiency, and quality of life for residents. Smart city initiatives are rising due to increasing urbanization, which is creating greater demand for efficient, connected, and inclusive urban infrastructure, advanced digital services, and accessible mobility solutions that can accommodate growing populations and enhance quality of life. Smart city initiatives, by integrating intelligent transportation systems, connected infrastructure, and advanced urban mobility technologies, support vulnerable road-user (VRU) display solutions through enhanced real-time data sharing, improved situational awareness, and safer multimodal interactions across increasingly complex urban environments. For instance, in March 2024, according to AXA Investment Managers, a France-based investment management firm, the global smart cities sector is projected to reach a valuation of US$3.7 trillion by 2030, indicating significant growth potential and strong investment opportunities. Therefore, the growing smart city initiatives is driving the growth of the vulnerable road-user (VRU) display market.
In March 2025, Nextbase Ltd., a UK-based manufacturing company, acquired Humanising Autonomy Ltd. (HA) for an undisclosed amount. With this acquisition, Nextbase aims to accelerate innovation in AI and computer vision, enhancing driver safety, security, and efficiency by integrating Humanising Autonomy Ltd.’s advanced technology into next-generation dash cam features such as Guardian Mode, Witness Mode, and Smart Sense Parking, while also strengthening its Crowd Sourced Imagery (CSI) platform to provide real-time, actionable insights for road safety, infrastructure management, and improved navigation on a scale. Humanising Autonomy Ltd. (HA) is a UK-based software development company that specializes in providing technology for Vulnerable Road-User (VRU) detection.
Major companies operating in the vulnerable road-user (vru) display market report include Toyota Motor Corporation, Ford Motor Company, General Motors Company, Robert Bosch GmbH, Nissan Motor Co. Ltd., Panasonic Corporation, Intel Corporation, Hyundai Mobis Co. Ltd., Continental AG, ZF Friedrichshafen AG, Magna International Inc., Mitsubishi Electric Corporation, Valeo SA, Aptiv PLC, Infineon Technologies AG, NXP Semiconductors N.V., Analog Devices Inc., Autoliv Inc., Renesas Electronics Corporation, Yunex GmbH.
North America was the largest region in the vulnerable road-user (VRU) display market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the vulnerable road-user (vru) display market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the vulnerable road-user (vru) display market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vulnerable road-user (VRU) display Market consists of revenues earned by entities by providing services such as real-time hazard detection, predictive collision warning, data communication management, remote display monitoring, and software updates. The market value includes the value of related goods sold by the service provider or included within the service offering. The vulnerable road-user (VRU) display market also includes sales of led display panels, radar sensors, cameras, control units, and communication modules. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Vulnerable Road-User (VRU) Display Market Characteristics
3. Vulnerable Road-User (VRU) Display Market Supply Chain Analysis
4. Global Vulnerable Road-User (VRU) Display Market Trends and Strategies
5. Vulnerable Road-User (VRU) Display Market Analysis of End Use Industries
7. Global Vulnerable Road-User (VRU) Display Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Vulnerable Road-User (VRU) Display Total Addressable Market (TAM) Analysis for the Market
9. Vulnerable Road-User (VRU) Display Market Segmentation
10. Vulnerable Road-User (VRU) Display Market Regional and Country Analysis
11. Asia-Pacific Vulnerable Road-User (VRU) Display Market
12. China Vulnerable Road-User (VRU) Display Market
13. India Vulnerable Road-User (VRU) Display Market
14. Japan Vulnerable Road-User (VRU) Display Market
15. Australia Vulnerable Road-User (VRU) Display Market
16. Indonesia Vulnerable Road-User (VRU) Display Market
17. South Korea Vulnerable Road-User (VRU) Display Market
18. Taiwan Vulnerable Road-User (VRU) Display Market
19. South East Asia Vulnerable Road-User (VRU) Display Market
20. Western Europe Vulnerable Road-User (VRU) Display Market
21. UK Vulnerable Road-User (VRU) Display Market
22. Germany Vulnerable Road-User (VRU) Display Market
23. France Vulnerable Road-User (VRU) Display Market
24. Italy Vulnerable Road-User (VRU) Display Market
25. Spain Vulnerable Road-User (VRU) Display Market
26. Eastern Europe Vulnerable Road-User (VRU) Display Market
27. Russia Vulnerable Road-User (VRU) Display Market
28. North America Vulnerable Road-User (VRU) Display Market
29. USA Vulnerable Road-User (VRU) Display Market
30. Canada Vulnerable Road-User (VRU) Display Market
31. South America Vulnerable Road-User (VRU) Display Market
32. Brazil Vulnerable Road-User (VRU) Display Market
33. Middle East Vulnerable Road-User (VRU) Display Market
34. Africa Vulnerable Road-User (VRU) Display Market
36. Vulnerable Road-User (VRU) Display Market Competitive Landscape and Company Profiles
37. Vulnerable Road-User (VRU) Display Market Other Major and Innovative Companies
40. Vulnerable Road-User (VRU) Display Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Vulnerable Road-User (VRU) Display Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses vulnerable road-user (vru) display market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
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- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
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Description
Where is the largest and fastest growing market for vulnerable road-user (vru) display? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The vulnerable road-user (vru) display market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Product Type: Head-Up Displays; External Displays; in-Vehicle Displays; Wearable Displays; Other Product Types2) By Technology: Augmented Reality; Camera-Based Systems; Sensor-Based Systems; Other Technologies
3) By Application: Passenger Vehicles; Commercial Vehicles; Two-Wheelers; Other Applications
4) By End-User: Automotive Original Equipment Manufacturers (OEMs); Aftermarket; Public Transport; Other End-Users
Subsegments:
1) By Head-Up Displays: Windshield Mounted Head-Up Displays; Combiner Head-Up Displays; Augmented Reality Head-Up Displays; Transparent Display Panels2) By External Displays: Front Vehicle Mounted Displays; Rear Vehicle Mounted Displays; Side Vehicle Mounted Displays; Traffic Signal Integrated Displays
3) By in-Vehicle Displays: Dashboard Integrated Displays; Center Console Displays; Instrument Cluster Displays; Passenger Information Displays
4) By Wearable Displays: Helmet Mounted Displays; Smart Glasses Displays; Wrist-Mounted Displays; Clip-on Wearable Displays
5) By Other Product Types: Pedestrian Alert Displays; Cyclist Alert Displays; Motorcyclist Alert Displays; Custom Vulnerable Road-User (VRU) Display Solutions
Companies Mentioned: Toyota Motor Corporation; Ford Motor Company; General Motors Company; Robert Bosch GmbH; Nissan Motor Co. Ltd.; Panasonic Corporation; Intel Corporation; Hyundai Mobis Co. Ltd.; Continental AG; ZF Friedrichshafen AG; Magna International Inc.; Mitsubishi Electric Corporation; Valeo SA; Aptiv PLC; Infineon Technologies AG; NXP Semiconductors N.V.; Analog Devices Inc.; Autoliv Inc.; Renesas Electronics Corporation; Yunex GmbH
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Vulnerable Road-User (VRU) Display market report include:- Toyota Motor Corporation
- Ford Motor Company
- General Motors Company
- Robert Bosch GmbH
- Nissan Motor Co. Ltd.
- Panasonic Corporation
- Intel Corporation
- Hyundai Mobis Co. Ltd.
- Continental AG
- ZF Friedrichshafen AG
- Magna International Inc.
- Mitsubishi Electric Corporation
- Valeo SA
- Aptiv PLC
- Infineon Technologies AG
- NXP Semiconductors N.V.
- Analog Devices Inc.
- Autoliv Inc.
- Renesas Electronics Corporation
- Yunex GmbH
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 1.93 Billion |
| Forecasted Market Value ( USD | $ 4.36 Billion |
| Compound Annual Growth Rate | 22.6% |
| Regions Covered | Global |
| No. of Companies Mentioned | 21 |
