Panini Style Collectible Card Market Report 2026

The panini style collectible card market size has grown strongly in recent years. It will grow from $3.22 billion in 2025 to $3.54 billion in 2026 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to increasing popularity of sports memorabilia, growth in trading card collecting culture, expansion of licensed franchise collaborations, rising adoption of special edition and autograph cards, demand for limited-run collectible series.

The panini style collectible card market size is expected to see strong growth in the next few years. It will grow to $5.1 billion in 2030 at a compound annual growth rate (CAGR) of 9.5%. The growth in the forecast period can be attributed to integration of augmented reality features, expansion of digital collectible card platforms, growing market for licensed entertainment collaborations, rise in online trading and auction platforms, adoption of blockchain-based authenticity tracking. Major trends in the forecast period include growing demand for nostalgia-driven and retro-themed collectible cards, expansion of licensed intellectual property across sports, entertainment, and gaming franchises, rising popularity of premium, limited-edition, and serialized collectible card releases, increasing focus on professional grading, authentication, and preservation of collectible cards, shift from casual collecting to investment-oriented and portfolio-diversification use of collectible cards.

The increasing fan engagement in sports events is expected to drive the growth of the Panini-style collectible card market moving forward. Fan engagement in sports events refers to the active participation, attendance, and emotional connection that fans have toward their favorite teams and sporting competitions. This growing engagement is largely fueled by enhanced viewing experiences and improved accessibility, as digital platforms and shorter game formats make sports more attractive and convenient for modern audiences. Rising fan engagement increases demand for collectible cards as passionate fans look for tangible ways to connect with their favorite players and memorable moments, boosting purchases of trading cards and collectibles that celebrate their sporting heroes. For example, in June 2023, Deloitte, a UK-based professional services company, reported that over 75% of surveyed fans rated their sports fandom as 7 or higher on a scale of 1 to 10. Additionally, nearly 90% stated that their level of fan engagement had either increased (37%) or remained the same (52%) over the past three years. Therefore, growing fan engagement in sports events is propelling the growth of the Panini-style collectible card market.

Leading companies in the Panini-style collectible card market are focusing on forming strategic partnerships to expand their product offerings and enhance consumer engagement. Strategic partnerships are collaborations between two or more organizations created to achieve shared business goals and leverage each other’s resources, expertise, or technology. These alliances enable companies to drive innovation, broaden market reach, and improve competitiveness without undergoing full mergers or acquisitions. For instance, in April 2025, Toikido, a UK-based entertainment studio, partnered with Panini America, a US-based sports and entertainment collectibles company, to launch the first-ever Bad Egg Co. digital trading card drop on the Panini Blockchain. The drop included 7,150 Prizm packs, each priced at $15 and containing three cards per pack, showcasing 32 fan-favorite characters from the Bad Egg Co. universe. This represented a significant milestone as Bad Egg Co., a Web3-native entertainment brand, collaborated with Panini to bring their digital trading cards in a Prizm style, blending traditional collectibles culture with a Web3 blockchain platform.

In August 2023, Fanatics, Inc., a US-based collectibles company, acquired a controlling majority stake in GC Packaging (GCP) for $100 million. This acquisition aims to address industry manufacturing challenges such as quality concerns, delivery delays, and limited production capacity, especially during the increased demand amid the COVID lockdown, while securing essential production resources to strengthen Fanatics’ competitive position against Panini. GC Packaging is a US-based key trading card manufacturer responsible for producing over 90% of Panini’s trading cards.

Major companies operating in the panini style collectible card market are Fanatics LLC, Panini Group, Mittera, Cartamundi NV, The Upper Deck Company LLC, The Topps Company Inc., Koinly Ltd., SkyBox International Inc., Cryptozoic Entertainment LLC, Kuo Kau Paper Products Co. Ltd., Leaf Trading Cards LLC, Tristar Productions Inc., Rittenhouse Archives Ltd., Product Sage Collectibles LLC, Futera Ltd., Wild Card Inc., Donruss Trading Cards Inc., Onyx Authenticated Inc., Pastime Sports Cards & Memorabilia Inc., TMCARDS Dot Com USA Inc.

North America was the largest region in the panini-style collectible card market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the panini style collectible card market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs are impacting the panini-style collectible card market primarily by increasing the cost of imported paper, printing materials, packaging, and finished physical collectible cards, leading to higher prices for sticker albums, memorabilia cards, autograph cards, and limited edition cards. Regions with large manufacturing bases and cross-border trade flows, such as Asia-Pacific and Europe, as well as import-dependent markets in North America, are most affected, particularly in offline retail, specialty stores, and collectibles conventions where physical products dominate, while digital segments such as NFTs and digital trading cards are less directly exposed. These tariffs can slow demand growth and compress margins but may also encourage local manufacturing, shorter supply chains, and regionally focused product lines, creating opportunities for domestic producers and niche players that can differentiate through quality, localization, and innovative designs.

The panini style collectible card market research report is one of a series of new reports that provides panini style collectible card market statistics, including panini style collectible card industry global market size, regional shares, competitors with a panini style collectible card market share, detailed panini style collectible card market segments, market trends and opportunities, and any further data you may need to thrive in the panini style collectible card industry. The panini style collectible card market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A Panini-style collectible card is a small printed card, usually made of cardboard or thick paper, displaying images, statistics, or information related to sports, entertainment, or pop culture. These cards are commonly sold in packs and are designed for collecting, trading, and sometimes playing games.

The primary types of Panini-style collectible cards are physical and digital. The physical type refers to tangible cards that can be bought, traded, and stored in a physical format, often showcasing sports figures, entertainment personalities, or limited-edition prints. Themes include sports, entertainment, gaming, pop culture, and historical collectible cards, which are distributed through various channels such as offline retail stores, online e-commerce platforms, specialty shops, and collectibles conventions. These cards serve multiple purposes, including personal collection, trading, investment, and more.

The countries covered in the panini style collectible card market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The panini-style collectible card market consists of sales of sticker albums, memorabilia cards, autograph cards, and digital collectible cards. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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