Metaverse Advertising Platform Market Report 2026

The metaverse advertising platform market size has grown exponentially in recent years. It will grow from $2.92 billion in 2025 to $3.82 billion in 2026 at a compound annual growth rate (CAGR) of 30.8%. The growth in the historic period can be attributed to growth of social media platforms, increased adoption of vr/ar devices, expansion of gaming ecosystems, rising demand for immersive brand experiences, proliferation of digital advertising agencies.

The metaverse advertising platform market size is expected to see exponential growth in the next few years. It will grow to $11.1 billion in 2030 at a compound annual growth rate (CAGR) of 30.5%. The growth in the forecast period can be attributed to rise of ai-powered ad targeting, integration of metaverse platforms with e-commerce, development of 5g-enabled immersive experiences, expansion of cross-industry virtual collaborations, increasing focus on user-generated virtual content. Major trends in the forecast period include personalized ad experiences, gamified advertising, interactive 3d content, data-driven consumer engagement, cross-platform ad integration.

The rise of digital transformation is anticipated to drive the expansion of the metaverse advertising platform market in the coming years. Digital transformation involves using digital technologies to fundamentally reshape business operations, customer interactions, and value delivery. This transformation is accelerating as companies aim to improve customer experiences through faster, more personalized, and seamless digital services. Metaverse advertising platforms support this trend by providing immersive, interactive, and data-driven customer engagement opportunities. They enable businesses to explore innovative virtual channels that enhance brand experiences and generate new revenue streams within their broader digital strategies. For example, in July 2024, the European Central Bank reported that in 2023, the number of contactless card payments in the second half of the year increased by 16%, reaching 23.2 billion compared to the same period in 2022. Consequently, the growth of digital transformation is fueling the development of the metaverse advertising platform market.

Companies in the metaverse advertising platform market are focusing on developing innovative solutions, such as cross-platform 3D asset repositories, to facilitate seamless content creation, immersive advertising, and efficient virtual asset management across different metaverse environments. A cross-platform 3D asset repository is a digital storage solution that allows 3D assets to be created, organized, and deployed consistently across virtual reality (VR), augmented reality (AR), and metaverse platforms, ensuring interoperable and immersive experiences. For instance, in April 2023, HCL Technologies Limited, an India-based IT company, launched Metafinity, a comprehensive platform designed to help businesses create and deliver immersive metaverse solutions and real-time customer experiences. The platform integrates augmented reality or virtual reality technologies with blockchain and 3D content creation, enabling enterprises to reuse existing marketing tools and supports multi-device collaboration. By bridging the physical and digital worlds, Metafinity helps unlock new business models and interaction channels in the rapidly evolving metaverse economy.

In June 2025, Hoko Agency Limited, a UAE-based creative and marketing firm, acquired Everdome FZCO for an undisclosed amount. This acquisition aims to accelerate Hoko Agency's AI-powered HumAIn Assets platform, combining human creativity, artificial intelligence (AI), and Web3 technologies to deliver scalable, emotionally engaging, and community-driven digital content experiences. Everdome FZCO, a UAE-based metaverse company, offers a metaverse advertising platform that will enhance Hoko Agency's capabilities in delivering innovative digital content.

Major companies operating in the metaverse advertising platform market are ByteDance Ltd., Meta Platforms Inc., Alibaba Group Holding Limited, Tencent Holdings Ltd., Publicis.Poke, rooom AG, Super League Gaming Inc., Groove Jones Inc., Lunar Strategy, Bidstack Group PLC, MetaVision Labs, Geeiq Limited, Hype Marketing FZCO, Ninja Promo, Virtual Brand Group Inc., Coinbound, Bemersive, Hava Group, Takeaway Reality, Anzu.io, Admix Global Ltd., Frameplay Corporation.

North America was the largest region in the metaverse advertising platform market in 2025. The regions covered in the metaverse advertising platform market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the metaverse advertising platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The metaverse advertising platform market consists of revenues earned by entities by providing services such as virtual experience design, programmatic advertising, and audience targeting and personalization. The market value includes the value of related goods sold by the service provider or included within the service offering. The metaverse advertising platform Market also includes sales of 3D virtual billboards and banners, branded virtual spaces and showrooms, and avatar customization and branded skins. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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