Hotel Digital Global Market Report 2025

The hotel digital market size has grown rapidly in recent years. It will grow from $17.2 billion in 2024 to $19.03 billion in 2025 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period is fueled by the rise of online travel agencies, the expansion of global tourism and business travel, the adoption of property management systems, the increasing use of mobile booking platforms, and the growing demand for digital payment solutions.

The hotel digital market size is expected to see rapid growth in the next few years. It will grow to $28.84 billion in 2029 at a compound annual growth rate (CAGR) of 10.9%. The growth in the forecast period can be connected to integration of artificial intelligence in guest services, expansion of internet of things in smart rooms, rising preference for contactless check in and check out, growth of personalized digital marketing campaigns, and increasing investment in hotel cybersecurity solutions. Major trends in the forecast period include use of chatbots for guest engagement, adoption of virtual reality in hotel showcasing, blockchain enabled loyalty programs, sustainability focused digital solutions, and predictive analytics for demand forecasting.

The rise in business travel is expected to support the growth of the hotel digital market going forward. Business travel refers to trips undertaken for work-related purposes, such as meetings, conferences, or company operations, rather than for leisure. The increase in business travel results from the expansion of global trade and international business activities, as companies increasingly send employees abroad for meetings, conferences, and client engagements to strengthen partnerships and promote growth. Business travel supports the hotel digital market by boosting online bookings, as travelers frequently use hotel websites and applications to search, compare, and reserve accommodations, enhancing the hotel’s digital presence and customer engagement. For instance, in October 2024, according to the World Travel and Tourism Council, a United Kingdom-based forum for the travel and tourism industry, business travel spending in the United States was projected to reach approximately US$472 billion, while in China, the second-largest business travel market globally, expenditures were expected to rise to around US$211 billion. Therefore, the rise in business travel is supporting the growth of the hotel digital market.

Key players in the hotel digital market are prioritizing the development of innovative offerings, such as eco-friendly digital solutions, to replace traditional paper-based compendiums. An eco-friendly solution refers to a sustainable approach or technology that minimizes environmental impact by conserving natural resources, reducing waste, and promoting ecological sustainability. For example, in October 2024, Canary Technologies, a US-based software provider, introduced a Digital Compendium as part of its award-winning Guest Management Platform. This solution eliminates the need for printed materials by delivering hotel information and amenities directly to guests via a web-based interface, requiring no app installation. It provides real-time updates on hotel services, facilities, and nearby attractions while enabling hoteliers to customize content with images, menus, and branding at no extra printing cost. Seamlessly integrated with Canary’s other guest management tools, such as mobile check-in, dynamic upselling, guest messaging, and smart check-out, the digital compendium enhances guest engagement, streamlines hotel operations, and supports additional revenue generation.

In January 2024, IBS Software Services Private Limited, an India-based software company, acquired Above Property Services for $90 million. Through this acquisition, IBS Software aims to enhance its position in the hospitality technology sector by delivering a unified, cloud-based platform designed to optimize hotel operations and elevate guest experiences globally. Above Property Service LLC is a US-based company that provides digital solutions for hotels.

Major players operating in the hotel digital market are YOTEL Limited, Wynn Resorts, Limited, Henn-na Hotel, The Sinclair, The Venetian Resort Las Vegas, Ace Hotel Group, Aloft Hotels, Eccleston Square Hotel, Hotel 1000, LXR Hotels & Resorts, The Peninsula Hotels, Four Seasons Hotels and Resorts, Radisson Blu, InterContinental Hotels Group (IHG), Hyatt Hotels Corporation, MGM Resorts International, Virgin Hotels, Generator Hostels, Motto by Hilton, Nobu Hotels, SBE Hotels, The Ritz-Carlton, EDITION Hotels, The Langham, Aman Resorts, Six Senses Hotels, Shangri-La Hotels, Belmond Hotels, The Beverly Hills Hotel, The Plaza Hotel, The Ned London, Kimpton Hotels & Restaurants, Ginger Hotels, Primestay Hotel Group, Ikaalinen Spa & Resort, CitizenM Tower of London, Hotel Silken Puerta América, NH Collection Berlin Friedrichstrasse, M Social Singapore, Park Hotel Tokyo, ARP-Hansen Hotel Group, LEVA Hotel, Hotel Sky Sandton, Hub by Premier Inn London Westminster, Aria Resort & Casino Las Vegas, Hotel Monville Montreal, Clarion Hotel Sign Stockholm, Hotel Jen Orchardgateway Singapore, Al Seef Hotel Dubai, NH Collection Madrid Eurobuilding, Kameha Grand Zurich.

North America was the largest region in the hotel digital market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the hotel digital market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the hospitality sector, particularly in the areas of imported food and beverage supplies, furniture, electronics, and kitchen equipment. Hotels and restaurants are facing higher costs for imported wine, seafood, coffee machines, linens, and smart appliances, many of which have limited domestic alternatives. Budget and mid-scale hospitality providers, operating on tight margins, are especially vulnerable, with some reducing service offerings or delaying renovations to manage expenses. Event venues and catering services are also experiencing disruptions due to increased costs of imported décor, lighting, and AV equipment. In response, the industry is turning to local sourcing for food and furnishings, renegotiating supplier contracts, and advocating for tariff relief on key hospitality imports.

The hotel digital market research report is one of a series of new reports that provides hotel digital market statistics, including hotel digital industry global market size, regional shares, competitors with a hotel digital market share, detailed hotel digital market segments, market trends and opportunities, and any further data you may need to thrive in the hotel digital industry. This hotel digital market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Hotel digital is the integration of technology into hotel operations to streamline management, enhance guest experiences, and improve service efficiency. It involves the use of digital tools for reservations, check-ins, room management, and personalized services. This approach utilizes data and automation to enhance overall operational performance and customer satisfaction.

The key components of hotel digital include software, hardware, and services. Hotel digital software refers to technology platforms and applications designed to automate, manage, and enhance hotel operations and guest experiences through digital solutions. The deployment modes include on-premises and cloud, serving leisure travelers, business travelers, event attendees, group travelers, and solo travelers. The key applications include booking management, guest experience enhancement, revenue management, marketing and advertising, and others, implemented across luxury hotels, budget hotels, boutique hotels, and other hospitality establishments.

The countries covered in the hotel digital market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The hotel digital market consists of revenues earned by entities by providing services such as online booking management, property management system, guest relationship management and digital check-in and check-out. The market value includes the value of related goods sold by the service provider or included within the service offering. The hotel digital market also includes of sales of hotel management software, online booking platforms, and digital signage and displays, computers and servers. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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