+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
Italy B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Italy B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
New

Italy B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

  • PDF Icon

    Report

  • 110 Pages
  • November 2025
  • Region: Italy
  • PayNXT360
  • ID: 6191200
Description Jump to:
The ecommerce market in Italy is expected to grow by 7.8% annually, reaching US$55.05 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 10%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.7% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$51.07 billion to approximately US$71.24 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Italy offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Italy, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Italy B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Italy Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Italy Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Italy B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Italy B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Italy B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Italy B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Italy B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Italy B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Italy B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Italy B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Italy B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Italy B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Italy B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Italy B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Italy B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Italy B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Italy B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Italy B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Italy B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Italy B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Italy B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Italy B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Italy B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Italy B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Italy B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Italy with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Italy Ecommerce Market Size and Future Growth Dynamics
2.1 Italy Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Italy Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Italy Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Italy Social Commerce Market Size and Forecast
3.1 Italy Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Italy Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Italy Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Italy Quick Commerce Market Size and Forecast
4.1 Italy Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Italy Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Italy Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Italy User Statistics and Ratios Of Key Performance Indicators
5.1 Italy User Statistics, 2024
5.2 Italy User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Italy Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Italy GDP Per Capita Trend Analysis, 2020-2029
6. Italy Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Italy Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Italy Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Italy Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Italy Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Italy Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Italy Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Italy Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Italy Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Italy Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Italy Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Italy Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Italy Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Italy Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Italy Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Italy Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Italy Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Italy Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Italy Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Italy Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Italy Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Italy Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Italy Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Italy Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Italy Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Italy Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Italy Ecommerce Market Size and Forecast by Engagement Model
13.1 Italy Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Italy Ecommerce Market Size and Forecast by Location
14.1 Italy Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Italy Ecommerce Market Size and Forecast by Device
15.1 Italy Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Italy Ecommerce Market Size and Forecast by Operating System
16.1 Italy Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Italy Ecommerce Market Size and Forecast by City
17.1 Italy Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Italy Ecommerce Market Size and Forecast by Payment Instrument
18.1 Italy Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Italy Ecommerce by Consumer Demographics
19.1 Italy Ecommerce Market Share by Age Group, 2024
19.2 Italy Ecommerce Market Share by Income Level, 2024
19.3 Italy Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Italy Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Italy Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Italy Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Italy Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Italy Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Italy Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Italy Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Italy Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Italy Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Italy GDP Per Capita (US$), 2020-2029
Table 11: Italy Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Italy Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Italy Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Italy Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Italy Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Italy Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Italy Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Italy Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Italy Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Italy Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Italy Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Italy Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Italy Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Italy Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Italy Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Italy Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Italy Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Italy Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Italy Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Italy Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Italy Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Italy Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Italy Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Italy Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Italy Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Italy Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Italy Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Italy Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Italy Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Italy Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Italy Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Italy Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Italy Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Italy Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Italy Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Italy Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Italy Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Italy Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Italy Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Italy Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Italy Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Italy Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Italy Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Italy Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Italy Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Italy Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Italy Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Italy Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Italy Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Italy Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Italy Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Italy Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Italy Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Italy Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Italy Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Italy Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Italy Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Italy Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Italy Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Italy Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Italy Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Italy Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Italy Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Italy Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Italy Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Italy Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Italy Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Italy User Statistics (Million), 2024
Figure 12: Italy User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Italy Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Italy GDP Per Capita (US$), 2020-2029
Figure 18: Italy Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Italy Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Italy Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Italy Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Italy Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Italy Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Italy Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Italy Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Italy Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Italy Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Italy Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Italy Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Italy Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Italy Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Italy Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Italy Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Italy Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Italy Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Italy Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Italy Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Italy Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Italy Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Italy Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Italy Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Italy Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Italy Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Italy Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Italy Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Italy Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Italy Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Italy Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Italy Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Italy Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Italy Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Italy Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Italy Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Italy Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Italy Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Italy Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Italy Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Italy Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Italy Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Italy Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Italy Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Italy Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Italy Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Italy Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Italy Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Italy Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Italy Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Italy Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Italy Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Italy Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Italy Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Italy Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Italy Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Italy Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Italy Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Italy Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Italy Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Italy Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Italy Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Italy Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Italy Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Italy Ecommerce Market Share by City (%), 2020-2029
Figure 83: Italy Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Italy Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Italy Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Italy Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Italy Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Italy Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Italy Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Italy Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Italy Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Italy Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Italy Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Italy Ecommerce Market Share by Age Group (%), 2024
Figure 95: Italy Ecommerce Market Share by Income Level (%), 2024
Figure 96: Italy Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 55.05 Billion
Forecasted Market Value ( USD ) by 2029 $ 71.24 Billion
Compound Annual Growth Rate6.7%
Regions CoveredItaly

Related Topics

Related Reports

Europe B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update - Product Image

Europe B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

  • Report
  • 1870 Pages
  • Europe
From
Austria B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update - Product Image

Austria B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

  • Report
  • 110 Pages
  • Austria
From
Russia B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update - Product Image

Russia B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

  • Report
  • 110 Pages
  • Russia
From
Poland B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update - Product Image

Poland B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

  • Report
  • 110 Pages
  • Poland
From
Greece B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update - Product Image

Greece B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

  • Report
  • 110 Pages
  • Greece
From
Copyright © 2002-2025 Research and Markets. All Rights Reserved.