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Poland B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Poland B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Poland B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Poland
  • PayNXT360
  • ID: 6191210
Description Jump to:
The ecommerce market in Poland is expected to grow by 10.4% annually, reaching US$36.40 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 17.4%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$32.97 billion to approximately US$51.39 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Poland offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Poland, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Poland B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Poland Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Poland Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Poland B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Poland B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Poland B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Poland B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Poland B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Poland B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Poland B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Poland B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Poland B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Poland B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Poland B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Poland B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Poland B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Poland B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Poland B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Poland B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Poland B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Poland B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Poland B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Poland B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Poland B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Poland B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Poland B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Poland with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Poland Ecommerce Market Size and Future Growth Dynamics
2.1 Poland Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Poland Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Poland Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Poland Social Commerce Market Size and Forecast
3.1 Poland Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Poland Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Poland Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Poland Quick Commerce Market Size and Forecast
4.1 Poland Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Poland Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Poland Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Poland User Statistics and Ratios Of Key Performance Indicators
5.1 Poland User Statistics, 2024
5.2 Poland User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Poland Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Poland GDP Per Capita Trend Analysis, 2020-2029
6. Poland Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Poland Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Poland Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Poland Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Poland Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Poland Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Poland Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Poland Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Poland Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Poland Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Poland Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Poland Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Poland Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Poland Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Poland Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Poland Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Poland Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Poland Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Poland Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Poland Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Poland Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Poland Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Poland Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Poland Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Poland Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Poland Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Poland Ecommerce Market Size and Forecast by Engagement Model
13.1 Poland Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Poland Ecommerce Market Size and Forecast by Location
14.1 Poland Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Poland Ecommerce Market Size and Forecast by Device
15.1 Poland Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Poland Ecommerce Market Size and Forecast by Operating System
16.1 Poland Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Poland Ecommerce Market Size and Forecast by City
17.1 Poland Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Poland Ecommerce Market Size and Forecast by Payment Instrument
18.1 Poland Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Poland Ecommerce by Consumer Demographics
19.1 Poland Ecommerce Market Share by Age Group, 2024
19.2 Poland Ecommerce Market Share by Income Level, 2024
19.3 Poland Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Poland Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Poland Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Poland Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Poland Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Poland Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Poland Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Poland Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Poland Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Poland Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Poland GDP Per Capita (US$), 2020-2029
Table 11: Poland Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Poland Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Poland Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Poland Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Poland Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Poland Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Poland Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Poland Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Poland Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Poland Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Poland Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Poland Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Poland Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Poland Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Poland Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Poland Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Poland Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Poland Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Poland Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Poland Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Poland Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Poland Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Poland Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Poland Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Poland Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Poland Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Poland Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Poland Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Poland Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Poland Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Poland Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Poland Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Poland Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Poland Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Poland Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Poland Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Poland Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Poland Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Poland Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Poland Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Poland Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Poland Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Poland Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Poland Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Poland Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Poland Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Poland Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Poland Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Poland Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Poland Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Poland Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Poland Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Poland Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Poland Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Poland Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Poland Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Poland Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Poland Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Poland Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Poland Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Poland Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Poland Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Poland Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Poland Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Poland Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Poland Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Poland Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Poland User Statistics (Million), 2024
Figure 12: Poland User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Poland Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Poland GDP Per Capita (US$), 2020-2029
Figure 18: Poland Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Poland Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Poland Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Poland Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Poland Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Poland Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Poland Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Poland Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Poland Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Poland Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Poland Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Poland Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Poland Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Poland Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Poland Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Poland Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Poland Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Poland Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Poland Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Poland Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Poland Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Poland Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Poland Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Poland Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Poland Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Poland Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Poland Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Poland Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Poland Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Poland Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Poland Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Poland Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Poland Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Poland Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Poland Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Poland Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Poland Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Poland Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Poland Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Poland Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Poland Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Poland Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Poland Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Poland Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Poland Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Poland Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Poland Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Poland Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Poland Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Poland Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Poland Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Poland Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Poland Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Poland Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Poland Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Poland Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Poland Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Poland Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Poland Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Poland Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Poland Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Poland Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Poland Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Poland Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Poland Ecommerce Market Share by City (%), 2020-2029
Figure 83: Poland Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Poland Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Poland Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Poland Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Poland Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Poland Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Poland Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Poland Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Poland Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Poland Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Poland Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Poland Ecommerce Market Share by Age Group (%), 2024
Figure 95: Poland Ecommerce Market Share by Income Level (%), 2024
Figure 96: Poland Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 36.4 Billion
Forecasted Market Value ( USD ) by 2029 $ 51.39 Billion
Compound Annual Growth Rate9.0%
Regions CoveredPoland

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