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Greece B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
Greece B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update- Product Image
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Greece B2C Ecommerce Market Size & Forecast by Value and Volume Across 80+ KPIs - Databook Q4 2025 Update

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    Report

  • 110 Pages
  • November 2025
  • Region: Greece
  • PayNXT360
  • ID: 6191213
Description Jump to:
The ecommerce market in Greece is expected to grow by 8.5% annually, reaching US$32.77 billion by 2025.

The ecommerce market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 10%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.5% from 2025 to 2029. By the end of 2029, the ecommerce market is projected to expand from its 2024 value of US$30.20 billion to approximately US$42.15 billion.

This report provides a detailed data-centric analysis of the ecommerce industry in Greece offering comprehensive coverage of both overall and ecommerce markets. It includes more than 80+ KPIs, covering gross merchandise value, gross merchandise volume, and average value per transaction.

The report provides a detailed assessment of the ecommerce market across all major segments, including retail shopping, travel, food service, media, healthcare, and technology categories. It analyzes sales channels, engagement models, device and operating system usage, as well as domestic versus cross-border flows and city-tier contributions. The study also covers payment instruments and consumer demographics by age, income, and gender to map evolving purchasing behavior. Together, these datasets offer a comprehensive view of ecommerce market size, customer behavior, and digital channel performance.

The publisher’s research methodology is based on industry best practices. It's unbiased analysis leverages a proprietary analytics platform to offer a detailed view of emerging business and investment market opportunities.

Report Scope

This report provides a detailed data-driven analysis of the B2C ecommerce market in Greece, focusing on the overall digital retail ecosystem and its growth trajectory. It examines key ecommerce segments, sales channels, and consumer behavior shaping the evolution of online purchasing in the country.

Greece B2C Ecommerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Greece Social Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Greece Quick Commerce Market Size and Growth Dynamics

  • Gross Merchandise Value
  • Gross Merchandise Volume
  • Average Value per Transaction

Greece B2C Ecommerce Market Segmentation by Ecommerce Vertical

  • Retail Shopping
  • Travel & Hospitality
  • Online Food Service
  • Media & Entertainment
  • Healthcare & Wellness
  • Technology Products & Services
  • Other

Greece B2C Ecommerce Market Segmentation by Retail Shopping Category

  • Clothing, Footwear & Accessories
  • Health, Beauty & Personal Care
  • Food & Beverage
  • Appliances & Electronics
  • Home Improvement
  • Books, Music & Video
  • Toys & Hobby
  • Auto Parts & Accessories
  • Other

Greece B2C Ecommerce Market Segmentation by Retail Shopping Sales Channel

  • Platform-to-Consumer
  • Direct-to-Consumer
  • Consumer-to-Consumer

Greece B2C Ecommerce Market Segmentation by Travel & Hospitality Category

  • Air Travel
  • Train & Bus
  • Taxi & Ride-Hailing
  • Hotels & Resorts
  • Other

Greece B2C Ecommerce Market Segmentation by Travel and Hospitality Sales Channel

  • Air Travel- Aggregator App
  • Air Travel- Direct-to-Consumer
  • Train & Bus- Aggregator App
  • Train & Bus- Direct-to-Consumer
  • Taxi & Ride-Hailing- Aggregator App
  • Taxi & Ride-Hailing- Direct-to-Consumer
  • Hotels & Resorts- Aggregator App
  • Hotels & Resorts- Direct-to-Consumer
  • Other- Aggregator App
  • Other- Direct-to-Consumer

Greece B2C Ecommerce Market Segmentation by Online Food Service Sales Channel

  • Aggregator App
  • Direct-to-Consumer

Greece B2C Ecommerce Market Segmentation by Media & Entertainment Sales Channel

  • Streaming Services
  • Movies & Events
  • Theme Parks & Gaming
  • Other

Greece B2C Ecommerce Market Segmentation by Engagement Model

  • Website-Based
  • Live Streaming

Greece B2C Ecommerce Market Segmentation by Location

  • Cross-Border
  • Domestic

Greece B2C Ecommerce Market Segmentation by Device

  • Mobile
  • Desktop

Greece B2C Ecommerce Market Segmentation by Operating System

  • iOS / macOS
  • Android
  • Other Operating Systems

Greece B2C Ecommerce Market Segmentation by City Tier

  • Tier 1
  • Tier 2
  • Tier 3

Greece B2C Ecommerce Market Segmentation by Payment Instrument

  • Credit Card
  • Debit Card
  • Bank Transfer
  • Prepaid Card
  • Digital & Mobile Wallet
  • Other Digital Payment
  • Cash

Greece B2C Ecommerce Consumer Demographics & Behaviour

  • Market Share by Age Group
  • Market Share by Income Level
  • Market Share by Gender

Greece B2C Ecommerce User Statistics & Ratios

  • Internet Users
  • Ecommerce Users
  • Social Media Users
  • Smartphone Penetration
  • Banked Population
  • Ecommerce Per Capita
  • GDP Per Capita
  • Ecommerce as % of GDP
  • Cart Abandonment Rate
  • Product Retun Rate

Greece B2C Ecommerce Operational Metrics by Ecommerce Segment

  • Gross Merchandise Value by Segment

Greece B2C Ecommerce Operational Metrics by Retail Shopping Category

  • Gross Merchandise Value by Category

Greece B2C Ecommerce Operational Metrics by Sales Channel

  • Gross Merchandise Value by Channel

Greece B2C Ecommerce Operational Metrics by Location

  • Gross Merchandise Value by Location

Greece B2C Ecommerce Operational Metrics by Device

  • Gross Merchandise Value by Device

Greece B2C Ecommerce Operational Metrics by Operating System

  • Gross Merchandise Value by Operating System

Greece B2C Ecommerce Operational Metrics by City Tier

  • Gross Merchandise Value by City Tier

Greece B2C Ecommerce Operational Metrics by Payment Instrument

  • Gross Merchandise Value by Payment Instrument

Reasons to Buy

  • Comprehensive Market Intelligence: Develop a complete understanding of the B2C ecommerce landscape in Greece with fundamental ecommerce metrics such as gross merchandise value, gross merchandise volume, and average value per transaction across all major ecommerce segments.
  • Granular Segmentation and Cross-Analysis: Analyse the online retail ecosystem through detailed segmentation covering ecommerce segments, retail product categories, travel and hospitality verticals, media and entertainment services, sales channels, devices, operating systems, cities, and payment instruments, enabling deep insight into evolving consumer shopping patterns.
  • Operational and Performance Benchmarking: Benchmark marketplaces, direct-to-consumer platforms, aggregators, and category-focused players using KPIs such as GMV share, category-level performance, channel efficiency, device contribution, and payment mode penetration, supporting comparative assessment of platform strengths and competitive positioning.
  • Consumer Behavior and Ecosystem Readiness: Understand how demographics, income groups, gender mix, device usage, and payment preferences shape online purchasing decisions, influencing category demand, cart abandonment behavior, product return tendencies, and the shift toward digital-first commerce.
  • Data-Driven Forecasts and KPI Tracking: Access a structured dataset of 80+ ecommerce KPIs with historical and forecast values up to 2029, providing clarity on growth drivers, category expansion, sales-channel transitions, and payment-instrument evolution across the B2C ecommerce value chain.
  • Decision-Ready Databook Format: Delivered in a standardized, analytics-friendly databook format aligned with financial modeling requirements, enabling ecommerce companies, consumer brands, payment providers, technology firms, and investors to conduct evidence-based market assessment and strategic planning.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definitions
1.4 Disclaimer
2. Greece Ecommerce Market Size and Future Growth Dynamics
2.1 Greece Ecommerce - Gross Merchandise Value Trend Analysis, 2020-2029
2.2 Greece Ecommerce - Average Value Per Transaction Trend Analysis, 2020-2029
2.3 Greece Ecommerce - Gross Merchandise Volume Trend Analysis, 2020-2029
3. Greece Social Commerce Market Size and Forecast
3.1 Greece Social Commerce - Gross Merchandise Value Trend Analysis 2020-2029
3.2 Greece Social Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
3.3 Greece Social Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
4. Greece Quick Commerce Market Size and Forecast
4.1 Greece Quick Commerce - Gross Merchandise Value Trend Analysis 2020-2029
4.2 Greece Quick Commerce - Average Value Per Transaction Trend Analysis, 2020-2029
4.3 Greece Quick Commerce - Gross Merchandise Volume Trend Analysis, 2020-2029
5. Greece User Statistics and Ratios Of Key Performance Indicators
5.1 Greece User Statistics, 2024
5.2 Greece User Statistics of Card Abandonment Rate and Product Return Rate, 2024
5.3 Greece Ecommerce Per Capita and GDP Per Capita, 2024
5.4 Greece GDP Per Capita Trend Analysis, 2020-2029
6. Greece Ecommerce Market Size and Forecast by Ecommerce Segments
6.1 Greece Ecommerce Market Share by Ecommerce Segments, 2020-2029
6.2 Greece Ecommerce Retail Shopping - Gross Merchandise Value Trend Analysis, 2020-2029
6.3 Greece Travel and Hospitality - Gross Merchandise Value Trend Analysis, 2020-2029
6.4 Greece Online Food Service - Gross Merchandise Value Trend Analysis, 2020-2029
6.5 Greece Media and Entertainment - Gross Merchandise Value Trend Analysis, 2020-2029
6.6 Greece Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2020-2029
6.7 Greece Technology Products and Services - Gross Merchandise Value Trend Analysis, 2020-2029
6.8 Greece Other Segment - Gross Merchandise Value Trend Analysis, 2020-2029
7. Greece Ecommerce Market Size and Forecast by Retail Shopping Categories
7.1 Greece Ecommerce Market Share by Retail Shopping Categories, 2020-2029
7.2 Clothing, Footwear & Accessories - Gross Merchandise Value Trend Analysis, 2020-2029
7.3 Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis, 2020-2029
7.4 Food & Beverage - Gross Merchandise Value Trend Analysis, 2020-2029
7.5 Appliances and Electronics - Gross Merchandise Value Trend Analysis, 2020-2029
7.6 Home Improvement - Gross Merchandise Value Trend Analysis, 2020-2029
7.7 Books, Music & Video - Gross Merchandise Value Trend Analysis, 2020-2029
7.8 Toys & Hobby - Gross Merchandise Value Trend Analysis, 2020-2029
7.9 Auto - Gross Merchandise Value Trend Analysis, 2020-2029
7.10 Ecommerce Other - Gross Merchandise Value Trend Analysis, 2020-2029
8. Greece Ecommerce Market Size and Forecast by Retail Shopping Sales Channel
8.1 Greece Ecommerce Market Share by Retail Shopping Sales Channel, 2020-2029
8.2 Ecommerce Platform to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
8.4 Ecommerce Consumer to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
9. Greece Ecommerce Market Size and Forecast by Travel and Hospitality Categories
9.1 Greece Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
9.2 Air Travel - Gross Merchandise Value Trend Analysis, 2020-2029
9.3 Train & Bus - Gross Merchandise Value Trend Analysis, 2020-2029
9.4 Taxi Service - Gross Merchandise Value Trend Analysis, 2020-2029
9.5 Hotels & Resorts - Gross Merchandise Value Trend Analysis, 2020-2029
9.6 Travel and Hospitality Other - Gross Merchandise Value Trend Analysis, 2020-2029
10. Greece Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1 Greece Ecommerce Market Share by Travel and Hospitality Sales Channel
10.1.1 Greece Ecommerce Market Share by Travel and Hospitality Sales Channel, 2020-2029
10.1.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.1.3 Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.2 Air Travel Market Share by Sales Channel
10.2.1 Greece Air Travel Market Share by Sales Channel, 2020-2029
10.2.2 Air Travel - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.2.3 Air Travel - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.3 Hotels & Resorts Market Share by Sales Channel
10.3.1 Greece Hotels & Resorts Market Share by Sales Channel, 2020-2029
10.3.2 Hotels & Resorts - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.3.3 Hotels & Resorts - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.4 Taxi Service Market Share by Sales Channel
10.4.1 Greece Taxi Service Market Share by Sales Channel, 2020-2029
10.4.2 Taxi Service - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.4.3 Taxi Service - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
10.5 Other Segment Market Share by Sales Channel
10.5.1 Greece Other Segment Market Share by Sales Channel, 2020-2029
10.5.2 Other - Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
10.5.3 Other - Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
11. Greece Ecommerce Market Size and Forecast by Online Food Service Sales Channel
11.1 Greece Market Share by Online Food Service Sales Channels, 2020-2029
11.2 Aggregator App - Gross Merchandise Value Trend Analysis, 2020-2029
11.3 Ecommerce Direct to Consumer - Gross Merchandise Value Trend Analysis, 2020-2029
12. Greece Ecommerce Market Size and Forecast by Media and Entertainment Sales Channel
12.1 Greece Market Share by Media and Entertainment Sales Channel, 2020-2029
12.2 Streaming Services - Gross Merchandise Value Trend Analysis, 2020-2029
12.3 Movies & Events - Gross Merchandise Value Trend Analysis, 2020-2029
12.4 Theme Parks & Gaming - Gross Merchandise Value Trend Analysis, 2020-2029
12.5 Media and Entertainment Other - Gross Merchandise Value Trend Analysis, 2020-2029
13. Greece Ecommerce Market Size and Forecast by Engagement Model
13.1 Greece Ecommerce Market Share by Engagement Model, 2020-2029
13.2 Ecommerce Website Based - Gross Merchandise Value Trend Analysis, 2020-2029
13.3 Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis, 2020-2029
14. Greece Ecommerce Market Size and Forecast by Location
14.1 Greece Ecommerce Market Share by Location, 2020-2029
14.2 Ecommerce Cross Border - Gross Merchandise Value Trend Analysis, 2020-2029
14.3 Ecommerce Domestic - Gross Merchandise Value Trend Analysis, 2020-2029
15. Greece Ecommerce Market Size and Forecast by Device
15.1 Greece Ecommerce Market Share by Device, 2020-2029
15.2 Ecommerce Mobile - Gross Merchandise Value Trend Analysis, 2020-2029
15.3 Ecommerce Desktop - Gross Merchandise Value Trend Analysis, 2020-2029
16. Greece Ecommerce Market Size and Forecast by Operating System
16.1 Greece Ecommerce Market Share by Operating System, 2020-2029
16.2 Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis, 2020-2029
16.3 Ecommerce Android - Gross Merchandise Value Trend Analysis, 2020-2029
16.4 Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis, 2020-2029
17. Greece Ecommerce Market Size and Forecast by City
17.1 Greece Ecommerce Market Share by City, 2020-2029
17.2 Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis, 2020-2029
17.3 Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis, 2020-2029
17.4 Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis, 2020-2029
18. Greece Ecommerce Market Size and Forecast by Payment Instrument
18.1 Greece Ecommerce Market Share by Payment Instrument, 2020-2029
18.2 Ecommerce Credit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.3 Ecommerce Debit Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.4 Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis, 2020-2029
18.5 Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis, 2020-2029
18.6 Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis, 2020-2029
18.7 Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis, 2020-2029
18.8 Ecommerce Cash - Gross Merchandise Value Trend Analysis, 2020-2029
19. Greece Ecommerce by Consumer Demographics
19.1 Greece Ecommerce Market Share by Age Group, 2024
19.2 Greece Ecommerce Market Share by Income Level, 2024
19.3 Greece Ecommerce Market Share by Gender, 2024
20. Further Reading
20.1 About the Publisher
20.2 Related Research
List of Tables
Table 1: Greece Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 2: Greece Ecommerce - Average Value Per Transaction (US$), 2020-2029
Table 3: Greece Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Table 4: Greece Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 5: Greece Social Commerce - Average Value Per Transaction (US$), 2020-2029
Table 6: Greece Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 7: Greece Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Table 8: Greece Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Table 9: Greece Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Table 10: Greece GDP Per Capita (US$), 2020-2029
Table 11: Greece Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Table 12: Greece Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Table 13: Greece Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 14: Greece Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Table 15: Greece Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Table 16: Greece Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Table 17: Greece Other segment Gross Merchandise Value (US$ Million), 2020-2029
Table 18: Greece Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Table 19: Greece Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 20: Greece Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 21: Greece Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Table 22: Greece Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Table 23: Greece Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Table 24: Greece Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Table 25: Greece Auto - Gross Merchandise Value (US$ Million), 2020-2029
Table 26: Greece Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 27: Greece Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 28: Greece Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 29: Greece Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 30: Greece Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Table 31: Greece Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Table 32: Greece Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Table 33: Greece Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Table 34: Greece Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Table 35: Greece Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 36: Greece Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 37: Greece Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 38: Greece Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 39: Greece Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 40: Greece Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 41: Greece Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 42: Taxi Service- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 43: Greece Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 44: Greece Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Table 45: Greece Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Table 46: Greece Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Table 47: Greece Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 48: Greece Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 49: Greece Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 50: Greece Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 51: Greece Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 52: Greece Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 53: Greece Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 54: Greece Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Table 55: Greece Ecommerce Mobile - Gross Merchandise Value (US$ Million), 2020-2029
Table 56: Greece Ecommerce Desktop - Gross Merchandise Value (US$ Million), 2020-2029
Table 57: Greece Ecommerce iOS/macOS - Gross Merchandise Value (US$ Million), 2020-2029
Table 58: Greece Ecommerce Android - Gross Merchandise Value (US$ Million), 2020-2029
Table 59: Greece Ecommerce Other Operating Systems - Gross Merchandise Value (US$ Million), 2020-2029
Table 60: Greece Ecommerce Tier 1 - Gross Merchandise Value (US$ Million), 2020-2029
Table 61: Greece Ecommerce Tier 2 - Gross Merchandise Value (US$ Million), 2020-2029
Table 62: Greece Ecommerce Tier 3 - Gross Merchandise Value (US$ Million), 2020-2029
Table 63: Greece Ecommerce Credit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 64: Greece Ecommerce Debit Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 65: Greece Ecommerce Bank Transfer - Gross Merchandise Value (US$ Million), 2020-2029
Table 66: Greece Ecommerce Prepaid Card - Gross Merchandise Value (US$ Million), 2020-2029
Table 67: Greece Ecommerce Digital & Mobile Wallet - Gross Merchandise Value (US$ Million), 2020-2029
Table 68: Greece Ecommerce Other Digital Payment - Gross Merchandise Value (US$ Million), 2020-2029
Table 69: Greece Ecommerce Cash - Gross Merchandise Value (US$ Million), 2020-2029
List of Figures
Figure 1: Methodology Framework
Figure 2: Greece Ecommerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 3: Greece Ecommerce - Average Value Per Transaction (US$), 2020-2029
Figure 4: Greece Ecommerce - Gross Merchandise Volume (Million), 2020-2029
Figure 5: Greece Social Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 6: Greece Social Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 7: Greece Social Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 8: Greece Quick Commerce - Gross Merchandise Value (US$ Million), 2020-2029
Figure 9: Greece Quick Commerce - Average Value Per Transaction (US$), 2020-2029
Figure 10: Greece Quick Commerce - Gross Merchandise Volume (Million), 2020-2029
Figure 11: Greece User Statistics (Million), 2024
Figure 12: Greece User Statistics of Card Abandonment Rate and Product Return Rate
Figure 13: Greece Ecommerce Per Capita and GDP Per Capita (US$), 2024
Figure 14: Greece GDP Per Capita (US$), 2020-2029
Figure 18: Greece Ecommerce Market Share by Ecommerce Segments (%), 2020-2029
Figure 19: Greece Ecommerce Retail Shopping - Gross Merchandise Value (US$ Million), 2020-2029
Figure 20: Greece Travel and Hospitality - Gross Merchandise Value (US$ Million), 2020-2029
Figure 21: Greece Online Food Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 22: Greece Media and Entertainment - Gross Merchandise Value (US$ Million), 2020-2029
Figure 23: Greece Healthcare and Wellness - Gross Merchandise Value (US$ Million), 2020-2029
Figure 24: Greece Technology Products and Services - Gross Merchandise Value (US$ Million), 2020-2029
Figure 25: Greece Other segment Gross Merchandise Value (US$ Million), 2020-2029
Figure 26: Greece Ecommerce Market Share by Retail Shopping Categories (%), 2020-2029
Figure 27: Greece Clothing, Footwear & Accessories - Gross Merchandise Value (US$ Million), 2020-2029
Figure 28: Greece Health, Beauty and Personal Care - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 29: Greece Food & Beverage - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 30: Greece Appliances and Electronics - Gross Merchandise Value (US$ Million), 2020-2029
Figure 31: Greece Home Improvement - Gross Merchandise Value (US$ Million), 2020-2029
Figure 32: Greece Books, Music & Video - Gross Merchandise Value (US$ Million), 2020-2029
Figure 33: Greece Toys & Hobby - Gross Merchandise Value (US$ Million), 2020-2029
Figure 34: Greece Auto - Gross Merchandise Value (US$ Million), 2020-2029
Figure 35: Greece Ecommerce Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 36: Greece Ecommerce Market Share by Retail Shopping Sales Channel (%), 2020-2029
Figure 37: Greece Ecommerce Platform to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 38: Greece Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 39: Greece Ecommerce Consumer to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 40: Greece Ecommerce Market Share by Travel and Hospitality Categories (%), 2020-2029
Figure 41: Greece Air Travel - Gross Merchandise Value (US$ Million), 2020-2029
Figure 42: Greece Train & Bus - Gross Merchandise Value (US$ Million), 2020-2029
Figure 43: Greece Taxi Service - Gross Merchandise Value (US$ Million), 2020-2029
Figure 44: Greece Hotels & Resorts - Gross Merchandise Value (US$ Million), 2020-2029
Figure 45: Greece Travel and Hospitality Other - Gross Merchandise Value (US$ Million), 2020-2029
Figure 46: Greece Ecommerce Market Share by Travel and Hospitality Sales Channel (%), 2020-2029
Figure 47: Greece Ecommerce Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 48: Greece Ecommerce Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 49: Greece Air Travel Market Share by Sales Channel (%), 2020-2029
Figure 50: Greece Air Travel- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 51: Greece Air Travel- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 52: Greece Hotels & Resorts Market Share by Sales Channel (%), 2020-2029
Figure 53: Greece Hotels & Resorts - Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 54: Greece Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 55: Greece Taxi Service Market Share by Sales Channel (%), 2020-2029
Figure 56: Greece Taxi Service- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 57: Greece Taxi Service - Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 58: Greece Other Segment Market Share by Sales Channel (%), 2020-2029
Figure 59: Greece Other- Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 60: Greece Other- Direct to Consumer - Gross Merchandise Value (US$ Million), 2020-2029
Figure 61: Greece Market Share by Online Food Service Sales Channels (%), 2020-2029
Figure 62: Greece Aggregator App - Gross Merchandise Value (US$ Million), 2020-2029
Figure 63: Greece Direct to Consumer- Gross Merchandise Value (US$ Million), 2020-2029
Figure 64: Greece Market Share by Media and Entertainment Sales Channel (%), 2020-2029
Figure 65: Greece Streaming Services - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 66: Greece Movies & Events - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 67: Greece Theme Parks & Gaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 68: Greece Media and Entertainment Other - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 69: Greece Ecommerce Market Share by Engagement Model (%), 2020-2029
Figure 70: Greece Ecommerce Website Based - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 71: Greece Ecommerce Live Streaming - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 72: Greece Ecommerce Market Share by Location (%), 2020-2029
Figure 73: Greece Ecommerce Cross Border - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 74: Greece Ecommerce Domestic - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 75: Greece Ecommerce Market Share by Device (%), 2020-2029
Figure 76: Greece Ecommerce Mobile - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 77: Greece Ecommerce Desktop - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 78: Greece Ecommerce Market Share by Operating System (%), 2020-2029
Figure 79: Greece Ecommerce iOS/macOS - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 80: Greece Ecommerce Android - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 81: Greece Ecommerce Other Operating Systems - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 82: Greece Ecommerce Market Share by City (%), 2020-2029
Figure 83: Greece Ecommerce Tier 1 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 84: Greece Ecommerce Tier 2 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 85: Greece Ecommerce Tier 3 - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 86: Greece Ecommerce Market Share by Payment Instrument (%), 2020-2029
Figure 87: Greece Ecommerce Credit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 88: Greece Ecommerce Debit Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 89: Greece Ecommerce Bank Transfer - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 90: Greece Ecommerce Prepaid Card - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 91: Greece Ecommerce Digital & Mobile Wallet - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 92: Greece Ecommerce Other Digital Payment - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 93: Greece Ecommerce Cash - Gross Merchandise Value Trend Analysis (US$ Million), 2020-2029
Figure 94: Greece Ecommerce Market Share by Age Group (%), 2024
Figure 95: Greece Ecommerce Market Share by Income Level (%), 2024
Figure 96: Greece Ecommerce Market Share by Gender (%), 2024

Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2025
Forecast Period2025 - 2029
Estimated Market Value ( USD ) in 2025 $ 32.77 Billion
Forecasted Market Value ( USD ) by 2029 $ 42.15 Billion
Compound Annual Growth Rate6.5%
Regions CoveredGreece

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