The GCC Board Games and Hobby Stores Retail Market is valued at USD 1.2 billion, based on a five-year historical analysis. This growth is primarily driven by the increasing popularity of board games and hobbies among diverse age groups, coupled with a rise in disposable income and leisure time. The market has seen a surge in demand for both traditional and modern board games, reflecting a shift in consumer preferences towards interactive and social entertainment.GCC Board Games and Hobby Stores Retail Market valued at USD 1.2 Bn, driven by rising popularity, social events, and online retail growth in UAE, Saudi Arabia, and Qatar.
Key players in this market include the United Arab Emirates, Saudi Arabia, and Qatar. The UAE stands out due to its vibrant retail environment and a growing expatriate population that fosters a diverse gaming culture. Saudi Arabia's increasing investment in entertainment and leisure activities has also contributed to its market dominance, while Qatar's focus on cultural events and community engagement has bolstered its position in the board games sector.
In 2023, the GCC governments implemented regulations to promote local manufacturing of board games and hobby products. This initiative aims to reduce reliance on imports and stimulate the local economy, encouraging businesses to innovate and create culturally relevant games that resonate with the regional audience.
GCC Board Games and Hobby Stores Retail Market Segmentation
By Type:
The market is segmented into various types of games, including Strategy Games, Card Games, Role-Playing Games, Miniature Games, Family Games, Educational Games, and Others. Among these, Strategy Games have gained significant traction due to their complex gameplay and the growing interest in competitive gaming. Card Games also hold a substantial share, appealing to casual gamers and families alike. The increasing trend of social gatherings and game nights has further fueled the demand for these types of games.By Sales Channel:
The market is also segmented by sales channels, including Online Retail, Brick-and-Mortar Stores, Specialty Hobby Shops, Events and Conventions, and Others. Online Retail has emerged as a dominant channel due to the convenience it offers consumers, while Brick-and-Mortar Stores continue to attract customers seeking in-person experiences. Specialty Hobby Shops play a crucial role in catering to niche markets, and Events and Conventions provide platforms for community engagement and product launches.GCC Board Games and Hobby Stores Retail Market Competitive Landscape
The GCC Board Games and Hobby Stores Retail Market is characterized by a dynamic mix of regional and international players. Leading participants such as Fantasy Flight Games, Asmodee, Hasbro, Ravensburger, CMON Limited, Days of Wonder, Z-Man Games, IELLO, WizKids, North Star Games, Blue Orange Games, Stronghold Games, Greater Than Games, Cool Mini or Not, AEG (Alderac Entertainment Group) contribute to innovation, geographic expansion, and service delivery in this space.GCC Board Games and Hobby Stores Retail Market Industry Analysis
Growth Drivers
Increasing Popularity of Board Games:
The board game market in the GCC region has seen a significant surge, with sales reaching approximately 1.3 million units in future. This growth is attributed to a cultural shift towards offline social interactions, with 66% of consumers expressing a preference for face-to-face gaming experiences. The rise of local game nights and community events has further fueled interest, leading to a projected increase in board game sales by 16% in future, according to industry reports.Rise in Social Gaming Events:
Social gaming events have become increasingly popular in the GCC, with over 320 events hosted in future alone, attracting more than 55,000 participants. These gatherings foster community engagement and promote board games as a social activity. The trend is supported by a 21% increase in attendance at gaming conventions, indicating a robust demand for interactive entertainment. This growth is expected to continue, with event organizers planning to expand offerings in future.Expansion of Online Retail Channels:
The online retail sector for board games in the GCC has expanded significantly, with e-commerce sales reaching $160 million in future. This growth is driven by increased internet penetration, which stands at 100% in the region, and the convenience of online shopping. Major platforms like Amazon and local e-commerce sites have reported a 32% increase in board game sales, indicating a strong shift towards digital purchasing. This trend is expected to continue, enhancing market accessibility in future.Market Challenges
Competition from Digital Gaming:
The board game market faces stiff competition from digital gaming platforms, which have seen a 26% increase in user engagement in the GCC. With over 3.2 million gamers opting for mobile and online games, traditional board games struggle to capture the attention of younger audiences. This shift poses a significant challenge for retailers, as they must innovate to retain customer interest and adapt to changing preferences in future.High Import Tariffs on Specialty Games:
Import tariffs on specialty board games in the GCC can reach up to 21%, significantly impacting retail pricing and profit margins. This financial burden limits the availability of niche products, making it difficult for retailers to compete with local alternatives. As a result, many specialty game retailers report a 16% decline in sales due to high costs, which could hinder market growth in future if not addressed.GCC Board Games and Hobby Stores Retail Market Future Outlook
The GCC board games and hobby stores retail market is poised for dynamic growth, driven by increasing consumer interest in social gaming and the expansion of online retail channels. As local game design initiatives gain traction, the market is likely to see a rise in unique offerings that cater to regional tastes. Additionally, collaborations with educational institutions may enhance awareness and engagement, fostering a new generation of board game enthusiasts. The overall outlook remains positive, with innovative trends shaping the future landscape.Market Opportunities
Development of Local Game Design:
There is a growing opportunity for local game designers to create culturally relevant board games. With a market potential estimated at $35 million, local designs can attract consumers seeking unique experiences. This trend not only supports local economies but also enhances the diversity of offerings available in the GCC market.Increasing Demand for Eco-friendly Products:
The demand for eco-friendly board games is on the rise, with consumers willing to pay up to 16% more for sustainable products. This trend presents a lucrative opportunity for retailers to differentiate themselves by offering environmentally conscious options, tapping into a market segment that values sustainability and ethical production practices.Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Fantasy Flight Games
- Asmodee
- Hasbro
- Ravensburger
- CMON Limited
- Days of Wonder
- Z-Man Games
- IELLO
- WizKids
- North Star Games
- Blue Orange Games
- Stronghold Games
- Greater Than Games
- Cool Mini or Not
- AEG (Alderac Entertainment Group)

