The Africa Connected TV Market was valued at USD 6.9 billion in 2024 and is estimated to grow at a CAGR of 8.8% to reach USD 16 billion by 2034.
Rapid internet penetration and expanding mobile connectivity are driving this growth across the continent. Countries are witnessing significant improvements in broadband access and mobile network coverage, enabling uninterrupted streaming on smart TVs and OTT platforms. Declining data costs and the rollout of 4G and 5G networks are making high-quality video accessible to both urban and semi-urban populations, accelerating adoption. The proliferation of mobile internet is also encouraging multi-device viewing, where consumers use smartphones to discover, control, and interact with content on smart TVs. Telecom operators are supporting growth by offering bundled data and streaming plans, reducing barriers for consumers. Rising connectivity creates opportunities for marketers and content creators to engage new audiences through targeted and localized streaming services, strengthening the overall connected TV ecosystem across Africa.
In 2024, the 30-inch to 50-inch screen size segment generated USD 2.8 billion. These screen sizes strike a balance between affordability and functionality, appealing to middle-income households and urban consumers seeking smart features without the premium of larger displays. Compact screens also suit smaller living spaces common in rapidly urbanizing regions, enhancing viewing comfort and immersion.
The curved TVs segment accounted for a 65.6% share in 2024. The curved design creates a more immersive experience with better depth perception and reduced edge distortion. While less common than flat screens due to higher costs, curved TVs are gaining traction among tech-savvy urban households seeking value-added home entertainment experiences.
South Africa Connected TV Market held a 27% share and generated USD 1.7 billion in 2024. Growing awareness of digital lifestyles and entertainment consumption has fueled demand for connected TVs. Consumers increasingly seek high-quality, immersive viewing experiences, driving sales across both residential and commercial segments.
Key players in the Africa Connected TV Market include Samsung Electronics, LG Electronics, Panasonic, Philips, Sony, TCL Technology, Apple, Xiaomi, Google, Hisense Group, Sharp, Amazon, Vestel, and Haier Group. Companies in the Africa Connected TV Market are implementing several strategies to expand their presence. They are investing in affordable smart TV models to target middle-income households while offering premium devices for affluent consumers. Partnerships with telecom operators and streaming platforms allow bundled services that increase adoption. Firms are enhancing regional distribution networks to improve accessibility in urban and semi-urban areas. Marketing campaigns focus on localized content, targeted promotions, and brand visibility. Additionally, companies are investing in R&D to introduce energy-efficient, high-resolution, and curved-screen innovations, catering to evolving consumer preferences and strengthening their market foothold.
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Rapid internet penetration and expanding mobile connectivity are driving this growth across the continent. Countries are witnessing significant improvements in broadband access and mobile network coverage, enabling uninterrupted streaming on smart TVs and OTT platforms. Declining data costs and the rollout of 4G and 5G networks are making high-quality video accessible to both urban and semi-urban populations, accelerating adoption. The proliferation of mobile internet is also encouraging multi-device viewing, where consumers use smartphones to discover, control, and interact with content on smart TVs. Telecom operators are supporting growth by offering bundled data and streaming plans, reducing barriers for consumers. Rising connectivity creates opportunities for marketers and content creators to engage new audiences through targeted and localized streaming services, strengthening the overall connected TV ecosystem across Africa.
In 2024, the 30-inch to 50-inch screen size segment generated USD 2.8 billion. These screen sizes strike a balance between affordability and functionality, appealing to middle-income households and urban consumers seeking smart features without the premium of larger displays. Compact screens also suit smaller living spaces common in rapidly urbanizing regions, enhancing viewing comfort and immersion.
The curved TVs segment accounted for a 65.6% share in 2024. The curved design creates a more immersive experience with better depth perception and reduced edge distortion. While less common than flat screens due to higher costs, curved TVs are gaining traction among tech-savvy urban households seeking value-added home entertainment experiences.
South Africa Connected TV Market held a 27% share and generated USD 1.7 billion in 2024. Growing awareness of digital lifestyles and entertainment consumption has fueled demand for connected TVs. Consumers increasingly seek high-quality, immersive viewing experiences, driving sales across both residential and commercial segments.
Key players in the Africa Connected TV Market include Samsung Electronics, LG Electronics, Panasonic, Philips, Sony, TCL Technology, Apple, Xiaomi, Google, Hisense Group, Sharp, Amazon, Vestel, and Haier Group. Companies in the Africa Connected TV Market are implementing several strategies to expand their presence. They are investing in affordable smart TV models to target middle-income households while offering premium devices for affluent consumers. Partnerships with telecom operators and streaming platforms allow bundled services that increase adoption. Firms are enhancing regional distribution networks to improve accessibility in urban and semi-urban areas. Marketing campaigns focus on localized content, targeted promotions, and brand visibility. Additionally, companies are investing in R&D to introduce energy-efficient, high-resolution, and curved-screen innovations, catering to evolving consumer preferences and strengthening their market foothold.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Chapter 1 Methodology and Scope
Chapter 2 Executive Summary
Chapter 3 Industry Insights
Chapter 4 Competitive Landscape, 2024
Chapter 5 Market Estimates and Forecast, by Screen Size, 2021-2034 (USD Billion) (Billion Units)
Chapter 6 Market Estimates and Forecast, by Technology, 2021-2034 (USD Billion) (Billion Units)
Chapter 7 Market Estimates and Forecast, by Screen Type, 2021-2034 (USD Billion) (Billion Units)
Chapter 8 Market Estimates and Forecast, by Resolution, 2021-2034 (USD Billion) (Billion Units)
Chapter 9 Market Estimates and Forecast, by End Use, 2021-2034 (USD Billion) (Billion Units)
Chapter 10 Market Estimates and Forecast, by Distribution Channel, 2021-2034 (USD Billion) (Billion Units)
Chapter 11 Market Estimates and Forecast, by Countries, 2021-2034 (USD Billion) (Billion Units)
Chapter 12 Company Profiles
Companies Mentioned
The companies profiled in this Africa Connected TV market report include:- Amazon
- Apple
- Hisense Group
- LG Electronics
- Panasonic
- Philips
- Samsung Electronics
- Sharp
- Skyworth Group
- Sony
- TCL Technology
- Xiaomi
- Haier Group
- Vestel
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | November 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 6.9 Billion |
| Forecasted Market Value ( USD | $ 16 Billion |
| Compound Annual Growth Rate | 8.8% |
| Regions Covered | Africa |
| No. of Companies Mentioned | 16 |
