Report Scope
- Younger consumers are much more likely to buy into autumn trend items than older generations
- Home décor & home accessories is the most popular autumn category among autumn shoppers
- UK consumers favour supermarkets to shop for autumn products
Reasons to Buy
- Use our in-depth consumer insight to learn which autumn categories are shopped the most by consumers and ensure that product offerings are catering to the needs and wants of customers.
- Understand what drives consumers to use a retailer for their purchases, such as convenience, value for money and delivery options in order to maximise sales potential.
- Use our analysis to understand which retailers are leading in autumn trend categories.
Table of Contents
- TREND INSIGHTS
- Definitions
- Trend Insights - Online
- CONSUMER ATTITUDES
- Buying Dynamics
- Retailer Selection
- Channel Usage
- Store Type
- Device Usage
- Fulfilment
- Buying Dynamics
- Autumn Trend Statements
- CATEGORY BREAKDOWN
- Buying Dynamics
- METHODOLOGY
- Technical details: consumer survey work
- Autumn trend products bought on impulse (%), 2025
- Categories purchased by home decor & home accessories shoppers (%), 2025
- Top 10 retailers among home decor & home accessories shoppers (%), 2025
- Categories purchased by soft furnishings shoppers (%), 2025
- Top 10 retailers among soft furnishings shoppers (%), 2025
- Categories purchased by autumn-inspired clothing & accessories shoppers (%), 2025
- Top 10 retailers among autumn-inspired clothing & accessories shoppers (%), 2025
- Categories purchased by tableware shoppers (%), 2025
- Top 10 retailers among tableware shoppers (%), 2025
- Categories purchased by autumn-inspired nightwear shoppers (%), 2025
- Top 10 retailers among autumn-inspired nightwear shoppers (%), 2025
- Proportion of all respondents purchasing autumn trend items, total (%) 2025 and by demographic and region (%) 2025
- Retailers shopped at for autumn trend items, (%) 2025
- What’s driving retailer selection, (%) 2025
- Consumers using each channel for autumn trend items, (%) 2025
- Consumers using each store type for autumn trend items, (%) 2025
- Consumers using each device for autumn trend purchases, (%) 2025
- Consumers using each fulfilment option for autumn trend purchases made online, (%) 2025
- Autumn trend shoppers buying on impulse, total (%) 2025
- Agreement and disagreement with statements about autumn seasonal shopping, 2025
- Autumn trend shoppers purchasing home decor & home accessories, total (%) 2025 and by demographic (%) 2025
- Autumn trend shoppers purchasing soft furnishings, total (%) 2025 and by demographic (%) 2025
- Autumn trend shoppers purchasing autumn-inspired clothing & accessories, total (%) 2025 and by demographic (%) 2025
- Autumn trend shoppers purchasing tableware, total (%) 2025 and by demographic (%) 2025
- Autumn trend shoppers purchasing autumn-inspired nightwear, total (%) 2025 and by demographic (%) 2025
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Dunelm
- H&M
- Home Bargains
- Lidl
- Marks & Spencer
- Morrisons
- Next
- Primark
- Sainsbury's
- Temu
- Tesco
- TK Maxx
- Zara

