The market’s expansion is driven by advancements in technical performance fabrics used in equestrian clothing. These fabrics provide riders with enhanced comfort, improved breathability, efficient heat dissipation, and effective moisture management, resulting in a superior riding experience. Manufacturers are focusing on blending functionality with modern aesthetics, ensuring apparel meets both performance needs and consumer preferences. In addition, sustainability is emerging as a critical factor, with consumers increasingly seeking eco-friendly and responsibly manufactured apparel. This shift has prompted brands to adopt environmentally conscious production processes, driving innovation in fabric technology and design while appealing to environmentally aware riders. The combination of performance, style, and sustainability is fueling growth in the U.S. equestrian apparel sector.
In 2025, the top wear segment generated USD 900 million. These garments, including jackets, shirts, and vests, are essential for riders, offering comfort, protection, and freedom of movement. Features such as moisture-wicking fabrics, UV protection, and stretchable materials make top wear indispensable for a wide range of equestrian activities.
The low-range segment held a 41.8% share in 2025, targeting entry-level riders and casual enthusiasts. These products, including basic shirts, breeches, and helmets, offer functional performance without advanced technologies. This segment’s accessibility and affordability have contributed to its dominant position, attracting a broad base of recreational riders.
Major players in the U.S. Equestrian Apparel Market include TuffRider, Kerrits, RJ Classics, Noble Outfitters, FITS Riding, Ovation Riding, Tailored Sportsman, Romfh Equestrian Apparel, Goode Rider, Devon-Aire, Essex Classics, Irideon (Toklat), Equine Couture, Asmar Equestrian, and Ariat International, Inc. Companies in the U.S. Equestrian Apparel Market are strengthening their market position through multiple strategies. They are investing in research and development to enhance technical performance fabrics and introduce innovative, moisture-wicking, and breathable materials. Sustainability initiatives, such as using eco-friendly fibers and minimizing production waste, are being prioritized to appeal to environmentally conscious consumers. Brands are expanding their product lines across price segments to attract both entry-level and premium riders. Direct-to-consumer channels, including e-commerce platforms, are being leveraged to increase reach and engagement.
Comprehensive Market Analysis and Forecast
- Industry trends, key growth drivers, challenges, future opportunities, and regulatory landscape
- Competitive landscape with Porter’s Five Forces and PESTEL analysis
- Market size, segmentation, and regional forecasts
- In-depth company profiles, business strategies, financial insights, and SWOT analysis
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Table of Contents
Companies Mentioned
The companies profiled in this U.S. Equestrian Apparel market report include:- Ariat International, Inc.
- Asmar Equestrian
- Devon-Aire
- Equine Couture
- Essex Classics
- FITS Riding
- Goode Rider
- Irideon (Toklat)
- Kerrits
- Noble Outfitters
- Ovation Riding
- RJ Classics
- Romfh Equestrian Apparel
- Tailored Sportsman
- TuffRider
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 128 |
| Published | December 2025 |
| Forecast Period | 2025 - 2035 |
| Estimated Market Value ( USD | $ 1.9 Billion |
| Forecasted Market Value ( USD | $ 3.4 Billion |
| Compound Annual Growth Rate | 6.2% |
| Regions Covered | United States |
| No. of Companies Mentioned | 16 |


