Strategic Intelligence: Augmented Reality

Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. According to forecasts, global AR market revenue will exceed $87 billion by 2030, up from nearly $30 billion in 2024 at a compound annual growth rate (CAGR) of 20%. Software makes up the largest part of the AR market, with smartphones the primary devices used to access AR applications today. However, tech giants like Meta and Samsung Electronics are leading in developing AR smart glasses and headsets that promise more realistic, immersive experiences.

Key Highlights

• The AR headset segment is struggling. High costs, a lack of content, and bulky designs are limiting adoption. Even so, the potential of AR headsets is compelling due to their powerful performance and immersive experiences, especially for enterprise training and remote collaboration. For consumers, AR headsets can support premium at-home entertainment.
• China dominates the AR market, thanks to strong local ecosystems and government support. Companies like Rokid and Xreal are major design innovators, though geopolitical tensions are barriers to global expansion.

Report Scope

• This report provides an overview of the augmented reality theme.
• It identifies the key trends impacting growth of the theme over the next 12 to 24 months, split into four categories: technology trends, macroeconomic trends, regulatory trends, and media trends.
• It includes comprehensive industry analysis, including forecasts for augmented reality revenues to 2030. These forecasts are split by end-user (consumer and enterprise) and platform (hardware and software). There is also market share information for the AR smart glasses and AR headsets markets.
• It contains a timeline highlighting milestones in the development of augmented reality.
• The detailed value chain comprises five segments: semiconductors, components, devices, platforms, and applications and content. Leading and challenging vendors are identified across all five segments.

Reasons to Buy

• AR is still developing as a technology but is beginning to move into the mainstream. Leading tech companies are scrambling to build sustainable AR ecosystems and gain a foothold in this potentially lucrative market, while specialist firms focus on areas like content development. This report tells you need to know about AR, including market forecasts to 2030 and profiles of the leading companies.