This report describes and explains the public relations market and covers 2019-2024, termed the historic period, and 2024-2029, 2034F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global public relations market reached a value of nearly $100.06 billion in 2024, having grown at a compound annual growth rate (CAGR) of 4.94% since 2019. The market is expected to grow from $100.06 billion in 2024 to $132.51 billion in 2029 at a rate of 5.78%. The market is then expected to grow at a CAGR of 6.51% from 2029 and reach $181.68 billion in 2034.
Growth in the historic period resulted from the expansion of cross-cultural communication, rising consumer demand for transparency and authenticity, emergence of owned media and brand storytelling and surge in employee advocacy programs. Factors that negatively affected growth in the historic period were shortage of skilled public relations professionals and proliferation of false or misleading information.
Going forward, increasing corporate social responsibility (CSR) commitments, growth in environmental, social, and governance (ESG) reporting by large companies, growing prevalence and integration of influencer marketing and expansion of virtual and hybrid events will drive the growth. Factor that could hinder the growth of the public relations market in the future include difficulty in measuring PR campaign ROI, data privacy and compliance challenges and impact of trade war and tariff.
Asia-Pacific was the largest region in the public relations market, accounting for 31.76% or $31.77 billion of the total in 2024. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the public relations market will be Asia-Pacific and Middle East where growth will be at CAGRs of 8.14% and 7.82% respectively. These will be followed by Africa and Eastern Europe where the markets are expected to grow at CAGRs of 6.71% and 6.14% respectively.
The global public relations market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.34% of the total market in 2024. Omnicom Group Inc. was the largest competitor with a 1.68% share of the market, followed by WPP plc (Ogilvy, Burson) with 1.54%, FleishmanHillard with 1.40%, BlueFocus Intelligent Communications Group Co. Ltd. (Formerly BlueFocus Communication Group Co. Ltd.) with 1.24%, Publicis Groupe SA (MSL Group) with 1.21%, Interpublic Group (IPG) Inc. (Weber Shandwick, Golin) with 1.00%, Daniel J. Edelman (DJE) Holdings Inc. (Edelman) with 0.99%, Ketchum Inc. with 0.86%, Syneos Health Communications with 0.73% and Allison+Partners Inc. with 0.37%.
The public relations market is segmented by medium into events, social media, influencer marketing, company websites, TV, print and other mediums. The social media market was the largest segment of the public relations market segmented by medium, accounting for 29.86% or $29.87 billion of the total in 2024. Going forward, the social media segment is expected to be the fastest-growing segment in the public relations market segmented by medium, at a CAGR of 8.51% during 2024-2029.
The public relations market is segmented by type into private PR firms and public PR firms. The private PR firms market was the largest segment of the public relations market segmented by type, accounting for 67.44% or $67.48 billion of the total in 2024. Going forward, the public PR firms segment is expected to be the fastest-growing segment in the public relations market segmented by type, at a CAGR of 6.67% during 2024-2029.
The public relations market is segmented by end user into consumer goods and retail, BFSI (banking, financial services and insurance), government and public sector, telecom, IT (information technology), healthcare, media and entertainment and other end users. The consumer goods and retail market was the largest segment of the public relations market segmented by end user, accounting for 21.22% or $21.23 billion of the total in 2024. Going forward, the healthcare segment is expected to be the fastest-growing segment in the public relations market segmented by end user, at a CAGR of 7.32% during 2024-2029.
The top opportunities in the public relations markets segmented by medium will arise in the social media segment, which will gain $15.06 billion of global annual sales by 2029. The top opportunities in the public relations markets segmented by type will arise in the private PR firms segment, which will gain $20.04 billion of global annual sales by 2029. The top opportunities in the public relations markets segmented by end user will arise in the consumer goods and retail segment, which will gain $6.31 billion of global annual sales by 2029. The public relations market size will gain the most in the USA at $5.67 billion.
Market-trend-based strategies for the public relations market include focus on the development of AI-powered media intelligence platforms, focus on developing integrated AI-powered platforms designed to streamline communication workflows, focus on advancing the development of hybrid software platforms that combine AI-powered journalist discovery with influencer engagement capabilities, focus on deploying AI-powered distribution services that combine traditional press-release dissemination with advertising-driven headline views to maximize visibility and engagement, focus on focusing on upgrading their workflow platforms by introducing mobile-friendly interfaces, custom-branded analytics and enriched media outreach databases and focus on developing products that enable press-releases to be shared seamlessly across social platforms.
Player-adopted strategies in the public relations market include focus on expanding its business through new developments, focus on enhancing business capabilities through the launch of new products, and focus on enhancing business operations through strategic collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends the public relations market companies to focus on ai-powered media intelligence, focus on ai-driven pr workflow platforms, focus on ai-integrated influencer and media discovery, focus on ai-enhanced press-release distribution, focus on mobile and analytics-enhanced pr workflows, focus on social amplification of press releases, focus on social media pr, focus on public pr firms, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, continue to use b2b promotions, focus on healthcare end-users.
The global public relations market reached a value of nearly $100.06 billion in 2024, having grown at a compound annual growth rate (CAGR) of 4.94% since 2019. The market is expected to grow from $100.06 billion in 2024 to $132.51 billion in 2029 at a rate of 5.78%. The market is then expected to grow at a CAGR of 6.51% from 2029 and reach $181.68 billion in 2034.
Growth in the historic period resulted from the expansion of cross-cultural communication, rising consumer demand for transparency and authenticity, emergence of owned media and brand storytelling and surge in employee advocacy programs. Factors that negatively affected growth in the historic period were shortage of skilled public relations professionals and proliferation of false or misleading information.
Going forward, increasing corporate social responsibility (CSR) commitments, growth in environmental, social, and governance (ESG) reporting by large companies, growing prevalence and integration of influencer marketing and expansion of virtual and hybrid events will drive the growth. Factor that could hinder the growth of the public relations market in the future include difficulty in measuring PR campaign ROI, data privacy and compliance challenges and impact of trade war and tariff.
Asia-Pacific was the largest region in the public relations market, accounting for 31.76% or $31.77 billion of the total in 2024. It was followed by North America, Western Europe and then the other regions. Going forward, the fastest-growing regions in the public relations market will be Asia-Pacific and Middle East where growth will be at CAGRs of 8.14% and 7.82% respectively. These will be followed by Africa and Eastern Europe where the markets are expected to grow at CAGRs of 6.71% and 6.14% respectively.
The global public relations market is fairly fragmented, with a large number of small players operating in the market. The top ten competitors in the market made up to 15.34% of the total market in 2024. Omnicom Group Inc. was the largest competitor with a 1.68% share of the market, followed by WPP plc (Ogilvy, Burson) with 1.54%, FleishmanHillard with 1.40%, BlueFocus Intelligent Communications Group Co. Ltd. (Formerly BlueFocus Communication Group Co. Ltd.) with 1.24%, Publicis Groupe SA (MSL Group) with 1.21%, Interpublic Group (IPG) Inc. (Weber Shandwick, Golin) with 1.00%, Daniel J. Edelman (DJE) Holdings Inc. (Edelman) with 0.99%, Ketchum Inc. with 0.86%, Syneos Health Communications with 0.73% and Allison+Partners Inc. with 0.37%.
The public relations market is segmented by medium into events, social media, influencer marketing, company websites, TV, print and other mediums. The social media market was the largest segment of the public relations market segmented by medium, accounting for 29.86% or $29.87 billion of the total in 2024. Going forward, the social media segment is expected to be the fastest-growing segment in the public relations market segmented by medium, at a CAGR of 8.51% during 2024-2029.
The public relations market is segmented by type into private PR firms and public PR firms. The private PR firms market was the largest segment of the public relations market segmented by type, accounting for 67.44% or $67.48 billion of the total in 2024. Going forward, the public PR firms segment is expected to be the fastest-growing segment in the public relations market segmented by type, at a CAGR of 6.67% during 2024-2029.
The public relations market is segmented by end user into consumer goods and retail, BFSI (banking, financial services and insurance), government and public sector, telecom, IT (information technology), healthcare, media and entertainment and other end users. The consumer goods and retail market was the largest segment of the public relations market segmented by end user, accounting for 21.22% or $21.23 billion of the total in 2024. Going forward, the healthcare segment is expected to be the fastest-growing segment in the public relations market segmented by end user, at a CAGR of 7.32% during 2024-2029.
The top opportunities in the public relations markets segmented by medium will arise in the social media segment, which will gain $15.06 billion of global annual sales by 2029. The top opportunities in the public relations markets segmented by type will arise in the private PR firms segment, which will gain $20.04 billion of global annual sales by 2029. The top opportunities in the public relations markets segmented by end user will arise in the consumer goods and retail segment, which will gain $6.31 billion of global annual sales by 2029. The public relations market size will gain the most in the USA at $5.67 billion.
Market-trend-based strategies for the public relations market include focus on the development of AI-powered media intelligence platforms, focus on developing integrated AI-powered platforms designed to streamline communication workflows, focus on advancing the development of hybrid software platforms that combine AI-powered journalist discovery with influencer engagement capabilities, focus on deploying AI-powered distribution services that combine traditional press-release dissemination with advertising-driven headline views to maximize visibility and engagement, focus on focusing on upgrading their workflow platforms by introducing mobile-friendly interfaces, custom-branded analytics and enriched media outreach databases and focus on developing products that enable press-releases to be shared seamlessly across social platforms.
Player-adopted strategies in the public relations market include focus on expanding its business through new developments, focus on enhancing business capabilities through the launch of new products, and focus on enhancing business operations through strategic collaborations and partnerships.
To take advantage of the opportunities, the analyst recommends the public relations market companies to focus on ai-powered media intelligence, focus on ai-driven pr workflow platforms, focus on ai-integrated influencer and media discovery, focus on ai-enhanced press-release distribution, focus on mobile and analytics-enhanced pr workflows, focus on social amplification of press releases, focus on social media pr, focus on public pr firms, expand in emerging markets, continue to focus on developed markets, provide competitively priced offerings, continue to use b2b promotions, focus on healthcare end-users.
Table of Contents
1 Executive Summary
6 Market Characteristics
7 Major Market Trends
8 Global Public Relations Growth Analysis and Strategic Analysis Framework
9 Global Public Relations Market Segmentation
10 Public Relations Market, Regional and Country Analysis
11 Asia-Pacific Market
12 Western Europe Market
13 Eastern Europe Market
14 North America Market
15 South America Market
16 Middle East Market
17 Africa Market
18 Competitive Landscape and Company Profiles
19 Other Major and Innovative Companies
22 Key Mergers and Acquisitions
23 Recent Developments in Public Relations
24 Opportunities and Strategies
25 Public Relations Market, Conclusions and Recommendations
26 Appendix
Executive Summary
Public Relations Global Market Opportunities and Strategies to 2034 provides the strategists; marketers and senior management with the critical information they need to assess the global public relations market as it emerges from the COVID-19 shut down.Reasons to Purchase:
- Gain a truly global perspective with the most comprehensive report available on this market covering 15 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for public relations? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The public relations market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider public relations market; and compares it with other markets.
The report covers the following chapters:
- Introduction and Market Characteristics - Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by medium, by type and by end user.
- Key Trends - Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis and Strategic Analysis Framework - Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size and Growth - Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional and Country Analysis - Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation - Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by medium, by type and by end user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size and Growth - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape - Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major and Innovative Companies - Details on the company profiles of other major and innovative companies in the market.
- Competitive Benchmarking - Briefs on the financials comparison between major players in the market.
- Competitive Dashboard - Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions - Information on recent mergers and acquisitions in the market covered in the report.This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments - Information on recent developments in the market covered in the report.
- Market Opportunities and Strategies - Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations - This section includes recommendations for public relations providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
2) By Medium: Private PR Firms; Public PR Firms
3) By End User: Consumer Goods and Retail; BFSI (Banking, Financial Services and Insurance); Government and Public Sector; Telecom; IT (Information Technology); Healthcare; Media; Entertainment; Other End Users
Companies Mentioned: Omnicom Group Inc.; WPP plc (Ogilvy, Burson); FleishmanHillard; BlueFocus Intelligent Communications Group Co. Ltd. (Formerly BlueFocus Communication Group Co. Ltd.); Publicis Groupe SA (MSL Group)
Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; public relations indicators comparison.
Data Segmentation: Country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
The companies profiled in this Public Relations market report include:- Omnicom Group Inc.
- WPP plc (Ogilvy, Burson)
- FleishmanHillard
- BlueFocus Intelligent Communications Group Co. Ltd. (Formerly BlueFocus Communication Group Co. Ltd.)
- Publicis Groupe SA (MSL Group)
- Interpublic Group (IPG) Inc. (Weber Shandwick, Golin)
- Daniel J. Edelman (DJE) Holdings Inc. (Edelman)
- Ketchum Inc.
- Syneos Health Communications
- Allison+Partners Inc.
- Ruder Finn Asia
- Sun & Moon Inc.
- PR APAC (P.R.A. Corporation)
- Dentsu PR
- The Public Relations Network (PRN)
- Hahm Partners
- Proficient PR
- Incomm Global PR
- PR One
- Havas
- Eleven International
- Brunswick Group
- FTI Consulting
- MHP Group (SEC Newgate)
- Instinctif Partners
- Headland Consultancy
- SEC Newgate UK
- Finsbury Glover Hering (FGS Global)
- Kekst CNC
- Achtung!
- Serviceplan Public Relations
- Hering Schuppener (FGS Global)
- Image 7
- TBWA\Corporate
- Apollo Strategic Communications
- LLYC
- Barabino & Partners
- Mazzoni & Partners
- INC Italia (I&N Communications)
- AMI Communications
- Haven Communications
- Profile Group
- Ciszewski Public Relations
- Golin Romania
- The Practice
- Premium Communication
- Grayling
- Mikhailov & Partners
- AGT Communications Group
- INSAGO
- NATIONAL Public Relations
- Argyle
- Citizen Relations
- Narrative PR
- Proof Strategies
- Veritas Communications
- Padilla
- Mission North
- Golin
- Hill+Knowlton Strategies
- MWW Group
- Finn Partners
- JeffreyGroup
- Imaginatto PR
- In Press Porter Novelli
- APCO Worldwide
- Wallis Marketing Consultants
- Mikado Public Relations
- W7Worldwide
- Pragma
- Red Media Africa
- C&F Porter Novelli
- MediaCraft Associates
- Meropa Communications
- WE Communications
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 398 |
| Published | December 2025 |
| Forecast Period | 2024 - 2034 |
| Estimated Market Value ( USD | $ 100.06 Billion |
| Forecasted Market Value ( USD | $ 181.68 Billion |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
| No. of Companies Mentioned | 75 |
