Creator Customer Relationship Management (CRM) Global Market Report 2025

The creator customer relationship management (CRM) market size has grown exponentially in recent years. It will grow from $1.79 billion in 2024 to $2.15 billion in 2025 at a compound annual growth rate (CAGR) of 20.3%. The growth in the historic period can be attributed to the increasing adoption of digital marketing platforms, rising popularity of social media influencers, growing reliance on data-driven insights, increasing need for audience engagement management, and rising demand for personalized communication tools.

The creator customer relationship management (CRM) market size is expected to see rapid growth in the next few years. It will grow to $4.46 billion in 2029 at a compound annual growth rate (CAGR) of 20%. The growth in the forecast period can be attributed to the growing focus on creator brand management, increasing emphasis on omnichannel audience engagement, rising attention to data privacy and compliance, and growing popularity of subscription and membership models. Key trends in the forecast period include the development of cross-platform analytics dashboards, integration of influencer marketing tools, innovation in creator retention strategies, integration of multi-channel engagement systems, and the development of blockchain-based identity verification.

The proliferation of social media platforms is expected to drive the growth of the creator customer relationship management (CRM) market in the coming years. Social media platforms refer to digital applications or websites that allow users to create, share, and interact with content while connecting with others through social networking features. The rise in social media platforms is primarily due to increasing internet penetration, which has made digital connectivity more accessible and enabled greater online participation. Creator customer relationship management (CRM) supports social media platforms by strengthening creator partnerships through personalized engagement, performance tracking, and data-based collaboration to improve creator retention and platform growth. For example, in November 2024, according to the Office of Communications, a UK-based government-approved regulatory and competition authority, WhatsApp remained the leading messaging platform in the UK, reaching 87% of online adults in May. Additionally, 64% of UK online adults used WhatsApp daily during the same period, up from 58% in May 2023. Therefore, the proliferation of social media platforms is contributing to the growth of the creator customer relationship management (CRM) market.

Key companies operating in the creator customer relationship management (CRM) market are focusing on developing innovative solutions, such as integrated no-code and generative automation tools, to enhance workflow efficiency, personalization, and creator engagement. Integrated no-code and generative automation tools refer to systems that combine drag-and-drop, code-free design features with generative artificial intelligence capabilities to create, optimize, and manage workflows, content, and customer interactions automatically. For instance, in March 2024, Creatio Inc., a US-based software company, launched its LLM-powered Copilot for the CRM platform, known as Creatio Copilot, which integrates generative AI and no-code functionalities for improved automation and productivity. The platform introduces an AI-driven virtual assistant that works seamlessly within Creatio’s CRM, allowing users to automate workflows and complete tasks through natural language commands. It features a centralized Copilot Studio that enables both business and technical users to customize and deploy AI models at scale without coding. Supporting multiple large language models (LLMs), including OpenAI’s GPT-3.5, Creatio Copilot offers intelligent solutions for customer interaction analysis, email generation, sales forecasting, and process automation.

In January 2025, Modash OÜ, an Estonia-based technology company, acquired Promoty for an undisclosed amount. Through this acquisition, Modash aims to enhance and streamline its full-lifecycle influencer workflow, strengthen its relationship management (CRM) capabilities, and expand its presence across Europe. Promoty OÜ is an Estonia-based company that provides a creator customer relationship management (CRM) platform tailored for influencer relationship management.

Major players in the creator customer relationship management (CRM) market are Salesforce Inc., Zoho Corporation Pvt. Ltd., Copper CRM Inc., Monday.com Ltd., Freshworks Inc., Notion Labs Inc., Grin Technologies Inc., LeadSquared Inc., Mango Technologies Inc., ActiveCampaign LLC, Kajabi LLC, CreatorIQ Inc., Favikon SAS, ConvertKit LLC, Nimble Inc., Klear Ltd., Slice Group, Agile CRM Inc., Vtiger Systems India Pvt. Ltd., and Storyclash GmbH.

North America was the largest region in the creator customer relationship management (CRM) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator customer relationship management (CRM) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the creator customer relationship management (CRM) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator customer relationship management (CRM) market research report is one of a series of new reports that provides creator customer relationship management (CRM) market statistics, including creator customer relationship management (CRM) industry global market size, regional shares, competitors with a creator customer relationship management (CRM) market share, detailed creator customer relationship management (CRM) market segments, market trends and opportunities, and any further data you may need to thrive in the creator customer relationship management (CRM) industry. This creator customer relationship management (CRM) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Creator customer relationship management (CRM) refers to a system or platform developed to help content creators manage and strengthen relationships with their audience, brand partners, and collaborators. It enables creators to streamline communication, monitor engagement, and optimize collaborations to drive growth and monetization opportunities.

The key components of creator customer relationship management (CRM) are software and services. Software includes the primary functional modules and tools such as creator data management, campaign tracking, communication automation, analytics, and collaboration features that collectively help brands and agencies manage, nurture, and optimize relationships with content creators effectively. The solutions are deployed through cloud and on-premises modes and cater to organizations of various sizes, including small and medium enterprises (SMEs) and large enterprises. They support multiple applications such as influencer management, campaign management, analytics and reporting, content collaboration, and others. The end users of these solutions include brands, agencies, individual creators, and others.

The creator customer relationship management (CRM) market includes revenues earned by entities by providing services such as campaign management services, analytics and performance tracking, customer support and community management, talent discovery and onboarding, and payment and contract management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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