Creator Customer Relationship Management (CRM) Market Report 2026

The creator customer relationship management (crm) market size has grown exponentially in recent years. It will grow from $2.15 billion in 2025 to $2.59 billion in 2026 at a compound annual growth rate (CAGR) of 20.2%. The growth in the historic period can be attributed to growing creator economy, increasing social media adoption, rising influencer marketing campaigns, enhanced content creation tools, demand for personalized audience engagement.

The creator customer relationship management (crm) market size is expected to see rapid growth in the next few years. It will grow to $5.34 billion in 2030 at a compound annual growth rate (CAGR) of 19.9%. The growth in the forecast period can be attributed to expansion of creator-centric platforms, adoption of ai-driven analytics, rise of virtual and immersive content, growth in brand collaborations, integration with ecommerce and digital payment solutions. Major trends in the forecast period include creator engagement optimization, influencer partnership analytics, multi-platform content management, monetization & revenue tracking, audience retention & loyalty programs.

The proliferation of social media platforms is expected to drive the growth of the creator customer relationship management (CRM) market in the coming years. Social media platforms refer to digital applications or websites that allow users to create, share, and interact with content while connecting with others through social networking features. The rise in social media platforms is primarily due to increasing internet penetration, which has made digital connectivity more accessible and enabled greater online participation. Creator customer relationship management (CRM) supports social media platforms by strengthening creator partnerships through personalized engagement, performance tracking, and data-based collaboration to improve creator retention and platform growth. For example, in November 2024, according to the Office of Communications, a UK-based government-approved regulatory and competition authority, WhatsApp remained the leading messaging platform in the UK, reaching 87% of online adults in May. Additionally, 64% of UK online adults used WhatsApp daily during the same period, up from 58% in May 2023. Therefore, the proliferation of social media platforms is contributing to the growth of the creator customer relationship management (CRM) market.

Key companies operating in the creator customer relationship management (CRM) market are focusing on developing innovative solutions, such as integrated no-code and generative automation tools, to enhance workflow efficiency, personalization, and creator engagement. Integrated no-code and generative automation tools refer to systems that combine drag-and-drop, code-free design features with generative artificial intelligence capabilities to create, optimize, and manage workflows, content, and customer interactions automatically. For instance, in March 2024, Creatio Inc., a US-based software company, launched its LLM-powered Copilot for the CRM platform, known as Creatio Copilot, which integrates generative AI and no-code functionalities for improved automation and productivity. The platform introduces an AI-driven virtual assistant that works seamlessly within Creatio’s CRM, allowing users to automate workflows and complete tasks through natural language commands. It features a centralized Copilot Studio that enables both business and technical users to customize and deploy AI models at scale without coding. Supporting multiple large language models (LLMs), including OpenAI’s GPT-3.5, Creatio Copilot offers intelligent solutions for customer interaction analysis, email generation, sales forecasting, and process automation.

In January 2025, Modash OÜ, an Estonia-based technology company, acquired Promoty for an undisclosed amount. Through this acquisition, Modash aims to enhance and streamline its full-lifecycle influencer workflow, strengthen its relationship management (CRM) capabilities, and expand its presence across Europe. Promoty OÜ is an Estonia-based company that provides a creator customer relationship management (CRM) platform tailored for influencer relationship management.

Major companies operating in the creator customer relationship management (crm) market are Zoho Corporation Pvt. Ltd., Copper CRM Inc., Monday.com Ltd., Freshworks Inc., Notion Labs Inc., GRIN Technologies Inc., LeadSquared Inc., ActiveCampaign LLC, Kajabi LLC, CreatorIQ Inc., Favikon SAS, ConvertKit LLC, Nimble Inc., Klear Ltd., Agile CRM Inc., Vtiger Systems India Pvt. Ltd., Storyclash GmbH, HubSpot Inc., Close CRM Inc., Pipedrive Inc., Influencity Inc., Mavrck Inc.

North America was the largest region in the creator customer relationship management (CRM) market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the creator customer relationship management (crm) market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the creator customer relationship management (crm) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The creator customer relationship management (CRM) market includes revenues earned by entities by providing services such as campaign management services, analytics and performance tracking, customer support and community management, talent discovery and onboarding, and payment and contract management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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