Creator Economy Analytics Artificial Intelligence Global Market Report 2025

The creator economy analytics artificial intelligence market size has grown exponentially in recent years. It will grow from $3.24 billion in 2024 to $3.91 billion in 2025 at a compound annual growth rate (CAGR) of 20.7%. The growth in the historic period can be attributed to increasing adoption of social media platforms, growing influencer marketing expenditure, rising demand for content monetization tools, expansion of digital advertising budgets, and increasing need for audience engagement insights.

The creator economy analytics artificial intelligence market size is expected to see exponential growth in the next few years. It will grow to $8.2 billion in 2029 at a compound annual growth rate (CAGR) of 20.3%. The growth in the forecast period can be attributed to growing demand for artificial intelligence-powered analytics, rising investment in creator economy platforms, increasing adoption of predictive analytics tools, rising focus on data-driven decision-making among creators, and growing demand for personalized content. Key trends in the forecast period include technology-enhanced monetization models, development of data-driven influencer marketing models, integration of blockchain for creator transparency, and innovation in cross-platform data visualization.

The increasing number of content creators is expected to propel the growth of the creator economy analytics artificial intelligence market going forward. Content creators refer to individuals or organizations that produce and share digital material such as videos, blogs, podcasts, images, or social media posts to engage audiences across online platforms. The growing number of content creators is due to the expanding accessibility of digital platforms, which enable individuals to create, share, and monetize their content globally. Creator economy analytics artificial intelligence supports content creators by offering data-driven insights and automation tools that enhance content performance, audience engagement, and monetization strategies. For instance, according to MBO Partners Inc., a US-based business services and technology company, in 2023, the share of independent content creators increased to 35%, up from 27% in 2022. Therefore, the increasing number of content creators is driving the growth of the creator economy analytics artificial intelligence market.

Key companies operating in the creator economy analytics artificial intelligence market are focusing on developing innovative solutions, such as artificial intelligence-driven creator tools and integrated analytics platforms to enhance content performance, audience engagement, and creator revenue growth. Artificial intelligence-driven creator tools are digital applications that utilize AI technologies to assist content creators in automating tasks, generating insights, and improving the quality and impact of their content. For instance, in September 2025, Donatuz, an India-based technology company, launched an AI-led monetization platform specifically designed for digital creators. The platform consolidates multiple revenue channels such as subscriptions, tips, calls, auctions, and digital sales into a single application, enabling creators to monetize their work efficiently without relying on multiple tools. It features AI-powered analytics, personalized audience engagement recommendations, and an intuitive creator dashboard to optimize both content performance and earnings while ensuring full ownership of intellectual property. With instant payouts available in fiat and USDC, on-chain transparency for secure transactions, and integrated brand collaboration opportunities, the platform delivers a simplified, secure, and sustainable monetization experience.

In September 2025, Manifest Financial LLC, a US-based financial technology company, acquired Nucreator LLC for an undisclosed amount. Through this acquisition, Manifest Financial aims to empower creators with an all-in-one platform that simplifies brand partnership discovery, deal management, and financial services to help them grow and manage their businesses more effectively. Nucreator LLC is a US-based company that provides creator economy analytics powered by artificial intelligence, specializing in automating and optimizing brand partnerships for creators and agencies.

Major players in the creator economy analytics artificial intelligence market are Meltwater Holding ASA, Sprout Social Inc., Conviva Inc., CreatorIQ Inc., Favikon SAS, Traackr Inc., Upfluence Inc., Tubular Labs Inc., AspireIQ Inc., Mavrck Inc., Vidooly Media Tech Pvt. Ltd., Pulsar Platform Ltd., HypeAuditor Ltd., BuzzSumo Ltd., Influencity S.L., Analisa.io Pte. Ltd., Modash OÜ, NeoReach Inc., Storyclash GmbH, and Quintly GmbH.

North America was the largest region in the creator economy analytics artificial intelligence market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in creator economy analytics artificial intelligence report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the creator economy analytics artificial intelligence market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The creator economy analytics artificial intelligence market research report is one of a series of new reports that provides creator economy analytics artificial intelligence market statistics, including creator economy analytics artificial intelligence industry global market size, regional shares, competitors with a creator economy analytics artificial intelligence market share, detailed creator economy analytics artificial intelligence market segments, market trends and opportunities, and any further data you may need to thrive in the creator economy analytics artificial intelligence industry. This creator economy analytics artificial intelligence market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Creator economy analytics artificial intelligence refers to the application of AI technologies to evaluate, optimize, and enhance various aspects of the creator economy, including content creation, audience engagement, and monetization. It enables creators and platforms to derive data-driven insights that improve performance, forecast trends, and maximize revenue potential.

The main components of creator economy analytics artificial intelligence are software, services, and platforms. Software refers to AI-powered systems and tools that assess creator performance, audience behavior, and brand collaborations to optimize content strategies, measure effectiveness, and support informed decision-making in the creator economy. It is deployed through cloud and on-premises modes and supports both small and medium enterprises as well as large enterprises. These solutions are applied across various areas, including content monetization, audience analytics, brand collaboration, social media management, influencer marketing, and others. They serve a wide range of end users, including individual creators, agencies, brands, media companies, and others.

The creator economy analytics artificial intelligence market includes revenues earned by entities by providing services such as content performance analytics, predictive trend analysis, audience insights reporting, influencer performance tracking, and campaign performance evaluation. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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