Social-to-Earn Network Global Market Report 2025

The social-to-earn network market size has grown exponentially in recent years. It will grow from $2.3 billion in 2024 to $2.91 billion in 2025 at a compound annual growth rate (CAGR) of 26.4%. The growth in the historic period is linked to increasing mobile penetration, growing social media usage, rising influencer engagement, the expansion of digital payment infrastructure, and increasing adoption of blockchain technology.

The social-to-earn network market size is expected to see exponential growth in the next few years. It will grow to $7.35 billion in 2029 at a compound annual growth rate (CAGR) of 26.1%. The growth in the forecast period is expected to result from rising user demand for tokenized rewards, growing adoption of decentralized platforms, increasing integration of gamification, the expansion of social commerce, and greater enterprise participation. Major trends in the forecast period include technological advancements in blockchain, innovations in reward mechanisms, developments in decentralized social platforms, ongoing research and development in NFT integration, and advancements in mobile application technologies.

The growing trend of social monetization is expected to drive the expansion of the social-to-earn network market. Social monetization refers to generating revenue from digital and social platforms through methods such as advertising, premium subscriptions, token rewards, and creator-driven income streams. This trend is increasing as advertisers shift more of their budgets to social platforms, where targeted audience reach and measurable engagement provide higher returns compared to traditional channels. Social-to-earn networks support social monetization by enabling users to earn income through active participation, content creation, and engagement within decentralized platforms. These platforms utilize blockchain-based reward systems and tokenized incentives to transform social interactions into measurable economic value, allowing both creators and audiences to directly benefit from their online activity. For example, in April 2024, the Interactive Advertising Bureau (IAB), a US-based nonprofit organization that sets global standards for digital advertising, reported that the US digital advertising industry reached a record USD 225 billion in 2023, a 7.3% increase from the previous year. As a result, the rising social monetization is driving the growth of the social-to-earn network market.

Key companies in the social-to-earn network market are focusing on integrating advancements in token monetization, such as blockchain-based reward systems and decentralized payment systems. These technologies tokenize social interactions and automate reward distribution, enabling real-time reward validation, transparent transaction tracking, and seamless payout of digital incentives. For instance, in May 2025, Connect, a US-based blockchain-driven social innovation platform, in collaboration with WIN Blockchain, a Switzerland-based blockchain company, launched the world’s first Social Impact Platform with Learn2Earn integration. This blockchain- and AI-powered system gamifies education, rewarding users for completing learning modules and contributing to social good. The platform includes trackable on-chain participation events, verified digital rewards, and decentralized payout mechanisms. It improves reward transparency, participation incentives, and measurable community impact, with participants earning over $500,000 in rewards within the first 12 hours of launch, marking a significant achievement in purpose-driven Web4 innovation.

In February 2025, Thirdweb, a US-based provider of Web3 development tools and infrastructure, acquired Yup for an undisclosed amount. This acquisition allows Thirdweb to integrate Yup’s decentralized social graph, curation protocol, and on-chain identity assets, strengthening its social infrastructure and enhancing its creator monetization capabilities. This also improves the reach of Thirdweb's products for developers building social-to-earn applications. Yup, a US-based provider of a decentralized social-to-earn network, is known for its on-chain social identity protocol, cross-platform aggregation, and tokenized reward system, which reward users for content creation and curation.

Major players in the social-to-earn network market are SocialChain Inc., Chingari, Galxe Group Inc., UHive Limited, thirdweb (through Yup), Torum Technology Sdn. Bhd, Tron Inc., DeSo, Minds Inc., Cheelee, Audius, Phaver, Friend.tech, Lens Protocol, Meridian Labs Inc., Showtime Group, Sapein International Corporation N.V., Rally, BitClout, Only1 Tech Limited.

North America was the largest region in the social-to-earn network market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in social-to-earn network report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the social-to-earn network market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the media sector, particularly in content production, broadcasting, and digital distribution. Higher duties on imported audiovisual equipment, editing software, and broadcast technology have increased production and operational costs for media companies. Film and television studios face added expenses for sourcing foreign-made cameras, lighting systems, and post-production tools, while news and broadcasting agencies are contending with inflated costs for transmission equipment and satellite services. Moreover, retaliatory tariffs in international markets are restricting the export of U.S.-produced media content, limiting global revenue potential. In response, media organizations are turning to domestic suppliers, expanding digital platforms, and investing in AI-driven content creation to streamline operations and preserve competitiveness in a volatile global trade environment.

The social-to-earn network market research report is one of a series of new reports that provides social-to-earn network market statistics, including the social-to-earn network industry global market size, regional shares, competitors with the social-to-earn network market share, detailed social-to-earn network market segments, market trends, and opportunities, and any further data you may need to thrive in the social-to-earn network industry. This social-to-earn network market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

A social-to-earn network is a digital platform that enables users to earn rewards or cryptocurrency by participating in social activities such as posting, sharing, and interacting with content. It uses blockchain technology to track and distribute rewards in a transparent and secure manner. The network motivates user participation, encourages active community engagement, and creates value through ongoing social interactions.

The primary platform types of social-to-earn networks are decentralized platforms and centralized platforms. Decentralized platforms operate without a central authority, relying on blockchain or distributed networks that allow users to manage data, transactions, and community governance directly. The revenue models include token rewards, non-fungible token (NFT) rewards, ad-based models, subscription-based models, and others. The various applications include content creation, social gaming, community engagement, influencer marketing, and more, and they are used by different user groups such as individuals, enterprises, content creators, influencers, and others.

The social-to-earn network market consists of revenues earned by entities by providing services such as content moderation services, community management services, influencer onboarding services, digital wallet integration services, analytics and performance tracking services, and user verification services. The market value includes the value of related goods sold by the service provider or included within the service offering. The social-to-earn network market also includes sales of tokenized reward points, creator badges, virtual gift items, social engagement scorecards, user ranking dashboards, and decentralized identity profiles. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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