Stress Supplements Global Market Report 2025

The stress supplements market size has grown strongly in recent years. It will grow from $2.2 billion in 2024 to $2.41 billion in 2025 at a compound annual growth rate (CAGR) of 9.6%. Growth during the historic period can be attributed to increasing awareness of stress management, rising demand for natural supplements, growing consumer health consciousness, the expansion of retail distribution channels, and increasing disposable income.

The stress supplements market size is expected to see strong growth in the next few years. It will grow to $3.44 billion in 2029 at a compound annual growth rate (CAGR) of 9.3%. Growth in the forecast period can be attributed to the rising adoption of herbal and vitamin-based supplements, greater online retail penetration, increasing emphasis on mental wellness, the expansion of product formulations, and growing partnerships and collaborations. Key trends expected in the forecast period include advancements in supplement formulations, innovations in stress-relief products, developments in personalized nutrition, ongoing research and development in herbal extracts, and improvements in delivery mechanisms and bioavailability.

The increase in stress-related disorders is expected to propel the growth of the stress supplements market going forward. Stress-related disorders refer to psychological or physical conditions that arise from prolonged or excessive stress, affecting emotional well-being and bodily functions. These disorders are increasing due to growing work pressures and fast-paced modern lifestyles. Stress supplements are used in the management of stress-related disorders to help regulate cortisol levels, reduce anxiety, and promote mental relaxation. For instance, in May 2024, the American Psychiatric Association, a US-based professional organization of psychiatrists, reported that 43% of adults felt anxious, an increase from 37% in 2023 and 32% in 2022. Therefore, the rising prevalence of stress-related disorders is contributing to the growth of the stress supplements market.

Leading companies operating in the stress supplements market are focusing on developing innovative formulations using phosphatidylserine that regulate cortisol levels, enhance recovery, and promote mental well-being through natural and functional ingredients. Phosphatidylserine is a phospholipid that helps maintain healthy brain cells and reduces stress by regulating cortisol levels. For instance, in July 2025, KA-EX, a Switzerland-based food and beverage company, launched its fast-acting cortisol stress reducer beverage in the U.S., marking a major expansion in the stress supplements segment. KA-EX has gained popularity among consumers, including athletes and active individuals, for its ability to reduce cortisol levels by 36% within 48 hours, aiding stress reduction, improved sleep, and enhanced energy. Formulated with phosphatidylserine, amino acids, and anti-inflammatory ingredients, it supports mental well-being and stress management. The drink comes in a patented dual-compartment bottle that preserves ingredient stability until activation. KA-EX’s U.S. debut reinforces its positioning as a science-driven solution within the stress supplements market, catering to consumers seeking effective ways to manage stress and improve overall recovery.

In January 2025, Allergy Research Group (ARG), a US-based nutraceuticals and dietary supplements manufacturing company, acquired Metabolic Maintenance for an undisclosed amount. With this acquisition, ARG aims to expand its portfolio in the fast-growing mental well-being segment, particularly enhancing its offerings in stress and mood management categories. Metabolic Maintenance is a US-based company that specializes in providing products focused on nutritional support for metabolism, stress management, and mood balance.

Major companies operating in the stress supplements market are Bayer AG, Sanofi S.A., GlaxoSmithKline plc, Glanbia plc, Amway Corporation, Nature’s Bounty Inc., GNC Holdings LLC, Dabur India Limited, Alkermes plc, Patanjali Ayurveda, NOW Health Group Inc., The Himalaya Drug Company, Nutramax Laboratories Consumer Care Inc, Jarrow Formulas Inc., Nature’s Way Products LLC, Swanson Health Products Inc., BioGaia AB, Bluebonnet Nutrition Corporation, Allergy Research Group, KA-EX

North America was the largest region in the stress supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in stress supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the stress supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the pharmaceutical companies contend with tariffs on APIs, glass vials, and lab equipment inputs with few alternative sources. Generic drug makers, operating on razor-thin margins, are especially vulnerable, with some reducing production of low-profit medicines. Biotech firms face delays in clinical trials due to tariff-related shortages of specialized reagents. In response, the industry is expanding API production in India and Europe, increasing inventory stockpiles, and pushing for trade exemptions for essential medicines.

The stress supplements market research report is one of a series of new reports that provides stress supplements market statistics, including the stress supplements industry global market size, regional shares, competitors with the stress supplements market share, detailed stress supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the stress supplements industry. This stress supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Stress supplements are dietary products designed to help the body cope with and lessen the negative impacts of physical and emotional stress. They typically include a combination of vitamins, minerals, adaptogenic herbs, and other natural compounds that support the nervous system, regulate stress hormones, and encourage relaxation. By strengthening the body’s stress response, these supplements aim to enhance mood, concentration, and overall well-being.

The primary formulation types of stress supplements include tablets, capsules, powders, liquids, and chewables, with tablets offering a convenient and familiar method for consistent use. These supplements cover a range of types such as rhodiola rosea, melatonin, vitamin D, ashwagandha, L-theanine, B-complex vitamins, magnesium, and others, and serve purposes including stress reduction, sleep support, anxiety relief, mood enhancement, and improved cognitive function. They are distributed through channels such as online retailers, pharmacies, supermarkets and hypermarkets, and specialty stores, and are intended for use by both children and adults.

The stress supplements market consists of sales of vitamins, minerals, herbal extracts, amino acids, adaptogens, probiotics, and functional beverages. Values in this market are ‘factory gate’ values; that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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