Upcycled Vegetable Snacks Global Market Report 2025

The upcycled vegetable snacks market size has grown strongly in recent years. It will grow from $1.17 billion in 2024 to $1.27 billion in 2025 at a compound annual growth rate (CAGR) of 8%. The growth during the historic period can be attributed to the increasing consumer awareness of food waste and sustainability, the rising demand for healthier snack alternatives, the growing interest in upcycled and ethical brands among millennials and Gen Z, the surge in retailer and private-label adoption of sustainable products, and the expansion of supply of vegetable by-products from food processors and juice makers.

The upcycled vegetable snacks market size is expected to see strong growth in the next few years. It will grow to $1.71 billion in 2029 at a compound annual growth rate (CAGR) of 7.7%. The growth during the forecast period can be attributed to the increasing corporate sustainability targets and net-zero commitments, the rising policy support and incentives for waste reduction and circular economy, the growing investor interest in sustainable food startups, the surge in consumer willingness to pay for certified sustainable claims, and the expansion of distribution through mainstream retail and online channels. Key trends in the forecast period include technological advancements in processing methods, improvements in ingredient formulation to boost nutritional density and protein content, innovations in packaging to reduce carbon footprint and improve recyclability, developments in certification and verified upcycled content labeling, and innovations in scalable contract manufacturing.

The growing focus on reducing food waste is expected to drive the growth of the upcycled vegetable snacks market in the coming years. Food waste reduction refers to minimizing the amount of edible food discarded throughout the supply chain to conserve resources and lower environmental impact. Rising food costs and economic pressures are encouraging households and businesses to use resources more efficiently, increasing demand for upcycled food products. Upcycled vegetable snacks contribute to food waste reduction by transforming surplus, imperfect, or discarded vegetables into nutritious snacks, preventing edible items from being thrown away and turning potential waste into valuable products. For instance, in 2025, according to Wastemanaged, a UK-based company providing waste collection services, the UK government aims to reduce food waste by 20 percent by 2025, with the goal of achieving a 50 percent reduction by 2030. Therefore, the rising focus on food waste reduction is driving growth in the upcycled vegetable snacks market.

Key companies operating in the upcycled snacks market are focusing on developing innovative products such as plant-based complete protein snacks to enhance nutritional value, improve functionality, and meet growing consumer demand for sustainable and health-conscious options. For instance, in January 2025, B-Sides, a US-based snack company, launched plant-based crunch puffs made from upcycled oats, providing a sustainable, protein-rich, and flavorful snacking option. These allergen-friendly puffs contain 10 grams of complete plant-based protein per bag while reducing food waste by repurposing surplus oats. Such innovations demonstrate how upcycling and plant-based nutrition are shaping the sustainable snack market.

In June 2025, Co-Packer, an Australia-based manufacturing company, acquired Remix Snacks for an undisclosed amount. Through this acquisition, Co-Packer aims to leverage its manufacturing expertise to scale Remix Snacks’ nutritious, sustainable bean-based products and expand availability in major retail channels. Remix Snacks is a Canada-based snack company that produces upcycled vegetable snacks, supporting healthier, more sustainable snacking options.

Major players in the upcycled vegetable snacks market are Mondelez International Inc., Del Monte Pacific, Imperfect Foods, Dieffenbach’s Potato Chips Inc., Planetarians, THEO’s Plant-Based, Bake Me Healthy, Cascara Foods, Confetti Snacks, Growers Garden, Matriark Foods, Pulp Pantry, Remix Snacks, Shameless Pets, Spare Snacks, Spudsy, Bruized, Love Eat Inc., Nibs Etc. Ltd, Trashy Chips.

North America was the largest region in the upcycled vegetable snacks market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in upcycled vegetable snacks report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the upcycled vegetable snacks market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The accelerated imposition of U.S. tariffs and the emerging trade conflicts in spring 2025 are significantly influencing the food and beverage sector by raising the costs for imported ingredients including olive oil, cheese, and tropical fruits, forcing food brands to reformulate products or accept lower margins. Beverage makers face similar pressures, with aluminum can tariffs increasing packaging expenses. Retaliatory tariffs on U.S. agricultural exports (e.g., soybeans, pork) have also disrupted farm-to-processing supply chains. Companies are reformulating recipes, sourcing locally where possible, and hedging commodity purchases to manage volatility.

The upcycled vegetable snacks market research report is one of a series of new reports that provides upcycled vegetable snacks market statistics, including upcycled vegetable snacks industry global market size, regional shares, competitors with an upcycled vegetable snacks market share, detailed upcycled vegetable snacks market segments, market trends and opportunities, and any further data you may need to thrive in the upcycled vegetable snacks industry. This upcycled vegetable snacks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Upcycled vegetable snacks are sustainable food products created by transforming surplus, imperfect, or byproduct vegetables such as peels, stems, pulp, or misshapen produce into nutritious and appealing snack items. These snacks help reduce food waste by repurposing ingredients that would otherwise be discarded while maintaining high standards of safety, quality, and taste.

The key snack format types of upcycled vegetable snacks include chips and crisps, puffs and extruded snacks, crackers and crispy bites, bars containing vegetables, and baked snack mixes. Chips and crisps are made from thinly sliced or shaped vegetables that are baked or fried to achieve a crispy texture. Common vegetable sources such as carrots, leafy greens, legumes, and other surplus vegetables are processed using methods such as baking, air-drying or dehydrating, vacuum-frying, and extruding. Market positioning emphasizes clean label, low sodium, high fiber or high protein, gluten free, verified upcycled content, impact labeled products, and CO₂e avoided or food saved per pack and kilogram. Distribution channels include supermarkets and hypermarkets, online retail and subscription services, convenience stores, foodservice and vending, specialty stores, and private labels.

The upcycled vegetable snacks market consists of sales of vegetable chips, roasted or baked vegetable snacks, and vegetable crackers. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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