Fortified Biscuit Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031

The Global Fortified Biscuit Market is projected to experience robust growth, increasing from USD 3.93 Billion in 2025 to USD 5.95 Billion by 2031, achieving a CAGR of 7.16%. These products consist of baked snacks enriched with essential micronutrients like vitamins and minerals, or macronutrients such as protein and fiber, tailored to meet specific dietary requirements beyond simple energy provision. The primary factors driving this expansion include a global urgency to address malnutrition, rising consumer demand for convenient wellness-oriented nutrition, and government-led food mandates. Data from the Global Alliance for Improved Nutrition in 2024 emphasized the critical need for such interventions, revealing that one in two children and two in three women suffer from at least one micronutrient deficiency, highlighting the importance of biscuits as accessible vehicles for bridging dietary gaps.

However, the market faces significant hurdles regarding the technical complexity of maintaining sensory appeal while incorporating high levels of active ingredients. Manufacturers often struggle to mask the metallic or bitter aftertaste associated with certain fortifications without driving up production costs. These increased expenses subsequently lead to higher retail prices, which limits product accessibility in price-sensitive developing regions where the nutritional need is often most severe.

Market Drivers

The surge in health-conscious consumer behavior and preventive healthcare trends is reshaping the global fortified biscuit market, as individuals increasingly prioritize functional benefits over mere caloric intake. This shift is compelling manufacturers to reformulate recipes with high-value ingredients like protein, fiber, and vitamins to satisfy demographics seeking wellness through convenience, particularly via "better-for-you" snacks that support active lifestyles. According to Mondelēz International's "State of Snacking" report in March 2024, 70% of global consumers snack specifically to align with their fitness goals, validating the strategic pivot toward nutrient-dense product lines. To capitalize on this demand, major players are utilizing strong financial performance to fund innovation; for instance, The Economic Times reported in December 2024 that Parle Biscuits saw a twofold jump in net profit to ₹1,607 crore for the fiscal year 2024, demonstrating the sector's economic viability amidst evolving preferences.

Furthermore, the implementation of government-led food fortification mandates serves as a critical supply-side driver, institutionalizing the market by requiring the addition of essential micronutrients to wheat flour, a key ingredient in biscuit manufacturing. These regulatory frameworks aim to combat widespread malnutrition, particularly in developing regions where biscuits are an affordable staple carrier for iron and folic acid. By enforcing compliance at the milling stage or directly on finished goods, governments ensure a consistent baseline of fortified products, expanding market size independent of discretionary consumer choice. As noted by the Global Alliance for Improved Nutrition in October 2024, over 143 countries have mandated the fortification of at least one staple food, creating a standardized regulatory environment that supports steady global production volumes.

Market Challenges

The technical complexity involved in neutralizing the adverse sensory attributes of added micronutrients presents a formidable obstacle to the growth of the Global Fortified Biscuit Market. Fortification often introduces metallic or bitter aftertastes that require advanced processing techniques or costly masking agents to conceal. Implementing these measures inevitably inflates production expenses, compelling manufacturers to raise retail prices to maintain financial viability. Consequently, the final product becomes less attainable for the demographic segments that require it most, specifically in low-income regions where affordability is the primary purchasing determinant.

This direct correlation between formulation costs and shelf prices severely limits market penetration in developing economies. When fortified options are priced at a premium over standard biscuits, price-sensitive consumers frequently opt for the cheaper, non-fortified alternatives, thereby reducing overall sales volume for the category. According to FMI - The Food Industry Association, in 2024, nearly 70% of consumers were "very or extremely concerned" with retail food inflation, highlighting how sustained price sensitivity hampers the mass adoption of value-added products like fortified biscuits.

Market Trends

Brands are increasingly moving beyond wheat flour by formulating biscuits with nutrient-dense ancient grains like millet, quinoa, amaranth, and sorghum, which naturally enhance the fiber and micronutrient profile of the product. This shift is driven by the dual consumer demand for novelty and superior nutritional value, prompting manufacturers to re-engineer core product lines with indigenous grains that offer lower glycemic indices and higher satiety. Major regional players are successfully leveraging this reformulation strategy to premiumize their health-focused portfolios and sustain financial momentum despite inflationary pressures on traditional raw materials. For example, Britannia Industries reported a revenue of ₹17,295.92 Crores in its "Annual Report 2024-25" released in March 2025, attributing its resilient performance to disruptive innovations in health-oriented categories that cater to evolving regional taste preferences and wellness needs.

Innovation is also shifting towards savory fortified biscuits that incorporate freeze-dried vegetables and herbs, offering a low-sugar alternative to traditional sweet cookies. This expansion allows brands to capture the growing "snackification" of meals, where consumers seek convenient, nutrient-fortified options that deliver savory satisfaction without the metabolic drawbacks of high sugar content. By integrating ingredients such as spinach, beetroot, and savory herbs, manufacturers are creating a new consumption occasion that bridges the gap between conventional biscuits and functional meal replacements. This trend was underscored by Pladis Global in October 2025, when the company reported a record annual revenue of £3.23 billion, a growth driven significantly by its agility in launching on-trend innovations like the savory "Jacob's Bites" range.

Key Players Profiled in the Fortified Biscuit Market

• Britannia Industries Ltd.
• ITC Limited
• Mondelez International, Inc.
• Parle Products Pvt. Ltd.
• Kellogg Company
• Nestle S.A.
• Mars, Incorporated
• The Campbell Soup Company
• United Biscuits (UK) Limited
• Lotus Bakeries NV

Report Scope

In this report, the Global Fortified Biscuit Market has been segmented into the following categories:

Fortified Biscuit Market, by Ingredient Type:

• Wheat
• Oats
• Millets
• Corn
• Mixed Grain & Others

Fortified Biscuit Market, by Type:

• Plain Biscuits
• Cookies
• Sandwich Biscuits
• Crackers & Others

Fortified Biscuit Market, by Distribution Channel:

• Supermarket/Hypermarket
• Departmental/Retail Stores
• Internet/Online and Others

Fortified Biscuit Market, by Region:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Fortified Biscuit Market.

Available Customization

The analyst offers customization according to your specific needs. The following customization options are available for the report:

• Detailed analysis and profiling of additional market players (up to five).

This product will be delivered within 1-3 business days.