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Outdoor Advertising Market by Type, Service, End User: Global Opportunity Analysis and Industry Forecast, 2025-2034

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    Report

  • 278 Pages
  • August 2025
  • Region: Global
  • Allied Market Research
  • ID: 6218006
Description Jump to:
The outdoor advertising market was valued at $16.29 billion in 2024 and is estimated to reach $26.47 billion by 2034, exhibiting a CAGR of 5.0% from 2025 to 2034.

The outdoor advertising market encompasses the sector of the advertising industry that focuses on delivering promotional messages to consumers through various outdoor media formats. This includes billboards, transit advertising, street furniture displays, digital signage, and other outdoor advertising channels. The market involves the planning, placement, and execution of advertisements in strategic outdoor locations to reach a wide audience and create brand awareness. However, weather and vandalism present significant restraints for the outdoor advertising market by directly impacting the durability, cost-efficiency, and effectiveness of advertisements. Prolonged exposure to natural elements such as sunlight, wind rain, or snow can lead to fading, tearing, or complete damage of materials, thus necessitating frequent replacements and increasing maintenance costs for advertisers.

On the contrary, the integration of mobile and social media with outdoor advertising presents significant opportunities to enhance engagement, interactivity, and campaign effectiveness. By incorporating QR codes, NFC technology, geotargeting, and augmented reality (AR), outdoor ads can drive consumers directly to mobile experiences, bridging the gap between offline exposure and online interaction. Moreover, outdoor advertising has a longer exposure period, often remaining in place for weeks or months, ensuring sustained brand visibility without repeated investment. With the growing saturation and rising costs of digital and print advertising, brands are rediscovering the value of physical spaces that generate awareness in real-world contexts.

In addition, recent advancements and trends such as ecofriendly formats for advertising and AI driver personalization and real time creativity are shaping the outdoor advertising market. Solar-powered displays, energy-efficient LEDs, recyclable materials, and even green living walls are becoming key differentiators. These offer both environmental benefits and brand value, as consumers increasingly favor purpose-driven messaging.

AI is powering intelligent ad delivery - automating creative changes based on weather, traffic, time of day, or cultural events. Machine learning also enables predictive media planning, dynamic content generation, and real-time optimization of ad performance. By incorporating QR codes, NFC technology, geotargeting, and augmented reality (AR), outdoor ads can drive consumers directly to mobile experiences, bridging the gap between offline exposure and online interaction. This synergy enables real-time consumer engagement, data collection, and personalized content delivery, making outdoor advertising more measurable and impactful.

The outdoor advertising market is segmented on the basis of type, service, end user, and region. By type, the market is classified into traditional outdoor advertising and digital outdoor advertising. On the basis of service, it is fragmented into billboard advertising, transport advertising, street furniture advertising, place-based advertising, and others. Depending on the end user, it is segregated into executive BFSI, retail and consumer goods, healthcare, transportation and mobility, media and entertainment, hospitality, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.

The major players operating in the global outdoor advertising market are AdVision, Creative Outdoor, Primedia Outdoor, OUTFRONT Media Inc., Tyler Outdoor, Clear Channel Outdoor, LLC, Ocean Outdoor, Vector Media, oOhmedia Limited, Stroer CORE GmbH & Co. KG, and JCDecaux.

Additional benefits you will get with this purchase are:

  • Quarterly update with the purchase of an enterprise license.
  • 5 additional company profiles of your choice, pre- or post-purchase, as a free update.
  • Free version update with the purchase of an Enterprise User License.
  • 16 hours of analyst support.
  • 15% free customization (Equivalent to 3 working days of work, applicable once).
  • Free data pack (Excel) with the purchase of an Enterprise User License.
  • Free updated report if the report is 6-12 months old or older.
  • 24-hour priority response.
  • Free industry updates and white papers.

Further possible customization (additional cost and timeline):

  • End user preferences and pain points
  • Investment Opportunities
  • Product Benchmarking / Product specification and applications
  • Technology Trend Analysis
  • Pain Point Analysis
  • Strategic Recommendations
  • Additional company profiles with specific to client's interest
  • Additional country or region analysis - market size and forecast
  • Brands Share Analysis
  • Expanded list for Company Profiles
  • Key player details (including location, contact details, supplier/vendor network etc. in excel format)
  • SWOT Analysis

Key Market Segments

By Type

  • Traditional Outdoor Advertising
  • Digital Outdoor Advertising

By Service

  • Transport Advertising
  • Street Furniture Advertising
  • Placed Based Advertising
  • Others
  • Billboard Advertising

By End User

  • BFSI
  • Retail and Consumer Goods
  • Healthcare
  • Transportation and Mobility
  • Media and Entertainment
  • Hospitality
  • Others

By Region

  • North America
  • U.S.
  • Canada
  • Mexico
  • Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
  • Asia-Pacific
  • China
  • Japan
  • South Korea
  • India
  • Australia
  • Rest of Asia-Pacific
  • LAMEA
  • Brazil
  • Saudi Arabia
  • UAE
  • South Africa
  • Rest of LAMEA

Key Market Players

  • Ocean Outdoor
  • Vector Media
  • Tyler Outdoor
  • Clear Channel Outdoor, LLC
  • oOhmedia Limited
  • Creative Outdoor
  • Advision
  • Primedia Outdoor
  • JCDecaux
  • Stroer CORE GmbH & Co. KG
  • OUTFRONT Media Inc.

Table of Contents

CHAPTER 1: INTRODUCTION
1.1. Report description
1.2. Key market segments
1.3. Key benefits to the stakeholders
1.4. Research methodology
1.4.1. Primary research
1.4.2. Secondary research
1.4.3. Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1. CXO perspective
CHAPTER 3: MARKET OVERVIEW
3.1. Market definition and scope
3.2. Key findings
3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.3. Porter’s five forces analysis
3.3.1. Moderate bargaining power of suppliers
3.3.2. Moderate threat of new entrants
3.3.3. Low threat of substitutes
3.3.4. High intensity of rivalry
3.3.5. Moderate bargaining power of buyers
3.4. Market dynamics
3.4.1. Drivers
3.4.1.1. Urbanization and Infrastructure Development
3.4.1.2. High Reach and Visibility
3.4.1.3. Brand Reinforcement
3.4.2. Restraints
3.4.2.1. High Initial Investment for Digital Screens
3.4.2.2. Limited Content Flexibility
3.4.3. Opportunities
3.4.3.1. Growth in Smart Cities & Smart Transit Systems
3.4.3.2. Green & Sustainable Advertising
CHAPTER 4: OUTDOOR ADVERTISING MARKET, BY TYPE
4.1. Overview
4.1.1. Market size and forecast
4.2. Traditional Outdoor Advertising
4.2.1. Key market trends, growth factors and opportunities
4.2.2. Market size and forecast, by region
4.2.3. Market share analysis by country
4.3. Digital Outdoor Advertising
4.3.1. Key market trends, growth factors and opportunities
4.3.2. Market size and forecast, by region
4.3.3. Market share analysis by country
CHAPTER 5: OUTDOOR ADVERTISING MARKET, BY SERVICE
5.1. Overview
5.1.1. Market size and forecast
5.2. Billboard Advertising
5.2.1. Key market trends, growth factors and opportunities
5.2.2. Market size and forecast, by region
5.2.3. Market share analysis by country
5.3. Transport Advertising
5.3.1. Key market trends, growth factors and opportunities
5.3.2. Market size and forecast, by region
5.3.3. Market share analysis by country
5.4. Street Furniture Advertising
5.4.1. Key market trends, growth factors and opportunities
5.4.2. Market size and forecast, by region
5.4.3. Market share analysis by country
5.5. Placed Based Advertising
5.5.1. Key market trends, growth factors and opportunities
5.5.2. Market size and forecast, by region
5.5.3. Market share analysis by country
5.6. Others
5.6.1. Key market trends, growth factors and opportunities
5.6.2. Market size and forecast, by region
5.6.3. Market share analysis by country
CHAPTER 6: OUTDOOR ADVERTISING MARKET, BY END USER
6.1. Overview
6.1.1. Market size and forecast
6.2. BFSI
6.2.1. Key market trends, growth factors and opportunities
6.2.2. Market size and forecast, by region
6.2.3. Market share analysis by country
6.3. Retail and Consumer Goods
6.3.1. Key market trends, growth factors and opportunities
6.3.2. Market size and forecast, by region
6.3.3. Market share analysis by country
6.4. Healthcare
6.4.1. Key market trends, growth factors and opportunities
6.4.2. Market size and forecast, by region
6.4.3. Market share analysis by country
6.5. Transportation and Mobility
6.5.1. Key market trends, growth factors and opportunities
6.5.2. Market size and forecast, by region
6.5.3. Market share analysis by country
6.6. Media and Entertainment
6.6.1. Key market trends, growth factors and opportunities
6.6.2. Market size and forecast, by region
6.6.3. Market share analysis by country
6.7. Hospitality
6.7.1. Key market trends, growth factors and opportunities
6.7.2. Market size and forecast, by region
6.7.3. Market share analysis by country
6.8. Others
6.8.1. Key market trends, growth factors and opportunities
6.8.2. Market size and forecast, by region
6.8.3. Market share analysis by country
CHAPTER 7: OUTDOOR ADVERTISING MARKET, BY REGION
7.1. Overview
7.1.1. Market size and forecast By Region
7.2. North America
7.2.1. Key market trends, growth factors and opportunities
7.2.2. Market size and forecast, by Type
7.2.3. Market size and forecast, by Service
7.2.4. Market size and forecast, by End User
7.2.5. Market size and forecast, by country
7.2.5.1. U.S.
7.2.5.1.1. Market size and forecast, by Type
7.2.5.1.2. Market size and forecast, by Service
7.2.5.1.3. Market size and forecast, by End User
7.2.5.2. Canada
7.2.5.2.1. Market size and forecast, by Type
7.2.5.2.2. Market size and forecast, by Service
7.2.5.2.3. Market size and forecast, by End User
7.2.5.3. Mexico
7.2.5.3.1. Market size and forecast, by Type
7.2.5.3.2. Market size and forecast, by Service
7.2.5.3.3. Market size and forecast, by End User
7.3. Europe
7.3.1. Key market trends, growth factors and opportunities
7.3.2. Market size and forecast, by Type
7.3.3. Market size and forecast, by Service
7.3.4. Market size and forecast, by End User
7.3.5. Market size and forecast, by country
7.3.5.1. Germany
7.3.5.1.1. Market size and forecast, by Type
7.3.5.1.2. Market size and forecast, by Service
7.3.5.1.3. Market size and forecast, by End User
7.3.5.2. UK
7.3.5.2.1. Market size and forecast, by Type
7.3.5.2.2. Market size and forecast, by Service
7.3.5.2.3. Market size and forecast, by End User
7.3.5.3. France
7.3.5.3.1. Market size and forecast, by Type
7.3.5.3.2. Market size and forecast, by Service
7.3.5.3.3. Market size and forecast, by End User
7.3.5.4. Italy
7.3.5.4.1. Market size and forecast, by Type
7.3.5.4.2. Market size and forecast, by Service
7.3.5.4.3. Market size and forecast, by End User
7.3.5.5. Spain
7.3.5.5.1. Market size and forecast, by Type
7.3.5.5.2. Market size and forecast, by Service
7.3.5.5.3. Market size and forecast, by End User
7.3.5.6. Russia
7.3.5.6.1. Market size and forecast, by Type
7.3.5.6.2. Market size and forecast, by Service
7.3.5.6.3. Market size and forecast, by End User
7.3.5.7. Rest of Europe
7.3.5.7.1. Market size and forecast, by Type
7.3.5.7.2. Market size and forecast, by Service
7.3.5.7.3. Market size and forecast, by End User
7.4. Asia-Pacific
7.4.1. Key market trends, growth factors and opportunities
7.4.2. Market size and forecast, by Type
7.4.3. Market size and forecast, by Service
7.4.4. Market size and forecast, by End User
7.4.5. Market size and forecast, by country
7.4.5.1. China
7.4.5.1.1. Market size and forecast, by Type
7.4.5.1.2. Market size and forecast, by Service
7.4.5.1.3. Market size and forecast, by End User
7.4.5.2. Japan
7.4.5.2.1. Market size and forecast, by Type
7.4.5.2.2. Market size and forecast, by Service
7.4.5.2.3. Market size and forecast, by End User
7.4.5.3. South Korea
7.4.5.3.1. Market size and forecast, by Type
7.4.5.3.2. Market size and forecast, by Service
7.4.5.3.3. Market size and forecast, by End User
7.4.5.4. India
7.4.5.4.1. Market size and forecast, by Type
7.4.5.4.2. Market size and forecast, by Service
7.4.5.4.3. Market size and forecast, by End User
7.4.5.5. Australia
7.4.5.5.1. Market size and forecast, by Type
7.4.5.5.2. Market size and forecast, by Service
7.4.5.5.3. Market size and forecast, by End User
7.4.5.6. Rest of Asia-Pacific
7.4.5.6.1. Market size and forecast, by Type
7.4.5.6.2. Market size and forecast, by Service
7.4.5.6.3. Market size and forecast, by End User
7.5. LAMEA
7.5.1. Key market trends, growth factors and opportunities
7.5.2. Market size and forecast, by Type
7.5.3. Market size and forecast, by Service
7.5.4. Market size and forecast, by End User
7.5.5. Market size and forecast, by country
7.5.5.1. Brazil
7.5.5.1.1. Market size and forecast, by Type
7.5.5.1.2. Market size and forecast, by Service
7.5.5.1.3. Market size and forecast, by End User
7.5.5.2. Saudi Arabia
7.5.5.2.1. Market size and forecast, by Type
7.5.5.2.2. Market size and forecast, by Service
7.5.5.2.3. Market size and forecast, by End User
7.5.5.3. UAE
7.5.5.3.1. Market size and forecast, by Type
7.5.5.3.2. Market size and forecast, by Service
7.5.5.3.3. Market size and forecast, by End User
7.5.5.4. South Africa
7.5.5.4.1. Market size and forecast, by Type
7.5.5.4.2. Market size and forecast, by Service
7.5.5.4.3. Market size and forecast, by End User
7.5.5.5. Rest of LAMEA
7.5.5.5.1. Market size and forecast, by Type
7.5.5.5.2. Market size and forecast, by Service
7.5.5.5.3. Market size and forecast, by End User
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product mapping of top 10 player
8.4. Competitive dashboard
8.5. Competitive heatmap
8.6. Top player positioning, 2024
CHAPTER 9: COMPANY PROFILES
9.1. Creative Outdoor
9.1.1. Company overview
9.1.2. Key executives
9.1.3. Company snapshot
9.1.4. Operating business segments
9.1.5. Product portfolio
9.2. OUTFRONT Media Inc.
9.2.1. Company overview
9.2.2. Key executives
9.2.3. Company snapshot
9.2.4. Operating business segments
9.2.5. Product portfolio
9.2.6. Business performance
9.2.7. Key strategic moves and developments
9.3. Ocean Outdoor
9.3.1. Company overview
9.3.2. Key executives
9.3.3. Company snapshot
9.3.4. Operating business segments
9.3.5. Product portfolio
9.4. Vector Media
9.4.1. Company overview
9.4.2. Key executives
9.4.3. Company snapshot
9.4.4. Operating business segments
9.4.5. Product portfolio
9.5. Stroer CORE GmbH & Co. KG
9.5.1. Company overview
9.5.2. Key executives
9.5.3. Company snapshot
9.5.4. Operating business segments
9.5.5. Product portfolio
9.5.6. Business performance
9.6. Advision
9.6.1. Company overview
9.6.2. Key executives
9.6.3. Company snapshot
9.6.4. Operating business segments
9.6.5. Product portfolio
9.7. Primedia Outdoor
9.7.1. Company overview
9.7.2. Key executives
9.7.3. Company snapshot
9.7.4. Operating business segments
9.7.5. Product portfolio
9.8. Tyler Outdoor
9.8.1. Company overview
9.8.2. Key executives
9.8.3. Company snapshot
9.8.4. Operating business segments
9.8.5. Product portfolio
9.9. Clear Channel Outdoor, LLC
9.9.1. Company overview
9.9.2. Key executives
9.9.3. Company snapshot
9.9.4. Operating business segments
9.9.5. Product portfolio
9.9.6. Business performance
9.10. oOhmedia Limited
9.10.1. Company overview
9.10.2. Key executives
9.10.3. Company snapshot
9.10.4. Operating business segments
9.10.5. Product portfolio
9.10.6. Business performance
9.11. JCDecaux
9.11.1. Company overview
9.11.2. Key executives
9.11.3. Company snapshot
9.11.4. Operating business segments
9.11.5. Product portfolio
9.11.6. Business performance
9.11.7. Key strategic moves and developments
LIST OF TABLES
TABLE 1. GLOBAL OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 2. OUTDOOR ADVERTISING MARKET FOR TRADITIONAL OUTDOOR ADVERTISING, BY REGION, 2024-2034 ($MILLION)
TABLE 3. OUTDOOR ADVERTISING MARKET FOR DIGITAL OUTDOOR ADVERTISING, BY REGION, 2024-2034 ($MILLION)
TABLE 4. GLOBAL OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 5. OUTDOOR ADVERTISING MARKET FOR BILLBOARD ADVERTISING, BY REGION, 2024-2034 ($MILLION)
TABLE 6. OUTDOOR ADVERTISING MARKET FOR TRANSPORT ADVERTISING, BY REGION, 2024-2034 ($MILLION)
TABLE 7. OUTDOOR ADVERTISING MARKET FOR STREET FURNITURE ADVERTISING, BY REGION, 2024-2034 ($MILLION)
TABLE 8. OUTDOOR ADVERTISING MARKET FOR PLACED BASED ADVERTISING, BY REGION, 2024-2034 ($MILLION)
TABLE 9. OUTDOOR ADVERTISING MARKET FOR OTHERS, BY REGION, 2024-2034 ($MILLION)
TABLE 10. GLOBAL OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 11. OUTDOOR ADVERTISING MARKET FOR BFSI, BY REGION, 2024-2034 ($MILLION)
TABLE 12. OUTDOOR ADVERTISING MARKET FOR RETAIL AND CONSUMER GOODS, BY REGION, 2024-2034 ($MILLION)
TABLE 13. OUTDOOR ADVERTISING MARKET FOR HEALTHCARE, BY REGION, 2024-2034 ($MILLION)
TABLE 14. OUTDOOR ADVERTISING MARKET FOR TRANSPORTATION AND MOBILITY, BY REGION, 2024-2034 ($MILLION)
TABLE 15. OUTDOOR ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY REGION, 2024-2034 ($MILLION)
TABLE 16. OUTDOOR ADVERTISING MARKET FOR HOSPITALITY, BY REGION, 2024-2034 ($MILLION)
TABLE 17. OUTDOOR ADVERTISING MARKET FOR OTHERS, BY REGION, 2024-2034 ($MILLION)
TABLE 18. OUTDOOR ADVERTISING MARKET, BY REGION, 2024-2034 ($MILLION)
TABLE 19. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 20. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 21. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 22. NORTH AMERICA OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($MILLION)
TABLE 23. U.S. OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 24. U.S. OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 25. U.S. OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 26. CANADA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 27. CANADA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 28. CANADA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 29. MEXICO OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 30. MEXICO OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 31. MEXICO OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 32. EUROPE OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 33. EUROPE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 34. EUROPE OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 35. EUROPE OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($MILLION)
TABLE 36. GERMANY OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 37. GERMANY OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 38. GERMANY OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 39. UK OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 40. UK OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 41. UK OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 42. FRANCE OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 43. FRANCE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 44. FRANCE OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 45. ITALY OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 46. ITALY OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 47. ITALY OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 48. SPAIN OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 49. SPAIN OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 50. SPAIN OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 51. RUSSIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 52. RUSSIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 53. RUSSIA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 54. REST OF EUROPE OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 55. REST OF EUROPE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 56. REST OF EUROPE OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 57. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 58. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 59. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 60. ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($MILLION)
TABLE 61. CHINA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 62. CHINA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 63. CHINA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 64. JAPAN OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 65. JAPAN OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 66. JAPAN OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 67. SOUTH KOREA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 68. SOUTH KOREA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 69. SOUTH KOREA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 70. INDIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 71. INDIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 72. INDIA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 73. AUSTRALIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 74. AUSTRALIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 75. AUSTRALIA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 76. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 77. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 78. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 79. LAMEA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 80. LAMEA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 81. LAMEA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 82. LAMEA OUTDOOR ADVERTISING MARKET, BY COUNTRY, 2024-2034 ($MILLION)
TABLE 83. BRAZIL OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 84. BRAZIL OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 85. BRAZIL OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 86. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 87. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 88. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 89. UAE OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 90. UAE OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 91. UAE OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 92. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 93. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 94. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 95. REST OF LAMEA OUTDOOR ADVERTISING MARKET, BY TYPE, 2024-2034 ($MILLION)
TABLE 96. REST OF LAMEA OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024-2034 ($MILLION)
TABLE 97. REST OF LAMEA OUTDOOR ADVERTISING MARKET, BY END USER, 2024-2034 ($MILLION)
TABLE 98. CREATIVE OUTDOOR: KEY EXECUTIVES
TABLE 99. CREATIVE OUTDOOR: COMPANY SNAPSHOT
TABLE 100. CREATIVE OUTDOOR: SERVICE SEGMENTS
TABLE 101. CREATIVE OUTDOOR: PRODUCT PORTFOLIO
TABLE 102. OUTFRONT MEDIA INC.: KEY EXECUTIVES
TABLE 103. OUTFRONT MEDIA INC.: COMPANY SNAPSHOT
TABLE 104. OUTFRONT MEDIA INC.: SERVICE SEGMENTS
TABLE 105. OUTFRONT MEDIA INC.: PRODUCT PORTFOLIO
TABLE 106. OUTFRONT MEDIA INC.: KEY STRATERGIES
TABLE 107. OCEAN OUTDOOR: KEY EXECUTIVES
TABLE 108. OCEAN OUTDOOR: COMPANY SNAPSHOT
TABLE 109. OCEAN OUTDOOR: SERVICE SEGMENTS
TABLE 110. OCEAN OUTDOOR: PRODUCT PORTFOLIO
TABLE 111. VECTOR MEDIA: KEY EXECUTIVES
TABLE 112. VECTOR MEDIA: COMPANY SNAPSHOT
TABLE 113. VECTOR MEDIA: SERVICE SEGMENTS
TABLE 114. VECTOR MEDIA: PRODUCT PORTFOLIO
TABLE 115. STROER CORE GMBH & CO. KG: KEY EXECUTIVES
TABLE 116. STROER CORE GMBH & CO. KG: COMPANY SNAPSHOT
TABLE 117. STROER CORE GMBH & CO. KG: SERVICE SEGMENTS
TABLE 118. STROER CORE GMBH & CO. KG: PRODUCT PORTFOLIO
TABLE 119. ADVISION: KEY EXECUTIVES
TABLE 120. ADVISION: COMPANY SNAPSHOT
TABLE 121. ADVISION: SERVICE SEGMENTS
TABLE 122. ADVISION: PRODUCT PORTFOLIO
TABLE 123. PRIMEDIA OUTDOOR: KEY EXECUTIVES
TABLE 124. PRIMEDIA OUTDOOR: COMPANY SNAPSHOT
TABLE 125. PRIMEDIA OUTDOOR: SERVICE SEGMENTS
TABLE 126. PRIMEDIA OUTDOOR: PRODUCT PORTFOLIO
TABLE 127. TYLER OUTDOOR: KEY EXECUTIVES
TABLE 128. TYLER OUTDOOR: COMPANY SNAPSHOT
TABLE 129. TYLER OUTDOOR: SERVICE SEGMENTS
TABLE 130. TYLER OUTDOOR: PRODUCT PORTFOLIO
TABLE 131. CLEAR CHANNEL OUTDOOR, LLC: KEY EXECUTIVES
TABLE 132. CLEAR CHANNEL OUTDOOR, LLC: COMPANY SNAPSHOT
TABLE 133. CLEAR CHANNEL OUTDOOR, LLC: SERVICE SEGMENTS
TABLE 134. CLEAR CHANNEL OUTDOOR, LLC: PRODUCT PORTFOLIO
TABLE 135. OOHMEDIA LIMITED: KEY EXECUTIVES
TABLE 136. OOHMEDIA LIMITED: COMPANY SNAPSHOT
TABLE 137. OOHMEDIA LIMITED: SERVICE SEGMENTS
TABLE 138. OOHMEDIA LIMITED: PRODUCT PORTFOLIO
TABLE 139. JCDECAUX: KEY EXECUTIVES
TABLE 140. JCDECAUX: COMPANY SNAPSHOT
TABLE 141. JCDECAUX: SERVICE SEGMENTS
TABLE 142. JCDECAUX: PRODUCT PORTFOLIO
TABLE 143. JCDECAUX: KEY STRATERGIES
LIST OF FIGURES
FIGURE 1. OUTDOOR ADVERTISING MARKET, 2024-2034
FIGURE 2. SEGMENTATION OF OUTDOOR ADVERTISING MARKET,2024-2034
FIGURE 3. TOP IMPACTING FACTORS IN OUTDOOR ADVERTISING MARKET (2024 TO 2034)
FIGURE 4. TOP INVESTMENT POCKETS IN OUTDOOR ADVERTISING MARKET (2025-2034)
FIGURE 5. MODERATE BARGAINING POWER OF SUPPLIERS
FIGURE 6. MODERATE THREAT OF NEW ENTRANTS
FIGURE 7. LOW THREAT OF SUBSTITUTES
FIGURE 8. HIGH INTENSITY OF RIVALRY
FIGURE 9. MODERATE BARGAINING POWER OF BUYERS
FIGURE 10. GLOBAL OUTDOOR ADVERTISING MARKET:DRIVERS, RESTRAINTS AND OPPORTUNITIES
FIGURE 11. OUTDOOR ADVERTISING MARKET, BY TYPE, 2024 AND 2034(%)
FIGURE 12. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR TRADITIONAL OUTDOOR ADVERTISING, BY COUNTRY 2024 AND 2034(%)
FIGURE 13. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR DIGITAL OUTDOOR ADVERTISING, BY COUNTRY 2024 AND 2034(%)
FIGURE 14. OUTDOOR ADVERTISING MARKET, BY SERVICE, 2024 AND 2034(%)
FIGURE 15. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR BILLBOARD ADVERTISING, BY COUNTRY 2024 AND 2034(%)
FIGURE 16. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR TRANSPORT ADVERTISING, BY COUNTRY 2024 AND 2034(%)
FIGURE 17. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR STREET FURNITURE ADVERTISING, BY COUNTRY 2024 AND 2034(%)
FIGURE 18. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR PLACED BASED ADVERTISING, BY COUNTRY 2024 AND 2034(%)
FIGURE 19. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR OTHERS, BY COUNTRY 2024 AND 2034(%)
FIGURE 20. OUTDOOR ADVERTISING MARKET, BY END USER, 2024 AND 2034(%)
FIGURE 21. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR BFSI, BY COUNTRY 2024 AND 2034(%)
FIGURE 22. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR RETAIL AND CONSUMER GOODS, BY COUNTRY 2024 AND 2034(%)
FIGURE 23. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR HEALTHCARE, BY COUNTRY 2024 AND 2034(%)
FIGURE 24. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR TRANSPORTATION AND MOBILITY, BY COUNTRY 2024 AND 2034(%)
FIGURE 25. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR MEDIA AND ENTERTAINMENT, BY COUNTRY 2024 AND 2034(%)
FIGURE 26. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR HOSPITALITY, BY COUNTRY 2024 AND 2034(%)
FIGURE 27. COMPARATIVE SHARE ANALYSIS OF OUTDOOR ADVERTISING MARKET FOR OTHERS, BY COUNTRY 2024 AND 2034(%)
FIGURE 28. OUTDOOR ADVERTISING MARKET BY REGION, 2024 AND 2034(%)
FIGURE 29. U.S. OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 30. CANADA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 31. MEXICO OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 32. GERMANY OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 33. UK OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 34. FRANCE OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 35. ITALY OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 36. SPAIN OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 37. RUSSIA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 38. REST OF EUROPE OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 39. CHINA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 40. JAPAN OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 41. SOUTH KOREA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 42. INDIA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 43. AUSTRALIA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 44. REST OF ASIA-PACIFIC OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 45. BRAZIL OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 46. SAUDI ARABIA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 47. UAE OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 48. SOUTH AFRICA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 49. REST OF LAMEA OUTDOOR ADVERTISING MARKET, 2024-2034 ($MILLION)
FIGURE 50. TOP WINNING STRATEGIES, BY YEAR (2021-2023)
FIGURE 51. TOP WINNING STRATEGIES, BY DEVELOPMENT (2021-2023)
FIGURE 52. TOP WINNING STRATEGIES, BY COMPANY (2021-2023)
FIGURE 53. PRODUCT MAPPING OF TOP 10 PLAYERS
FIGURE 54. COMPETITIVE DASHBOARD
FIGURE 55. COMPETITIVE HEATMAP: OUTDOOR ADVERTISING MARKET
FIGURE 56. TOP PLAYER POSITIONING, 2024
FIGURE 57. OUTFRONT MEDIA INC.: NET REVENUE, 2022-2024 ($MILLION)
FIGURE 58. STROER CORE GMBH & CO. KG: NET REVENUE, 2022-2024 ($MILLION)
FIGURE 59. STROER CORE GMBH & CO. KG: REVENUE SHARE BY SEGMENT, 2024 (%)
FIGURE 60. CLEAR CHANNEL OUTDOOR, LLC: NET REVENUE, 2022-2024 ($MILLION)
FIGURE 61. CLEAR CHANNEL OUTDOOR, LLC: REVENUE SHARE BY SEGMENT, 2024 (%)
FIGURE 62. CLEAR CHANNEL OUTDOOR, LLC: REVENUE SHARE BY SEGMENT, 2024 (%)
FIGURE 63. OOHMEDIA LIMITED: NET REVENUE, 2022-2024 ($MILLION)
FIGURE 64. JCDECAUX: NET REVENUE, 2022-2024 ($MILLION)
FIGURE 65. JCDECAUX: REVENUE SHARE BY SEGMENT, 2024 (%)
FIGURE 66. JCDECAUX: REVENUE SHARE BY REGION, 2024 (%)

Companies Mentioned

  • Ocean Outdoor
  • Vector Media
  • Tyler Outdoor
  • Clear Channel Outdoor, LLC
  • oOhmedia Limited
  • Creative Outdoor
  • Advision
  • Primedia Outdoor
  • JCDecaux
  • Stroer CORE GmbH & Co. KG
  • OUTFRONT Media Inc.

Methodology

The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.

They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.

They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic news articles and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast

Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.

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