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The digital ooh market is forecasted to grow by USD 34.40 billion during 2024-2029, accelerating at a CAGR of 13.5% during the forecast period. The report on the digital ooh market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by decreasing adoption of print advertising, benefits of ooh advertisements over traditional advertisements, and increasing adoption of interactive ooh advertising.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.
The digital ooh market is segmented as below:
By Type
- In-store advertising
- Outdoor advertising
By Product
- Billboards
- Shelter
- Transit
- Street furniture
By Application
- Retail
- Recreation
- Banking
- Transportation
- Others
By Geographical Landscape
- APAC
- North America
- Europe
- Middle East and Africa
- South America
The report on the digital ooh market covers the following areas:
- Digital OOH Market sizing
- Digital OOH Market forecast
- Digital OOH Market industry analysis
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.
Table of Contents
1 Executive Summary
2 Market Analysis
3 Market Landscape
4 Market Sizing
5 Historic Market Size
6 Qualitative Analysis
7 Five Forces Analysis
8 Market Segmentation by Type
9 Market Segmentation by Product
10 Market Segmentation by Application
11 Customer Landscape
12 Geographic Landscape
13 Drivers, Challenges, and Opportunity/Restraints
14 Competitive Landscape
15 Competitive Analysis
16 Appendix
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global digital ooh market: Adonmo Pvt Ltd., Advision Media, AllOver Media LLC, Blue Outdoor, Broadsign, Capitol Outdoor LLC., Captivate LLC, Clear Channel Outdoor Holdings Inc., Euro Media Group, Excellent Global Endeavors LLP, Focus Media UK Ltd., JCDecaux SE, Lamar Advertising Co., Lightbox OOH Video Network, OUTFRONT Media Inc., Perion Network Ltd., Primedia Proprietary Ltd., Stroer SE and Co. KGaA, and Vistar Media Inc..Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is use of ai in ooh advertising."
According to the report, one of the major drivers for this market is the decreasing adoption of print advertising.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adonmo Pvt Ltd.
- Advision Media
- AllOver Media LLC
- Blue Outdoor
- Broadsign
- Capitol Outdoor LLC.
- Captivate LLC
- Clear Channel Outdoor Holdings Inc.
- Euro Media Group
- Excellent Global Endeavors LLP
- Focus Media UK Ltd.
- JCDecaux SE
- Lamar Advertising Co.
- Lightbox OOH Video Network
- OUTFRONT Media Inc.
- Perion Network Ltd.
- Primedia Proprietary Ltd.
- Stroer SE and Co. KGaA
- Vistar Media Inc.
