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Italy Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update- Product Image
Italy Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update- Product Image
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Italy Gift Card Business and Investment Opportunities Databook - 90+ KPIs on Gift Card Market Size, Retail & Corporate Spend, Competitive Landscape, and Consumer Demographics - Q1 2026 Update

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    Report

  • 320 Pages
  • January 2026
  • Region: Italy
  • PayNXT360
  • ID: 6219794
Description Jump to:
The Gift Card market in Italy is expected to grow by 6% on annual basis to reach US$8.80 billion in 2026.

The gift card market in the country has experienced robust growth during 2021-2025, achieving a CAGR of 6.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 5.7% from 2026-2030. By the end of 2030, the Gift Card sector is projected to expand from its 2025 value of USD 8.30 billion to approximately USD 10.98 billion.

1. Gift cards are shifting from physical vouchers to account-linked digital stored value

  • Gift cards in Italy are increasingly issued and redeemed as balances tied to customer accounts rather than as paper vouchers or one-time e-codes. Platforms such as Amazon Italia treat gift cards as reusable account credit, allowing partial redemption, balance carry-forward, and repeat use across transactions. Large grocery and mass-retail players such as Esselunga are also expanding digital gift card issuance through online accounts and apps.
  • Italian retail is becoming more account-based, with higher adoption of digital receipts, loyalty programs, and app-led shopping. From an operational perspective, account-linked balances reduce disputes over lost vouchers, improve traceability, and simplify customer service compared with anonymous paper or code-based instruments.
  • Digital, account-linked gift cards are expected to become the default format for large retailers and platforms. Physical vouchers will persist mainly for in-store gifting and tourism-driven use cases but will decline in strategic relevance.

2. Gift cards are being embedded into everyday payment and wallet ecosystems

  • Gift cards are increasingly distributed and redeemed inside payment apps and wallets rather than sold as standalone products. Poste Italiane integrates prepaid and gift-like stored value into PostePay accounts, while fintech wallets such as Satispay enable branded gift balances within peer-to-peer and merchant payment flows.
  • Italy’s rapid growth in mobile and account-based payments has normalised the use of stored-value wallets. Payment platforms view gift cards as a way to increase balance retention and transaction frequency, while merchants benefit from a tighter linkage between gifting, payment, and loyalty.
  • Wallet-native gift cards are likely to expand beyond niche use into mainstream retail categories. Standalone gift card purchases will increasingly be replaced by in-app issuance and redemption.

3. Corporate and employee gifting is becoming a structured use case

  • Italian employers are using gift cards as structured tools for employee rewards, incentives, and welfare benefits rather than ad-hoc bonuses. Providers such as Edenred Italia position gift cards within regulated fringe-benefit frameworks, offering controlled spend and traceability.
  • Employers seek alternatives to cash that align with tax and labour rules while offering employees flexibility. Digital gift cards provide auditability, controlled usage, and easier administration for HR departments.
  • Corporate and employee gifting is expected to remain one of the most stable demand drivers for gift cards, as further digitisation and platform integration drive growth.

4. Gift cards are being repositioned as spend-control instruments rather than seasonal gifts

  • Gift cards in Italy are increasingly used for controlled consumer spend, promotions, and refunds, functioning more like prepaid accounts than celebratory gifts. Retailers use gift balances for returns, marketing credits, and targeted incentives.
  • Retailers prefer closed-loop value that keeps spend within their ecosystem while offering consumers flexibility. Digital issuance enables real-time controls, expiry management, and targeted distribution.
  • This functional use of gift cards is expected to intensify, blurring the line between gift cards, store credit, and prepaid balances.

Competitive Landscape

  • Over the next 2-4 years, competition is expected to intensify around platform control and ecosystem depth, not new standalone entrants. Wallets, retailers, and benefit providers with embedded user bases will continue to consolidate share organically. Smaller, single-purpose gift card issuers are likely to lose relevance unless integrated into broader payment or HR ecosystems.

Current State of the Market

  • The Italian gift card market is moderately competitive and fragmented, with activity spread across large retailers, payment-linked platforms, and corporate benefit specialists.
  • Competition is less about price and more about distribution reach, integration with payments or loyalty accounts, and compliance with Italian tax and labour frameworks.
  • Digital issuance has become the default battleground, particularly where gift cards function as stored value inside retailer accounts or wallets rather than as standalone products.

Key Players and New Entrants

  • Large platforms such as Amazon Italia dominate consumer-facing digital gift cards by treating them as persistent account credit rather than disposable vouchers. Grocery and mass retail groups, including Esselunga and Coop Italia, play a key role through closed-loop gift cards integrated with loyalty and online shopping.
  • In corporate and employee gifting, providers such as Edenred Italia and Pluxee Italia are central, leveraging regulatory familiarity and employer relationships. Wallet-based players such as Satispay represent a new source of competitive pressure by embedding gift balances directly into everyday payment flows.

Recent Launches, Mergers, and Acquisitions

  • Competitive change in Italy has been driven primarily by product extensions and partnerships, not large-scale M&A.
  • Recent activity has focused on expanding digital gift card capabilities within existing apps, wallets, and benefit platforms rather than acquiring standalone gift card companies.
  • Cross-border European benefit providers have increased focus on Italy through localisation rather than acquisitions.
This report provides a detailed data-centric analysis of the Gift Card industry in Italy, covering growth opportunities and potential constraints across multiple retail sectors. With more than 90+ KPIs, this report delivers a comprehensive view of gift card market dynamics, including market size and outlook, spend patterns, digital adoption, and competitive market share insights.

It breaks down market opportunities across gift card formats and usage dimensions, including functional attributes (open loop and closed loop), retail and corporate segments, distribution channels (online and offline), and delivery models. In addition, it provides clear insights into consumer and corporate purchasing behaviour, gifting occasions, and retail sector spending patterns. KPIs measured in both value and volume terms enable a deep understanding of gift card adoption, usage intensity, and end-market dynamics.

The research methodology follows established industry best practices. Its independent analysis is supported by a proprietary analytics framework, delivering a detailed view of emerging business and investment opportunities within the gift card market.

Report Scope

This report provides in-depth, data-centric analysis of the Gift Card industry in Italy through 118 tables and 288 charts. Below is a summary of key market segments.

Italy Total Gift Spend Overview and Forecast

  • Total Gift Spend by Value - Market Size and Forecast
  • Total Gift Spend by Volume - Trend Analysis
  • Gift Spend Market Share by Consumer Segment
  • Gift Spend Analysis by Product Category
  • Gift Spend Analysis by Retail Sector

Italy Retail Consumer Gift Spend Analysis

  • Retail Consumer Gift Spend - Market Size and Forecast
  • Retail Consumer Gift Spend by Volume
  • Retail Consumer Gift Spend by Product Category
  • Retail Consumer Gift Spend by Retail Sector

Italy Corporate Consumer Gift Spend Analysis

  • Corporate Consumer Gift Spend - Market Size and Forecast
  • Corporate Consumer Gift Spend by Volume
  • Corporate Consumer Gift Spend by Product Category
  • Corporate Consumer Gift Spend by Retail Sector

Italy Gift Card Market Size and Structure

  • Gift Card Spend - Market Size and Forecast
  • Gift Card Spend by Transaction Value and Volume
  • Average Value per Gift Card and Unused Value Analysis
  • Gift Card Spend Market Share by Consumer Segment
  • Gift Card Spend Market Share by Functional Attribute

Italy Digital Gift Card Market Analysis

  • Digital Gift Card Market Size and Forecast
  • Digital Gift Card Penetration by Occasion
  • Retail Consumer Digital Gift Card Spend
  • Corporate Consumer Digital Gift Card Spend
  • Digital Gift Card Spend by Enterprise Size

Italy Gift Card Spend by Demographics and Purchase Behaviour

  • Gift Card Spend Share by Payment Method
  • Gift Card Spend Share by Age, Income, and Gender
  • Digital Gift Card Spend Share by Demographics
  • Gift Card Consumer Purchase Behaviour
  • Corporate Gift Card Spend by Company Type

Italy Retail Consumer Gift Card Analysis

  • Retail Consumer Gift Card Spend - Market Size and Forecast
  • Retail Consumer Gift Card Spend by Occasion
  • Retail Consumer Gift Card Spend by Functional Attribute
  • Retail Consumer Digital Gift Card Spend

Italy Corporate Consumer Gift Card Analysis

  • Corporate Consumer Gift Card Spend - Market Size and Forecast
  • Corporate Consumer Gift Card Spend by Occasion
  • Corporate Consumer Gift Card Spend by Functional Attribute
  • Corporate Consumer Digital Gift Card Spend

Italy Gift Card Spend by Functional Attribute

  • Open Loop vs. Closed Loop Gift Card Spend
  • Open Loop Gift Card Spend - Market Size and Forecast
  • Closed Loop Gift Card Spend - Market Size and Forecast
  • Average Gift Card Value by Functional Attribute

Italy Gift Card Spend by Occasion

  • Festivals and Special Celebration Days
  • Milestone Celebrations
  • Self-Use
  • Other Occasions

Italy Corporate Gift Card Spend by Company Size

  • Gift Card Spend by Large Enterprises
  • Gift Card Spend by Mid-Tier Enterprises
  • Gift Card Spend by Small-Scale Enterprises

Italy Gift Card Spend by Distribution Channel

  • Online vs. Offline Distribution
  • Retail vs. Corporate Closed Loop Distribution
  • First-Party vs. Third-Party Online Distribution

Italy Gift Card Spend by Retail Sector

  • Gift Card Spend by Retail Sector - Market Size and Forecast
  • Gift Card Spend Market Share by Retail Sector
  • Sales Uplift Impact by Retail Sector

Italy Competitive and Format-Level Analysis

  • Closed Loop Gift Card Market Share by Key Retailers
  • Gift Card Market Share by Redemption Rate
  • Single-Brand vs. Multi-Brand Gift Card Preference
  • Digital Gift Card Delivery Channel Share by Age Group

Reasons to Buy

  • Strategic and Innovation Insights: Understand where the gift card market in Italy is heading by assessing how the ecosystem is shifting toward digital gift cards, evolving delivery mechanisms, and changing format preferences (single-brand vs multi-brand). The report also helps interpret how redemption behaviour and sales uplift considerations are influencing retailer and corporate programme strategies.
  • Comprehensive Understanding of Gift Card Market Dynamics in Italy: Build a full view of gifting and gift cards by linking total gift spend with retail and corporate consumer gift spend, and then narrowing into gift card-specific performance. The coverage spans consumer segments, product categories, retail sectors, and market share views to explain how the market is structured and where growth is concentrated.
  • Value and Volume-Based KPIs for Market Accuracy: Use a structured KPI view across gift card spend size and forecast, transaction value and volume, average value per card, and unused value to evaluate market momentum and efficiency. The report further strengthens accuracy through digital gift card sizing, penetration by occasion, and detailed split views for retail and corporate consumers.
  • Competitive Landscape Assessment: Evaluate market concentration and competitive intensity through retailer-level closed-loop market share analysis, along with comparisons by functional attribute (open-loop vs closed-loop) and format preference (single-brand vs multi-brand). This supports realistic benchmarking of leading retailers and the relative role of competing propositions in Italy.
  • Actionable Inputs for Distribution and Growth Strategies: Identify where opportunity is strongest by analysing channel splits (online vs offline) and online sub-channels (first-party vs third-party), alongside sector-level views of gift card spend and sales uplift. These insights help refine expansion priorities, partner selection, and distribution strategy across retail and corporate programmes.
  • In-Depth Purchase Behaviour and Demographic Insights: Strengthen targeting and programme design using insights on payment method share, spend split by age, income, and gender, and how digital gift card behaviour differs across demographics. Corporate demand is further unpacked by company type and company size, supporting more tailored incentive and gifting strategies.

Table of Contents

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Definition
1.4 Disclaimer
2. Italy Total Gift Spend Analyzer
2.1 Total Spend on Gift by Value - Market Size and Forecast, 2021-2030
2.2 Total Spend on Gift by Volume - Market Size and Forecast, 2021-2030
2.3 Total Gift Spend Market Share Analysis by Consumer Segment, 2021-2030
2.4 Gift Spend Market Size and Forecast Analysis by Product Category
2.5 Gift Spend Market Share Analysis by Product Category
2.6 Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
2.7 Total Gift Spend Market Share Analysis by Retail Sector
3. Italy Retail Consumer Gift Spend Analyzer
3.1 Retail Consumer Spend on Gift - Market Size and Forecast, 2021-2030
3.2 Retail Consumer Gift Spend Market Analysis by Volume, 2021-2030
3.3 Retail Consumer Gift Spend Market Size and Forecast Analysis by Product Category
3.5 Retail Consumer Gift Spend Market Share Analysis by Product Category
3.6 Retail Consumer Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
3.7 Retail Consumer Total Gift Spend Market Share Analysis by Retail Sector
4. Italy Corporate Consumer Gift Spend Analyzer
4.1 Corporate Consumer Spend on Gift - Market Size and Forecast, 2021-2030
4.2 Corporate Consumer Gift Spend Market Analysis by Volume, 2021-2030
4.3 Corporate Consumer Gift Spend Market Size and Forecast Analysis by Product Category
4.4 Corporate Consumer Gift Spend Market Share Analysis by Product Category
4.5 Corporate Consumer Total Gift Spend Market Size and Forecast Trend Analysis by Retail Sector
4.6 Corporate Consumer Total Gift Spend Market Share Analysis by Retail Sector
5. Italy Gift Card Spend Analyzer
5.1 Gift Card Spend Market Size and Forecast, 2021-2030
5.2 Gift Card Spend Market Analysis by Transaction Value and Volume, 2021-2030
5.3 Gift Card Spend Market Analysis by Avg. Value and Unused Value, 2021-2030
5.4 Gift Card Spend Market Share Analysis by Consumer Segment
5.5 Gift Card Spend Market Share Analysis by Functional Attribute
5.6 Digital Gift Card Spend Market Size and Forecast, 2021-2030
6. Italy Digital Gift Card Spend Analyzer
6.1 Digital Gift Card Market Size and Forecast, 2021-2030
6.2 Digital Gift Card Penetration by Occasion, 2021-2030
6.3 Retail Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.4 Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.5 Corporate Consumer Digital Gift Card Market Size and Forecast, 2021-2030
6.6 Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion, 2021-2030
6.7 Large Enterprise Segment Digital Gift Card Spend Analysis
6.8 Mid-Tier Segment Digital Gift Card Spend Analysis
6.9 Small Scale Segment Digital Gift Card Spend Analysis
7. Italy Gift Card Spend Share by Demographics and Purchase Behaviour
7.1 Gift Card Spend Share by Payment Methods
7.2 Gift Card Spend Share by Age, Income, and Gender
7.3 Digital Gift Card Spend Share by Age, Income, and Gender
7.4 Gift Card Consumer Purchase Behaviour
7.5 Corporate Consumer Gift Card Spend by Company Type
8. Italy Retail Consumer Gift Card Spend Analyzer
8.1 Retail Consumer Gift Card Spend Market Size and Forecast, 2021-2030
8.2 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
8.3 Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute
8.4 Retail Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
9. Italy Retail Consumer Gift Card Spend Analysis by Functional Attribute
9.1 Retail Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
9.2 Retail Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.3 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
9.4 Retail Consumer Average Value of Gift Card Purchased by Functional Attribute
10. Italy Retail Consumer Gift Card Spend Analysis by Occasion
10.1 Retail Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
10.2 Retail Consumer Gift Card Spend Market Size and Forecast - Festivals & Special Celebration Days, 2021-2030
10.3 Retail Consumer Gift Card Spend Market Size and Forecast - Milestone Celebration, 2021-2030
10.4 Retail Consumer Gift Card Spend Market Size and Forecast - Self-Use, 2021-2030
10.5 Retail Consumer Gift Card Spend Market Size and Forecast - Other, 2021-2030
11. Italy Corporate Consumer Gift Card Spend Analyzer
11.1 Corporate Consumer Gift Card Spend Market Size and Forecast, 2021-2030
11.2 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
11.3 Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute
11.4 Corporate Consumer Digital Gift Card Spend Market Size and Forecast, 2021-2030
12. Italy Corporate Consumer Gift Card Spend Analysis by Functional Attribute
12.1 Corporate Consumer Gift Card Spend Market Size and Forecast - Open Loop vs. Closed Loop, 2021-2030
12.2 Corporate Consumer Open Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast, 2021-2030
12.4 Corporate Consumer Average Value of Gift Card Purchased by Functional Attribute
13. Italy Corporate Consumer Gift Card Spend Analysis by Occasion
13.1 Corporate Consumer Gift Card Spend Market Share Analysis by Occasion, 2021-2030
13.2 Corporate Consumer Gift Card Spend Market Size and Forecast - Employee Incentive, 2021-2030
13.3 Corporate Consumer Gift Card Spend Market Size and Forecast - Sales / Channel Incentive, 2021-2030
13.4 Corporate Consumer Gift Card Spend Market Size and Forecast - Consumer Incentive, 2021-2030
14. Italy Corporate Consumer Gift Card Spend Analysis by Company Size
14.1 Corporate Consumer Gift Card Spend Market Share Analysis by Company Size
14.2 Corporate Consumer - Large Enterprise Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.3 Corporate Consumer - Mid-Tier Segment - Gift Card Spend Market Size and Forecast, 2021-2030
14.4 Corporate Consumer - Small Scale Segment - Gift Card Spend Market Size and Forecast, 2021-2030
15. Italy Corporate Consumer Gift Card Spend Analysis by Company Size X Functional Attribute
15.1 Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.2 Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute
15.3 Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute
16. Italy Gift Card Spend Analysis by Distribution Channel
16.1 Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.2 Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.3 Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline, 2023-2030
16.4 Gift Card Spend Market Size and Forecast by Online Distribution Channel - 1st Party Sales vs. 3rd Party Sales, 2023-2030
17. Italy Gift Card Spend Analysis by Retail Sector
17.1 Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
17.2 Total Gift Card Spend Market Share Analysis by Retail Sector
17.3 Sales Uplift by Retail Sector, 2024
18. Italy Retail Consumer Gift Card Spend Analysis by Retail Sector
18.1 Retail Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
18.2 Retail Consumer Gift Card Spend Market Share Analysis by Retail Sector
19. Italy Corporate Consumer Gift Card Spend Analysis by Retail Sector
19.1 Corporate Consumer - Gift Card Spend Market Size and Forecast by Retail Sector, 2021-2030
19.2 Corporate Consumer Gift Card Spend Market Share Analysis by Retail Sector
20. Italy Closed Loop Gift Card Market Share Analysis by Key Retailers21. Italy Gift Card Market Share Analysis by Redemption Rate22. Italy Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference23. Italy Digital Gift Card Market Share Analysis by Delivery Channel
24. Further Reading
24.1 About the Publisher
24.2 Related Research
List of Tables
Table 1: Italy Total Gift Spend Analysis (US$ Million), 2021-2030
Table 2: Italy Gift Card Penetration by Market Value(%), 2021-2030
Table 3: Italy Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 4: Italy Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 5: Italy Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 6: Italy Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 7: Italy Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 8: Italy Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 9: Italy Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 10: Italy Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 11: Italy Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Table 12: Italy Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Table 13: Italy Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Table 14: Italy Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Table 15: Italy Gift Card Load Value (US$ Million), 2021-2030
Table 16: Italy Number of Gift Cards Purchased (Million) 2021-2030
Table 17: Italy Gift Card Transaction Value (US$ Million), 2021-2030
Table 18: Italy Gift Card Transaction Volume (Million), 2021-2030
Table 19: Italy Average Value of Per Transaction (US$), 2021-2030
Table 20: Italy Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Table 21: Italy Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Table 22: Italy Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Table 23: Italy Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 24: Italy Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Table 25: Italy Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 26: Italy Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 27: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 28: Italy Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 29: Italy Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Table 30: Italy Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Table 31: Italy Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 32: Italy Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 33: Italy Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 34: Italy Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 35: Italy Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Table 36: Italy Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Table 37: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 38: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 39: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 40: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Table 41: Italy Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 42: Italy Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 43: Italy Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 44: Italy Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 45: Italy Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Table 46: Italy Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Table 47: Italy Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 48: Italy Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 49: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 50: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 51: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 52: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Table 53: Italy Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Table 54: Italy Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 55: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 56: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 57: Italy Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 58: Italy Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 59: Italy Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 60: Italy Retail Consumer Closed Loop Number of Gift Cards Purchased (Million) 2021-2030
Table 61: Italy Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 62: Italy Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 63: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 64: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 65: Italy Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Table 66: Italy Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Table 67: Italy Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Table 68: Italy Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Table 69: Italy Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Table 70: Italy Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Table 71: Italy Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Table 72: Italy Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Table 73: Italy Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Table 74: Italy Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Table 75: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 76: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 77: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 78: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Table 79: Italy Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Table 80: Italy Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Table 81: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 82: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Table 83: Italy Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Table 84: Italy Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 85: Italy Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Table 86: Italy Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Table 87: Italy Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Table 88: Italy Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Table 89: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Table 90: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Table 91: Italy Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Table 92: Italy Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Table 93: Italy Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Table 94: Italy Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Table 95: Italy Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Table 96: Italy Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Table 97: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Table 98: Italy Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Table 99: Italy Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 100: Italy Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Table 101: Italy Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 102: Italy Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Table 103: Italy Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Table 104: Italy Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Table 105: Italy Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 106: Italy Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 107: Italy Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 108: Italy Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 109: Italy Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Table 110: Italy Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Table 111: Italy Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 112: Italy Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 113: Italy Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 114: Italy Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 115: Italy Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Table 116: Italy Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Table 117: Italy Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Table 118: Italy Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
List of Figures
Figure 1: Methodology Framework
Figure 2: Italy Total Gift Spend Analysis (US$ Million), 2021-2030
Figure 3: Italy Gift Card Penetration by Market Value(%), 2021-2030
Figure 4: Italy Total Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 5: Italy Total Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 6: Italy Total Gift Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 7: Italy Total Gift Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 8: Italy Food & Beverage - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 9: Italy Health, Wellness & Beauty - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 10: Italy Apparel, Footwear & Accessories - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 11: Italy Books & Media Products - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 12: Italy Consumer Electronics - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 13: Italy Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 14: Italy Toys, Kids, and Babies - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 15: Italy Jewelry - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 16: Italy Sporting Goods - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 17: Italy Home & Kitchen Accessories & Appliances - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 18: Italy Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 19: Italy Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 20: Italy Other - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 21: Italy Food & Beverage - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 22: Italy Health, Wellness & Beauty - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 23: Italy Apparel, Footwear & Accessories - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 24: Italy Books & Media Products - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 25: Italy Consumer Electronics - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 26: Italy Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 27: Italy Toys, Kids, and Babies - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 28: Italy Jewelry - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 29: Italy Sporting Goods - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 30: Italy Home & Kitchen Accessories & Appliances - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 31: Italy Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 32: Italy Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 33: Italy Other - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 34: Italy Ecommerce & Department Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 35: Italy Restaurants & Bars - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 36: Italy Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 37: Italy Entertainment & Gaming - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 38: Italy Specialty Stores - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 39: Italy Health & Wellness - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 40: Italy Travel - Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 41: Italy Ecommerce & Department Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 42: Italy Restaurants & Bars - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 43: Italy Supermarket, Hypermarket, Convenience Store - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 44: Italy Entertainment & Gaming - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 45: Italy Specialty Stores - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 46: Italy Health & Wellness - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 47: Italy Travel - Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 48: Italy Retail Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 49: Italy Retail Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 50: Italy Retail Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 51: Italy Retail Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 52: Italy Food & Beverage - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 53: Italy Health, Wellness & Beauty - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 54: Italy Apparel, Footwear & Accessories - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 55: Italy Books & Media Products - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 56: Italy Consumer Electronics - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 57: Italy Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 58: Italy Toys, Kids, and Babies - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 59: Italy Jewelry - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 60: Italy Sporting Goods - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 61: Italy Home & Kitchen Accessories & Appliances - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 62: Italy Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 63: Italy Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 64: Italy Food & Beverage - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 65: Italy Health, Wellness & Beauty - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 66: Italy Apparel, Footwear & Accessories - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 67: Italy Books & Media Products - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 68: Italy Consumer Electronics - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 69: Italy Restaurants & Bars - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 70: Italy Toys, Kids, and Babies - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 71: Italy Jewelry - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 72: Italy Sporting Goods - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 73: Italy Home & Kitchen Accessories & Appliances - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 74: Italy Travel - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 75: Italy Entertainment & Gaming - Retail Consumer Gift Spend Market Share Analysis (%), 2025-2030
Figure 76: Italy Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 77: Italy Restaurants & Bars - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 78: Italy Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 79: Italy Entertainment & Gaming - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 80: Italy Specialty Stores - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 81: Italy Health & Wellness - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 82: Italy Travel - Retail Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 83: Italy Ecommerce & Department Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 84: Italy Restaurants & Bars - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 85: Italy Supermarket, Hypermarket, Convenience Store - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 86: Italy Entertainment & Gaming - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 87: Italy Specialty Stores - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 88: Italy Health & Wellness - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 89: Italy Travel - Retail Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 90: Italy Corporate Consumer Gift Spend Analysis (US$ Million), 2021-2030
Figure 91: Italy Corporate Consumer Gift Card Penetration by Market Value (%), 2021-2030
Figure 92: Italy Corporate Consumer Gift Spend Analysis by Number of Gifts (in Million), 2021-2030
Figure 93: Italy Corporate Consumer Gift Spend Analysis by Avg. Value Per Gift (US$), 2021-2030
Figure 94: Italy Food & Beverage - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 95: Italy Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 96: Italy Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 97: Italy Books & Media Products - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 98: Italy Consumer Electronics - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 99: Italy Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 100: Italy Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 101: Italy Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 102: Italy Other - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 103: Italy Food & Beverage - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 104: Italy Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 105: Italy Apparel, Footwear & Accessories - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 106: Italy Books & Media Products - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 107: Italy Consumer Electronics - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 108: Italy Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 109: Italy Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 110: Italy Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 111: Italy Other - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 112: Italy Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 113: Italy Restaurants & Bars - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 114: Italy Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 115: Italy Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 116: Italy Specialty Stores - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 117: Italy Health & Wellness - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 118: Italy Travel - Corporate Consumer Total Gift Spend Market Size Analysis (US$ Million), 2021-2030
Figure 119: Italy Ecommerce & Department Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 120: Italy Restaurants & Bars - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 121: Italy Supermarket, Hypermarket, Convenience Store - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 122: Italy Entertainment & Gaming - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 123: Italy Specialty Stores - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 124: Italy Health & Wellness - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 125: Italy Travel - Corporate Consumer Total Gift Spend Market Share Analysis (%), 2025-2030
Figure 126: Italy Gift Card Load Value (US$ Million), 2021-2030
Figure 127: Italy Number of Gift Cards Purchased (Million) 2021-2030
Figure 128: Italy Gift Card Transaction Value (US$ Million), 2021-2030
Figure 129: Italy Gift Card Transaction Volume (Million), 2021-2030
Figure 130: Italy Average Value of Per Transaction (US$), 2021-2030
Figure 131: Italy Unused Value of Gift Card Purchased (US$ Million), 2021-2030
Figure 132: Italy Gift Card Spend Market Share Analysis by Consumer Segment (US$ Million), 2021-2030
Figure 133: Italy Gift Card Spend Market Share Analysis by Consumer Segment (%), 2021-2030
Figure 134: Italy Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 135: Italy Gift Card Spend Market Share Analysis by Functional Attribute (Volume in Million), 2021-2030
Figure 136: Italy Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 137: Italy Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 138: Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 139: Italy Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 140: Italy Digital Gift Card Penetration by Occasion - Retail Consumer (%), 2021-2030
Figure 141: Italy Digital Gift Card Penetration by Occasion - Corporate Consumer (%), 2021-2030
Figure 142: Italy Retail Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 143: Italy Retail Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 144: Italy Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 145: Italy Retail Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 146: Italy Corporate Consumer Digital Gift Card Market Size and Forecast by Load Value (US$ Million) and Digital Gift Card Penetration, 2021-2030
Figure 147: Italy Corporate Consumer Digital Gift Card Market Size and Forecast by Number of Cards (Million) and Avg. Value (US$), 2021-2030
Figure 148: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 149: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 150: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 151: Italy Corporate Consumer Digital Gift Card Spend Market Share Analysis by Company Size (by Value %), 2021-2030
Figure 152: Italy Large Enterprise Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 153: Italy Large Enterprise Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 154: Italy Mid-Tier Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 155: Italy Mid-Tier Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 156: Italy Small Scale Segment Digital Gift Card Spend Market Size (US$ Million) and Digital Penetration (%), 2021-2030
Figure 157: Italy Small Scale Segment Digital Gift Card Number of Cards (Mn) and Avg. Value (US$), 2021-2030
Figure 158: Italy Gift Card Spend Share by Payment Methods, 2025
Figure 159: Italy Gift Card Spend Share by Age, 2025
Figure 160: Italy Gift Card Spend by Income, 2025
Figure 161: Italy Gift Card Spend by Gender, 2025
Figure 162: Italy Digital Gift Card Spend Share by Age, 2025
Figure 163: Italy Digital Gift Card Spend by Income, 2025
Figure 164: Italy Digital Gift Card Spend by Gender, 2025
Figure 165: Italy Gift Card Consumer Purchase Behaviour, 2025
Figure 166: Italy Expected Gift Card Purchase in 2025
Figure 167: Italy Gift Card Spend 2025 - Large Enterprise
Figure 168: Italy Gift Card Spend 2025 - Mid Tier
Figure 169: Italy Gift Card Spend 2025 - Small Scale
Figure 170: Italy Retail Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 171: Italy Retail Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 172: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 173: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 174: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 175: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Volume), 2021-2030
Figure 176: Italy Retail Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million), 2021-2030
Figure 177: Italy Retail Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 178: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 179: Italy Retail Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 180: Italy Retail Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 181: Italy Retail Consumer Open Loop Number of Gift Cards Purchased (Million) 2021-2030
Figure 182: Italy Retail Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 183: Italy Retail Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 184: Italy Retail Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 185: Italy Retail Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 186: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 187: Italy Retail Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 188: Italy Retail Consumer Gift Card Load Value - Festivals & Special Celebration Days (US$ Million), 2021-2030
Figure 189: Italy Retail Consumer Number of Gift Cards Purchased - Festivals & Special Celebration Days (Million) and Average Value (US$), 2021-2030
Figure 190: Italy Retail Consumer Gift Card Load Value - Milestone Celebration (US$ Million), 2021-2030
Figure 191: Italy Retail Consumer Number of Gift Cards Purchased - Milestone Celebration (Million) and Average Value (US$), 2021-2030
Figure 192: Italy Retail Consumer Gift Card Load Value - Self-Use (US$ Million), 2021-2030
Figure 193: Italy Retail Consumer Number of Gift Cards Purchased - Self-Use (Million) and Average Value (US$), 2021-2030
Figure 194: Italy Retail Consumer Gift Card Load Value - Other (US$ Million), 2021-2030
Figure 195: Italy Retail Consumer Number of Gift Cards Purchased - Other (Million) and Average Value (US$), 2021-2030
Figure 196: Italy Corporate Consumer Gift Card Load Value (US$ Million), 2021-2030
Figure 197: Italy Corporate Consumer Number of Gift Cards Purchased (Million) and Avg. Value (US$), 2021-2030
Figure 198: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 199: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 200: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 201: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (Number of Cards in Million), 2021-2030
Figure 202: Italy Corporate Consumer Digital Gift Card Spend Market Size and Penetration by Value (US$ Million and %), 2021-2030
Figure 203: Italy Corporate Consumer Digital Gift Card Spend Market Size by Volume - Number of Cards (Mn) and Avg. Value of Card Purchased (US$), 2021-2030
Figure 204: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 205: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Functional Attribute (%), 2021-2030
Figure 206: Italy Corporate Consumer Open Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 207: Italy Corporate Consumer Open Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 208: Italy Corporate Consumer Closed Loop Gift Card Load Value (US$ Million), 2021-2030
Figure 209: Italy Corporate Consumer Closed Loop Number of Gift Cards Purchased (Million), 2021-2030
Figure 210: Italy Corporate Consumer Avg. Value of Open Loop Gift Card Purchased (US$), 2021-2030
Figure 211: Italy Corporate Consumer Avg. Value of Closed Loop Gift Card Purchased (US$), 2021-2030
Figure 212: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (US$ Million), 2021-2030
Figure 213: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Occasion (%), 2021-2030
Figure 214: Italy Corporate Consumer Gift Card Load Value - Employee Incentive (US$ Million), 2021-2030
Figure 215: Italy Corporate Consumer Number of Gift Cards Purchased - Employee Incentive (Million), 2021-2030
Figure 216: Italy Corporate Consumer Gift Card Load Value - Sales / Channel Incentive (US$ Million), 2021-2030
Figure 217: Italy Corporate Consumer Number of Gift Cards Purchased - Sales / Channel Incentive (Million), 2021-2030
Figure 218: Italy Corporate Consumer Gift Card Load Value - Consumer Incentive (US$ Million), 2021-2030
Figure 219: Italy Corporate Consumer Number of Gift Cards Purchased - Consumer Incentive (Million), 2021-2030
Figure 220: Italy Corporate Consumer Gift Card Spend Market Share Analysis by Company Size (US$ Million), 2021-2030
Figure 221: Italy Corporate Consumer Gift Card Market Share by Company Size (%), 2021-2030
Figure 222: Italy Corporate Consumer - Large Enterprise Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 223: Italy Corporate Consumer - Large Enterprise Segment - Number of Gift Cards (Million), 2021-2030
Figure 224: Italy Corporate Consumer - Mid-Tier Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 225: Italy Corporate Consumer - Mid-Tier Segment - Number of Gift Cards (Million), 2021-2030
Figure 226: Italy Corporate Consumer - Small Scale Segment - Gift Card Load Value (US$ Million), 2021-2030
Figure 227: Italy Corporate Consumer - Small Scale Segment - Number of Gift Cards (Million), 2021-2030
Figure 228: Italy Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 229: Italy Large Enterprise Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 230: Italy Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 231: Italy Mid-Tier Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 232: Italy Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (US$ Million), 2021-2030
Figure 233: Italy Small Scale Segment Gift Card Spend Market Share Analysis by Functional Attribute (Volume - Number of Cards (Mn)), 2021-2030
Figure 234: Italy Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 235: Italy Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 236: Italy Retail Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 237: Italy Retail Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 238: Italy Corporate Consumer Closed Loop Gift Card Spend Market Size and Forecast by Distribution Channel - Online vs. Offline (US$ Million), 2023-2030
Figure 239: Italy Corporate Consumer Closed Loop Gift Card Spend Market Share by Distribution Channel - Online vs. Offline (%), 2023-2030
Figure 240: Italy Gift Card Spend Market Size and Forecast by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (US$ Million), 2023-2030
Figure 241: Italy Gift Card Spend Market Share by Distribution Channel - 1st Party Sales vs. 3rd Party Sales (%), 2023-2030
Figure 242: Italy Ecommerce & Department Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 243: Italy Restaurants & Bars - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 244: Italy Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 245: Italy Entertainment & Gaming - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 246: Italy Specialty Stores - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 247: Italy Health & Wellness - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 248: Italy Travel - Total Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 249: Italy Ecommerce & Department Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 250: Italy Restaurants & Bars - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 251: Italy Supermarket, Hypermarket, Convenience Store - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 252: Italy Entertainment & Gaming - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 253: Italy Specialty Stores - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 254: Italy Health & Wellness - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 255: Italy Travel - Total Gift Card Spend Market Share Analysis (%), 2025-2030
Figure 256: Italy Sales Uplift by Retail Sector (%), 2025
Figure 257: Italy Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 258: Italy Restaurants & Bars - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 259: Italy Supermarket, Hypermarket - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 260: Italy Entertainment & Gaming - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 261: Italy Specialty Stores - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 262: Italy Health & Wellness - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 263: Italy Travel - Retail Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 264: Italy Ecommerce & Department Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 265: Italy Restaurants & Bars- Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 266: Italy Supermarket, Hypermarket, Convenience Store - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 267: Italy Entertainment & Gaming - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 268: Italy Specialty Stores - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 269: Italy Health & Wellness - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 270: Italy Travel - Retail Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 271: Italy Ecommerce & Department Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 272: Italy Restaurants & Bars - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 273: Italy Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 274: Italy Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 275: Italy Specialty Stores - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 276: Italy Health & Wellness - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 277: Italy Travel - Corporate Consumer Gift Card Spend Market Size Analysis (US$ Million), 2021-2030
Figure 278: Italy Ecommerce & Department - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 279: Italy Restaurants & Bars - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 280: Italy Supermarket, Hypermarket - Corporate Consumer Gift Card Spend Market Share Analysis in (%), Convenience Store, 2025-2030
Figure 281: Italy Entertainment & Gaming - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 282: Italy Specialty Stores - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 283: Italy Health & Wellness - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 284: Italy Travel - Corporate Consumer Gift Card Spend Market Share Analysis in (%), 2025-2030
Figure 285: Italy Closed Loop Gift Card Market Share Analysis by Top Retailers, 2025
Figure 286: Italy Gift Card Market Share Analysis by Redemption Rate, 2021-2025
Figure 287: Italy Gift Card Market Share Analysis by Single-Brand vs. Multi-Brand Format Preference, 2025
Figure 288: Italy Digital Gift Card Market Share Analysis by Delivery Channel, 2025

Companies Mentioned

  • Gruppo Selex
  • Conad
  • Crai
  • Gruppo Végé
  • Esselunga
  • Unicoop Etruria
  • Eurospin
  • ICG Real Estate (Lidl portfolio owner)
  • Ipercoop
  • Despar

Table Information

Report AttributeDetails
No. of Pages320
PublishedJanuary 2026
Forecast Period2026 - 2030
Estimated Market Value ( USD ) in 2026 $ 8.8 Billion
Forecasted Market Value ( USD ) by 2030 $ 10.98 Billion
Compound Annual Growth Rate5.7%
Regions CoveredItaly
No. of Companies Mentioned10

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