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Dietary Supplements in North America

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    Report

  • 47 Pages
  • November 2025
  • Region: North America
  • GlobalData
  • ID: 6223473
Dietary Supplements in North America industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2019-24, and forecast to 2029). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

  • Dietary supplements are products designed to enhance the nutrient intake in a person's diet or help prevent certain health issues such as osteoporosis, arthritis, and others. These supplements contain vitamins, minerals, fiber, amino acids, herbs, botanicals, or enzymes. Some of the ingredients in dietary supplements are also incorporated into food and drinks. Dietary supplements are marketed in forms such as tablets, capsules, soft gels, gel caps, powders, and liquids. Market value refers to revenue generated by market players in a specific year.
  • The North American dietary supplements market recorded revenues of $61.1 billion in 2024, representing a compound annual growth rate (CAGR) of 7.9% between 2019 and 2024.
  • The vitamins segment accounted for the market's largest proportion in 2024, with total revenues of $23.3 billion, equivalent to 38.1% of the market's overall value.
  • The North American region captured a share of 28.0% in the global dietary supplements market in 2024.

Report Scope

  • Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the dietary supplements market in North America
  • Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the dietary supplements market in North America
  • Leading company profiles reveal details of key dietary supplements market players’ global operations and financial performance
  • Add weight to presentations and pitches by understanding the future growth prospects of the North America dietary supplements market with five year forecasts

Reasons to Buy

  • What was the size of the North America dietary supplements market by value in 2024?
  • What will be the size of the North America dietary supplements market in 2029?
  • What factors are affecting the strength of competition in the North America dietary supplements market?
  • How has the market performed over the last five years?
  • Who are the top competitors in North America's dietary supplements market?

Table of Contents

1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape
2 Market Overview
2.1. Market definition
2.2. Market analysis
3 Market Data
3.1. Market value
4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation
5 Market Outlook
5.1. Market value forecast
6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry
7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of the leading players?
7.3. What are the recent developments in the market?
8 Company Profiles
8.1. Nestle SA
8.2. Abbott Laboratories
8.3. Herbalife Ltd
8.4. Amway Corp
9 Macroeconomic Indicators
9.1. Country data
10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related the analyst research
10.4. About the Analyst
List of Tables
Table 1: North America dietary supplements market value: $ billion, 2019-24
Table 2: North America dietary supplements market category segmentation: % share, by value, 2019-24
Table 3: North America dietary supplements market category segmentation: $ billion, 2019-24
Table 4: North America dietary supplements market geography segmentation: $ billion, 2024
Table 5: North America dietary supplements market value forecast: $ billion, 2024-29
Table 6: Nestle SA: Key Facts
Table 7: Nestle SA: annual financial ratios
Table 8: Nestle SA: key employees
Table 9: Nestle SA: key employees Continued
Table 10: Abbott Laboratories: Key Facts
Table 11: Abbott Laboratories: annual financial ratios
Table 12: Abbott Laboratories: key employees
Table 13: Abbott Laboratories: key employees Continued
Table 14: Herbalife Ltd: Key Facts
Table 15: Herbalife Ltd: annual financial ratios
Table 16: Herbalife Ltd: key employees
Table 17: Amway Corp: Key Facts
Table 18: Amway Corp: key employees
Table 19: North America Exchange Rate, 2019-24
List of Figures
Figure 1: North America dietary supplements market value: $ billion, 2019-24
Figure 2: North America dietary supplements market category segmentation: $ billion, 2019-24
Figure 3: North America dietary supplements market geography segmentation: % share, by value, 2024
Figure 4: North America dietary supplements market value forecast: $ billion, 2024-29
Figure 5: Forces driving competition in the dietary supplements market in North America, 2024
Figure 6: Drivers of buyer power in the dietary supplements market in North America, 2024
Figure 7: Drivers of supplier power in the dietary supplements market in North America, 2024
Figure 8: Factors influencing the likelihood of new entrants in the dietary supplements market in North America, 2024
Figure 9: Factors influencing the threat of substitutes in the dietary supplements market in North America, 2024
Figure 10: Drivers of degree of rivalry in the dietary supplements market in North America, 2024

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Nestle SA
  • Abbott Laboratories
  • Herbalife Ltd
  • Amway Corp