Connected Packaging Market Report 2026

The connected packaging market size has grown rapidly in recent years. It will grow from $34.63 billion in 2025 to $38.4 billion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to increasing demand for product authentication, growing adoption of smart labels, rising consumer engagement initiatives, expansion of supply chain traceability, and regulatory compliance requirements.

The connected packaging market size is expected to see rapid growth in the next few years. It will grow to $57.55 billion in 2030 at a compound annual growth rate (CAGR) of 10.6%. The growth in the forecast period can be attributed to growing focus on digital integration, increasing use of IoT-enabled packaging, rising need for anti-counterfeiting solutions, expansion of e-commerce and retail channels, and rising emphasis on sustainability in packaging. Major trends in the forecast period include advancements in augmented reality packaging, innovations in intelligent sensors, developments in connected packaging platforms, research and developments in data analytics solutions, and integration of blockchain for traceability.

The rising e-commerce activities are anticipated to drive the expansion of the connected packaging industry in the coming years. E-commerce activities encompass the processes of buying, selling, marketing, paying for, delivering, and servicing products or services via digital networks, mainly the internet, involving interactions among businesses, consumers, and platforms. The growth in e-commerce activities is attributed to the convenience of online shopping, which enables consumers to browse, compare, and purchase products anytime and anywhere with minimal effort. Connected packaging facilitates e-commerce by enhancing product traceability, boosting customer engagement through digital interactions, enabling real-time tracking, and fostering trust between brands and online consumers. For example, in May 2025, according to Sellers Commerce, a US-based e-commerce platform, United States e-commerce sales reached $1.19 trillion in 2024, marking an 8.2% increase from the previous year. Hence, the surge in e-commerce activities is contributing to the growth of the connected packaging industry.

Major companies in the connected packaging sector are focusing on developing innovative solutions, such as consumer connected packaging technologies, to accelerate the use of tools like QR codes, NFC tags, and RFID for consumer engagement, product authentication, and supply chain visibility. Consumer connected packaging technologies are digital systems integrated into product packaging that enable interactive experiences, secure tracking, and real-time data collection across the product lifecycle. For instance, in November 2023, the Active & Intelligent Packaging Industry Association (AIPIA) launched the Consumer Connected Packaging initiative. This program brings together brands and technology partners to promote QR codes, NFC, RFID, AR, and blockchain, facilitating interactive traceability and transparent consumer interaction that supports widespread connected packaging adoption. This initiative represents a significant technological advancement by merging digital innovations with packaging and supply chain needs, connecting interactive consumer experiences with operational efficiency. It offers a scalable and efficient approach to enhancing transparency, engagement, and traceability throughout product networks.

In October 2024, TOPPAN Holdings Inc., a Japan-based firm specializing in printing, security, and integrated digital solutions, acquired Selinko SA for an undisclosed amount. With this acquisition, TOPPAN aims to strengthen its IoT and smart packaging offerings, emphasizing NFC-based ID authentication and anti-counterfeiting solutions for luxury brands, while advancing connected packaging capabilities. Selinko SA, based in Belgium, delivers digital authentication and anti-counterfeiting solutions to aid brand protection.

Major companies operating in the connected packaging market are International Paper Company, Tetra Pak International S.A., Amcor plc, Ball Corporation, Avery Dennison Corporation, Mondi plc, Smurfit Kappa Group plc, CCL Industries Inc., Multi-Color Corporation, Fedrigoni S.p.A., SML Group Limited, Impinj Inc., ePac Flexible Packaging, Paragon ID, Identiv Inc., PragmatIC Semiconductor Ltd., Wiliot Ltd., Tadbik Ltd., WestRock Company, Touchcode Inc.

North America was the largest region in the connected packaging market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the connected packaging market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the connected packaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have influenced the connected packaging market by affecting the cost of smart materials, embedded sensors, and digital integration services. higher tariffs on imported electronic components have led to increased production costs, particularly impacting interactive and intelligent packaging segments in regions such as north america and asia-pacific. while costs have risen, these tariffs have also encouraged local sourcing and innovation in packaging technologies, enabling companies to optimize production and reduce reliance on imports.

Connected packaging involves packaging solutions that incorporate digital technologies to deliver interactive and intelligent experiences for consumers. It allows real-time tracking, product authentication, and seamless communication between products and users via embedded smart features. By utilizing data-driven insights and digital connectivity, connected packaging improves brand engagement and boosts operational efficiency.

The primary types of connected packaging include active packaging, interactive packaging, and intelligent packaging. Active packaging interacts with products or their environment to extend shelf life and preserve quality. Supporting services include data analytics, digital integration, supply-chain monitoring, customer engagement, smart labeling, implementation, and maintenance services. Technologies include QR codes, near-field communication, radio-frequency identification, augmented reality, and others. Applications span food and beverage, pharmaceuticals, personal care, consumer electronics, and more, used by sectors such as retail, healthcare, logistics, and others.

The Connected Packaging Market Includes Revenues Earned By Entities By Providing Services Such As Data Analytics Services, Digital Integration Services, Supply Chain Monitoring Services, Customer Engagement Services, Smart Labeling Services. The Market Value Includes The Value Of Related Goods Sold By The Service Provider Or Included Within The Service Offering. Only Goods And Services Traded Between Entities Or Sold To End Consumers Are Included. The Connected Packaging Market Consists Of Sales Of Smart Labels, Intelligent Packaging Sensors, Radio Frequency Identification Tags, Near Field Communication Tags, Connected Packaging Platforms, Augmented Reality Packaging Solutions. Values In This Market Are ‘Factory Gate’ Values, That Is The Value Of Goods Sold By The Manufacturers Or Creators Of The Goods, Whether To Other Entities (Including Downstream Manufacturers, Wholesalers, Distributors And Retailers) Or Directly To End Customers. The Value Of Goods In This Market Includes Related Services Sold By The Creators Of The Goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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