The Business of UEFA club competitions 2025-26

The "Business of the UEFA club competitions 2025-26" report is part of the the analyst's 'Business of' series of sport competition profiles. The report takes a deep dive into the three continental soccer tournaments run by UEFA. The report highlights the media rights landscape and sponsorship portfolios of all three competitions. The report also explores the front-of-shirt market and kit supplier market across all competing teams. The report also looks hosting rights, social media numbers and makes an assessment on the recent in change in format.

Relevent has replaced Team marketing as commercial rights holder. Streaming brands are not as interested as expected in global media rights. Adidas are the most prominent kit supplier. Front-of-shirt rights are dominated by home-based brands despite global interest. Despite bans in several European countries, the gambling industry is the most prominent in shirt rights. European soccer is the most popular continental soccer league in the world.

Key Highlights

• Overview of the market
• Media landscape
• Tournament breakdown
• Team kit supplier rights
• Team front-of-shirt rights
• Overview of the market
• Hosting rights
• Swiss format change being assessed
• Social media numbers

Report Scope

• The main aims of this report is to highlight the commercial landscape across three of the biggest soccer tournaments in the world. It breaks the competitions down individually, looking at key revenue streams, at a tournament and team level.

Reasons to Buy

• Soccer is the biggest and most popular sport in the world, and UEFA's club competitions are three of the most watched. The UEFA Champions League has a larger online following than any domestic sports league and reaches a true global fanbase. The report highlights the key commercial revenue streams for these tournaments.