AR is transforming the automotive sector by offering better access to and visualization of crucial vehicle data. It has applications across the industry, from automotive designers to manufacturing personnel and end-users.
AR unlocks automotive data
Augmented reality (AR) is a technology that allows users to see the real world overlaid with digital data. According to the analyst forecasts, the global AR market will exceed $87 billion by 2030, up from nearly $30 billion in 2024 at a compound annual growth rate (CAGR) of 20%. AR is transforming the automotive sector by offering better access to and visualization of crucial vehicle data.AR is accelerating automotive design
Automotive design is time-consuming, expensive, and still reliant on costly clay prototypes and specialized facilities. AR helps teams move faster by overlaying virtual 3D designs onto a physical chassis or clay mockup, so they can quickly review proportions, structure, and design changes. In addition, AR-powered digital twins allow designers to demonstrate concepts and simulate real-world performance.Automakers should invest in AR heads-up displays
AR heads-up displays (HUDs) can enhance vehicle safety and brand prestige. By projecting navigation and hazard alerts directly into the driver’s line of sight, these systems can reduce distractions and enhance the driving experience. Automakers should focus on integrating their AR HUDs with advanced driver assistance systems (ADAS) and on partnering with semiconductor and AI technology vendors like Qualcomm and Nvidia.The report covers how AR overcomes key challenges in the automotive industry. These include automotive design, training and knowledge transfer, vehicle safety, customer engagement
Report Scope
- This report provides an overview of AR and how it will impact the automotive industry.
- The report predicts how AR in automotive will evolve, including the key challenges it will solve.
- It includes selected case studies highlighting who is innovating in automotive using AR technologies.
- The report also includes a comprehensive data analysis, including market size and growth forecasts for the AR market.
Reasons to Buy
- The analyst’s thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors.
- This report is essential for senior executives at automotive companies to understand the critical benefits from integrating AR technology into their operations. Automotive companies who fail to implement AR solutions will fall behind.
- In addition, the report identifies the leading AR adopters in automotive, as well as specialist tech vendors in this space.
Table of Contents
- Executive Summary
- Players
- Value Chain
- The Impact of AI on Automotive
- Case Studies
- Companies
- Sector Scorecard
- Glossary
- Further Reading
- Thematic Research Methodology
- Report Authors
- About the Analyst
- Contact the Publisher
Table 1 p7: Feature, Standard HUD, AR HUD
Table 2 page 19-23: Leading AR adopters in automotive
Table 3 page 24-26: Specialist AR vendors in automotive
Table 4 page 31-33: Glossary
Table 5 page 34: Further reading
List of Figures
Figure 1 p4: Players Graphic
Figure 2 p5: AR value chain
Figure 3 p6: Thematic investment matrix
Figure 4 p11: Clay prototypes are expensive and can take months to produce
Figure 5 p12: A trainee using AR overlays for remote assistance
Figure 6 p13: XPeng's AR HUD shows the autonomou sdriving system's intended trajectory
Figure 7 p14: Hyundai's sales staff uses AR to visualize vehicle color options
Figure 8 p16: Toyota uses the HoloLens 2 to train vehicle assembly staff
Figure 9 p17: Basemark's AR HUD projects navigation onto the road ahead
Figure 10 p18: XPeng lets drivers throw augmented emojis at other drivers
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- AGC
- Alphabet
- Alibaba
- Aptiv
- Audi
- Autodesk
- Basemark
- BMW
- Blippar
- BYD
- Changan Automobile
- Continental
- Daimler
- Dassault Systèmes
- Denso
- DigiLens
- Envisics
- Epic Games
- Ford
- Fuzzy Logic Studio
- Geely
- General Motors
- Honda
- Hyundai
- Infineon
- Intel
- Jaguar Land Rover
- Magic Leap
- Mazda
- McKinsey
- Mercedes-Benz
- Mitsubishi
- Nio
- Nissan
- Nvidia
- Panasonic
- Porsche
- PTC
- Qualcomm
- Renault
- SAIC Motor
- Stellantis
- TeamViewer
- Toyota
- Unity
- Unreal Engine
- Valeo
- Varjo
- Visteon
- Volkswagen
- Vuzix
