Social media has become mainstream for gaming updates, recent trends show that more niche platforms are gaining traction. Short videos have emerged as the second most preferred source of gaming information. Niko Partners observes that Short video platforms have become a space where users share trends, including gaming-related content. In this Knowledge Brief, we focus specifically on how TikTok, as part of the short video ecosystem, is influencing the gaming industry.
Table of Contents
- Gamers’ Source of Information
- Gamers’ Preferred Platform for Gaming and Esports Content
