The analyst Retail UK Spring Trend Items 2026 report forms part of the Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers buying spring themed products.
Spring 2026 shopping behaviour was strongly driven by shoppers wanting value for money. Home decor and home accessories were the most purchased items, indicating demand for functional purchases. While clothing & accessories generated the greatest overall spend. This highlights strong engagement with practical and lifestyle purchases this spring.
Spring 2026 shopping behaviour was strongly driven by shoppers wanting value for money. Home decor and home accessories were the most purchased items, indicating demand for functional purchases. While clothing & accessories generated the greatest overall spend. This highlights strong engagement with practical and lifestyle purchases this spring.
Report Scope
- Value for money was the primary driver of consumer behaviour across all spring purchases
- Home decor and home accessories attracted the highest proportion of shoppers in spring 2026
- Most spring shoppers find it fun to shop for spring products and enjoy changing their decor
Reasons to Buy
- Understand which products and categories consumers purchased for spring 2026.
- Find out which retailers are consumers purchasing from for spring trend items.
- Discover consumer opinions on spring trend items shopping and how this differs by age and generation.
Table of Contents
- Trend insights - online
- CONSUMER ATTITUDES
- Buying dynamics
- Retailers shopped at
- Retailer selection
- Channel usage
- Store type
- Device usage
- Fulfilment
- Planned/impulse purchases
- Spring Trend statements
- Average spend
- CATEGORY BREAKDOWN
- Buying dynamics
- METHODOLOGY
- Technical details: Consumer survey work
- Products bought on impulse, 2026
- Products purchased, home decor & home accessories, 2026
- Retailers used, home decor & home accessories, 2026
- Products purchased, spring-inspired soft furnishings, 2026
- Retailers used, spring-inspired soft furnishings, 2026
- Products purchased, spring-inspired adult's clothing & accessories, 2026
- Retailers used, spring-inspired adult's clothing & accessories, 2026
- Products purchased, spring-inspired children's clothing & accessories, 2026
- Retailers used, spring-inspired children's clothing & accessories, 2026
- Products purchased, spring-inspired tableware, 2026
- Retailers used, spring-inspired tableware, 2026
- Proportion of all respondents purchasing spring trend items, total (2026), by demographic (2026)
- Retailers shopped at for spring trend items, 2026
- What’s driving retailer selection, 2026
- Consumers using each channel for spring trend items, 2026
- Consumers using each store type for spring trend items, 2026
- Consumers using each device for spring trend purchases, 2026
- Consumers using each fulfilment option for spring trend purchases made online, 2026
- Planned/impulse purchases, spring trend items, 2026
- Agreement and disagreement statements about spring seasonal shopping, 2026
- Average spend on spring items, 2026
- Spring trend shoppers purchasing home decor & home accessories, total (2026) and by demographic (2026)
- Spring trend shoppers purchasing soft furnishings, total (2026) and by demographic (2026)
- Spring trend shoppers purchasing clothing & accessories for adults, total (2026) and by demographic (2026)
- Spring trend shoppers purchasing clothing & accessories for children, total (2026) and by demographic (2026)
- Spring trend shoppers purchasing tableware, total (2026) and by demographic (2026)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- Dunelm
- H&M
- Home Bargains
- IKEA
- Lidl
- Marks & Spencer
- Matalan
- Next
- Primark
- Sainsbury's
- SHEIN
- Temu
- Tesco
- TK Maxx
- Zara
