The UK: Home Category Data, The Consumer - Major kitchen appliances 2026 report offers a comprehensive insight into consumer attitudes in the UK major kitchen appliances market. The report focuses on four key subcategories: cooking, laundry, refrigeration, dishwashing. Consumer data is based on our February 2026 UK major kitchen appliances, using a panel of 2,000 nationally representative consumers.
'Around two-fifths of UK consumers have purchased major kitchen appliance products in the last 12 months. Currys is the most popular retailer for major kitchen appliances among consumers surveyed.
'Around two-fifths of UK consumers have purchased major kitchen appliance products in the last 12 months. Currys is the most popular retailer for major kitchen appliances among consumers surveyed.
Report Scope
- Samsung was the most purchased brand in the overall major kitchen appliances market, closely followed by Hotpoint and Beko.
- Cooking is the most purchased sub-category in the major kitchen appliances market.
- Replacement is the most important driver influencing purchases of major kitchen appliances.
Reasons to Buy
- Identify the demographic profile of shoppers and purchasing penetration within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximize sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Consumer penetration by subcategory
- Drivers of purchase
- Replacement cycle
- Retailer use
- Retailer profiles
- Retailer drivers
- Retailer improvements
- Brand use
- Brand drivers
- Channel use
- Research prior to purchase
- Category-specific questions
- Purchasing secondhand
- Methodology and contacts
- Consumer Penetration by Product, 2026
- Purchase Motivations, 2026
- Retailer Conversion Rates, 2026
- Retailer Purchased From By Subcategory, 2026
- Retailer Usage by Demographic, 2026
- Drivers of Retailer Choice by Retailer, 2026
- Brand purchased from by subcategory, 2026
- Drivers of brand choice, 2026
- Things retailers should improve on by retailer
List of Figures
- Consumer Penetration, 2026
- Consumer Penetration by Subcategory, 2026
- Replacement Cycle
- Retailers Visited & Purchased from, 2026
- Retailer Profile - Currys, 2026
- Retailer Profile - Amazon, 2026
- Retailer Profile - Argos, 2026
- Retailer Profile - AO, 2026
- Retailer Profile - IKEA, 2026
- Drivers of Retailer Choice, 2026
- Retailer Improvement Opportunities, 2026
- Brands used: considered and purchased, 2026
- Drivers of brand choice, 2026
- Shopper Research Process, 2026
- Interaction With Staff Instore, 2026
- Channel Usage when Researching, 2026
- Channel Usage when Purchasing, 2026
- Online Fulfilment Methods, 2026
- Shopper Views On Online Shopping for Major kitchen appliances, 2026
- Satisfaction With Online Shopping for Major kitchen appliances, 2026
- Views Prior to Purchase, 2026
- Factors Of Importance When Purchasing Major kitchen appliances, 2026
- Opinions On Major kitchen appliances, 2026
- Reasons for buying a built-in appliance, 2026
- Reasons for buying a freestanding appliance, 2026
- Purchasing multiple appliances, 2026
- Reasons for buying multiple appliances, 2026
- Reasons that can convince you to buy multiple appliances, 2026
- Consumer secondhand penetration, 2026
- Consumer seconhand Penetration by Subcategory, 2026
- Channels used for purchasing secondhand Major kitchen appliances
- Why consumers bought secondhand Major kitchen appliances
- Why consumers have not bought secondhand Major kitchen appliances
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- AO
- Appliances Direct
- Argos
- ASDA
- Beko
- Bosch
- Currys
- Hisense
- Hoover
- Hotpoint
- House of Fraser
- IKEA
- Indesit
- John Lewis & Partners
- Kenwood
- LG
- Panasonic
- Samsung
- Tesco
