Final chapters explain the communication and application of research results.
Table of Contents
PART I: Why Research Is Good and How It Fits into Product Development1. Introduction
2. Do a Usability Test Now!
3. Balancing Needs through Iterative Development
PART II: User Experience Research Techniques
4. Research Planning
5. Competitive Research
6. Universal Tools: Recruiting and Interviewing
7. Focus Groups
8. More Than Words: Object-Based Techniques
9. Field Visits: Learning from Observation
10. Diary Studies
11. Usability Tests
12. Surveys
13. Global and Cross-Cultural Research
14. Others' Hard Work: Published Information and Consultants
15. Analyzing Qualitative Data
16. Automatically Gathered Information: Usage Data and Customer Feedback
PART III: Communicating Results
17. Research into Action: Representing Insights as Deliverables
18. Reports, Presentations, and Workshops
19. Creating a User-Centered Corporate Culture

