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The Economics of News Media

  • Book

  • August 2026
  • Elsevier Science and Technology
  • ID: 6251605
The Economics of News Media examines the economic underpinnings that shape news media, providing a comprehensive introduction to the field of news media economics that bridges the gap between economics, media studies, and journalism. Each chapter delves into critical topics, from the structure of news markets to the implications of media bias, competition, and evolving news landscapes in the digital age. By offering empirical studies and theoretical insights, this work not only addresses the needs of researchers and students, but also provides practical tools for professionals grappling with the economic dynamics of news media.

This is an essential resource for anyone hoping to understand the economic complexities underpinning the news landscape. With clear explanations and rich, global examples, the book offers practical knowledge and approaches to navigate the multifaceted issues of misinformation, media power, and democratic accountability in today’s media environment.

Table of Contents

1. Distant but Close Neighbors: Economics and Media
2. The News Market and Its Key Players
3. The Development of the News Market and the Transformation of Journalism
4. The Role of News Media for Democracy
5. Theories of Media Bias: The Inescapable Shackles
6. News Quality: Double Standards and Objective Criteria
7. The Virtues and Vices of Free Competition in News Markets
8. The Myth of Unbiased Reporting: Empirical Evidence
9. Media Capture and Media Power
10. Empirical Studies: Various Media Capture Cases Around the Globe
11. The Digital Age and News Media

Authors

Sangwoo Yang Professor of Economics, Yonsei University, South Korea. Sangwoo Yang combines a deep understanding of both economics and journalism, integrating theoretical expertise with hands-on experience. He is currently a professor of economics at Yonsei University, South Korea, where he teaches courses such as Economics of News Media at the Graduate School of Economics and the Department of Economics, and News Markets and Journalism at the Graduate School of Journalism, Media and Communication. His research has been published in journals such as Information Economics and Policy and Applied Economics Letters. He has also contributed towards academic scholarship in media economics through peer review contributions to journals such as the Journal of Media Economics.