Veterinary Gastrointestinal Diets Market Report 2026

The veterinary gastrointestinal diets market size has grown strongly in recent years. It will grow from $1.73 billion in 2025 to $1.86 billion in 2026 at a compound annual growth rate (CAGR) of 7.3%. The growth in the historic period can be attributed to rising pet adoption rates globally, increasing prevalence of gastrointestinal disorders in pets, growth in commercial pet food consumption, expansion of veterinary healthcare infrastructure, widespread use of processed diets affecting gut microbiota.

The veterinary gastrointestinal diets market size is expected to see strong growth in the next few years. It will grow to $2.49 billion by 2030 at a compound annual growth rate (CAGR) of 7.6%. The growth in the forecast period can be attributed to aging companion animal population, increasing premiumization of pet nutrition products, stricter regulatory standards for veterinary diets, growing focus on preventive animal healthcare nutrition, volatility in raw material supply and sourcing conditions. Major trends in the forecast period include increasing demand for clean label and natural ingredient veterinary gastrointestinal diets, rising prevalence of food sensitivities and digestive disorders in pets, growth of prescription-based veterinary digestive care nutrition, expansion of premium and humanized pet digestive wellness diets, increasing focus on preventive gut health management through specialized feeding programs.

The increasing pet ownership is expected to propel the growth of the veterinary gastrointestinal diets market going forward. Pet ownership refers to the practice of keeping and caring for an animal as a companion while ensuring its health and well-being. Pet ownership is increasing because rising awareness of mental health benefits encourages people to adopt pets for companionship and stress relief. Veterinary gastrointestinal diets support pet ownership by helping manage pets’ digestive health, preventing gastrointestinal disorders, and enhancing overall well-being, making it easier for owners to care for their pets. For instance, in October 2025, according to the American Veterinary Medical Association, a US-based nonprofit organization, the proportion of respondents indicating they had acquired a cat increased to 47.6%, up from 43.5% in 2023. Therefore, the increasing pet ownership is driving the growth of the veterinary gastrointestinal diets market.

Leading companies operating in the veterinary gastrointestinal diets market are focusing on developing innovative solutions such as enteral nutrition formula to improve digestive health, manage gastrointestinal disorders, and enhance overall pet well-being. Enteral nutrition formula refers to a specially formulated diet administered directly into a pet’s gastrointestinal tract to provide complete nutrition for pets experiencing digestive issues. For instance, in November 2025, Nestlé Purina PetCare, a US-based pet care company, launched Pro plan veterinary diet EN gastrointestinal low fat, a prescription-style dog food formulated for adult dogs with gastrointestinal conditions and impaired fat metabolism. This low-fat formula, among the leanest in the pro plan veterinary diets portfolio, is designed to reduce stress on the pancreas and digestive system.

In February 2025, Colgate-Palmolive Company, a US-based consumer products company, acquired Prime100 for an undisclosed amount. Through this acquisition, Colgate-Palmolive intends to expand Hill’s Pet Nutrition into fresh pet food, strengthen its presence in Australia, and capture higher-margin growth through Prime100’s premium, vet-endorsed products. Prime100 is an Australia-based fresh pet food brand offering veterinary gastrointestinal diets.

Major companies operating in the veterinary gastrointestinal diets market are Nestlé S. A., Cargill Incorporated, Colgate-Palmolive Company, Mars Incorporated, General Mills Inc., DSM-Firmenich AG, Dechra Pharmaceuticals plc, Virbac S. A., Hill's Pet Nutrition Inc., Drools Vet-Pro, Affinity Petcare Group, Diamond Pet Foods Inc., JustFoodForDogs Inc., Vetoquinol S. A., Farmina Pet Foods Holding B. V., Petcurean Pet Nutrition Company, Veterinary Nutrition Group, Medicus Veterinary Diets, Royal Canin SAS, VAFO Praha s. r. o., Rayne Nutrition Inc.

North America was the largest region in the veterinary gastrointestinal diets market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the veterinary gastrointestinal diets market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the veterinary gastrointestinal diets market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The veterinary gastrointestinal diets market consists of sales of products such as hydrolyzed and novel protein diets, low residue therapeutic diets, and semi moist or liquid GI enteral diets. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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