This report describes and explains the video on demand market and covers 2020-2025, termed the historic period, and 2025-2030, 2035F termed the forecast period. The report evaluates the market across each region and for the major economies within each region.
The global video on demand market reached a value of nearly $139.08 billion in 2025, having grown at a compound annual growth rate (CAGR) of 20.2% since 2020. The market is expected to grow from $139.08 billion in 2025 to $295.02 billion in 2030 at a rate of 16.2%. The market is then expected to grow at a CAGR of 14.8% from 2030 and reach $587.88 billion in 2035.
Growth in the historic period resulted from rising internet and smartphones penetration, shift in consumer entertainment consumption toward digital and on-demand formats, surge in on-demand content penetration, growth of subscription-based (SVOD) and hybrid monetization models. Factors that negatively affected growth in the historic period were piracy and illegal streaming and competition from free content platforms.
Going forward, expansion of OTT platforms, rising penetration of smart TVs, connected TVs, and streaming devices, expansion of streaming platforms and subscription-based models and rapid expansion of high-speed broadband networks will drive the growth. Factors that could hinder the growth of the video on demand market in the future include government regulations and content censorship rules, high churn rates due to low switching costs, regulatory and censorship constraints on content distribution.
Market trends for the video on demand market include emphasis on cloud-native transformation and data-driven infrastructure platforms, emphasizing artificial intelligence-powered autonomous content intelligence and optimization systems, prioritization of edge-AI-enabled connected ecosystem solutions that integrate smart TV hardware capabilities; emphasis on blockchain-enabled digital finance and tokenized engagement ecosystems and emphasis on immersive technologies and integrated AR/VR/XR workflows to enhance viewer engagement.
The video on demand market is segmented by component into solutions and services. The solutions market was the largest segment of the video on demand market segmented by component, accounting for 64.2% or $89.31 billion of the total in 2025. Going forward, the services segment is expected to be the fastest-growing segment in the video on demand market segmented by component, at a CAGR of 17.7% during 2025-2030.
The video on demand market is segmented by platform type into smartphones, tablets/laptops, smart TVs, and other platform types. The smart TVs was the largest segment of the video on demand market segmented by platform type, accounting for 43.6% or $60.58 billion of the total in 2025. Going forward, the smartphones segment is expected to be the fastest-growing segment in the video on demand market segmented by platform type, at a CAGR of 18.1% during 2025-2030.
The video on demand market is segmented by business model into subscription video on demand (SVOD), advertisement video on demand (AVOD), hybrid (SVOD+AVOD), pay-per-view (PPV), other transactional video on demand (TVOD), and other business models. The subscription video on demand (SVOD) market was the largest segment of the video on demand market segmented by business model, accounting for 73.6% or $102.36 billion of the total in 2025. Going forward, the hybrid (SVOD + AVOD) segment is expected to be the fastest-growing segment in the video on demand market segmented by business model, at a CAGR of 22.7% during 2025-2030.
The video on demand market is segmented by end-users into media, entertainment, and gaming; travel and hospitality; education; and other end-users. The media, entertainment, and gaming market was the largest segment of the video on demand market segmented by end-users, accounting for 66.8% or $92.84 billion of the total in 2025. Going forward, the media, entertainment, and gaming segment is expected to be the fastest-growing segment in the video on demand market segmented by end-users, at a CAGR of 17.3% during 2025-2030.
North America was the largest region in the video on demand market, accounting for 35.2% or $48.98 billion of the total in 2025. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the video on demand market will be Asia Pacific and Middle East where growth will be at CAGRs of 20.7% and 18% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 17.9% and 17.7% respectively.
The global video on demand market is concentrated, with a large players dominating across major regions. The top 10 competitors in the market made up 44.9% of the total market in 2024. Netflix Inc.was the largest competitor with a 10.1% share of the market, followed by Alphabet Inc. (Google LLC - YouTube) with 9.4%, Amazon.com Inc. (Amazon Prime Video) with 7.3%, The Walt Disney Company. (Disney+, Hulu) with 6.7%, Warner Bros. Discovery (Max) with 4.3%, Tencent Holdings Ltd. with 3.6%, Roku, Inc with 1.1%, iQIYI Inc. with 0.9%, Paramount Global (Paramount+) with 0.8% and Comcast Corp. (Peacock) with 0.7%.
The top opportunities in the video on demand market segmented by component will arise in the solutions segment, which will gain $93.31 billion of global annual sales by 2030. The top opportunities in the video on demand market segmented by platform type will arise in the smart TVs segment, which will gain $72.55 billion of global annual sales by 2030. The top opportunities in the video on demand market segmented by business model will arise in the subscription video on demand (SVOD) segment, which will gain $112.82 billion of global annual sales by 2030. The top opportunities in the video on demand market segmented by end-users will arise in the media, entertainment, and gaming segment, which will gain $113.18 billion of global annual sales by 2030. The video on demand market size will gain the most in the USA at $40.88 billion.
Player-adopted strategies in the video on demand market include focus on strategic partnerships to expand their business expertise, focus on expanding its operational capabilities through new launches and focus on expanding its business capabilities through strategic partnerships.
Market-trend-based strategies for the video on demand market include focusing on the development and deployment of hyper-personalized streaming services, focusing on launching of national OTT platforms, focusing on the integration of interactive advertising innovations and focusing on the development of free, internet-delivered streaming platforms.
To take advantage of the opportunities, the analyst recommends the video on demand companies to focus on hyper-personalized streaming experiences, focus on national OTT platforms and diverse content offerings, focus on integrating interactive advertising to enhance engagement, focus on developing free, unified streaming platforms, focus on the fastest-growing services segment, focus on smartphones for on-the-go video consumption, focus on smartphones for on-the-go video consumption, focus on strategic pricing for video-on-demand services, focus on promotional efforts on digital channels, focus on personalized promotion and focus on media, entertainment, and gaming segment.
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The global video on demand market reached a value of nearly $139.08 billion in 2025, having grown at a compound annual growth rate (CAGR) of 20.2% since 2020. The market is expected to grow from $139.08 billion in 2025 to $295.02 billion in 2030 at a rate of 16.2%. The market is then expected to grow at a CAGR of 14.8% from 2030 and reach $587.88 billion in 2035.
Growth in the historic period resulted from rising internet and smartphones penetration, shift in consumer entertainment consumption toward digital and on-demand formats, surge in on-demand content penetration, growth of subscription-based (SVOD) and hybrid monetization models. Factors that negatively affected growth in the historic period were piracy and illegal streaming and competition from free content platforms.
Going forward, expansion of OTT platforms, rising penetration of smart TVs, connected TVs, and streaming devices, expansion of streaming platforms and subscription-based models and rapid expansion of high-speed broadband networks will drive the growth. Factors that could hinder the growth of the video on demand market in the future include government regulations and content censorship rules, high churn rates due to low switching costs, regulatory and censorship constraints on content distribution.
Market trends for the video on demand market include emphasis on cloud-native transformation and data-driven infrastructure platforms, emphasizing artificial intelligence-powered autonomous content intelligence and optimization systems, prioritization of edge-AI-enabled connected ecosystem solutions that integrate smart TV hardware capabilities; emphasis on blockchain-enabled digital finance and tokenized engagement ecosystems and emphasis on immersive technologies and integrated AR/VR/XR workflows to enhance viewer engagement.
The video on demand market is segmented by component into solutions and services. The solutions market was the largest segment of the video on demand market segmented by component, accounting for 64.2% or $89.31 billion of the total in 2025. Going forward, the services segment is expected to be the fastest-growing segment in the video on demand market segmented by component, at a CAGR of 17.7% during 2025-2030.
The video on demand market is segmented by platform type into smartphones, tablets/laptops, smart TVs, and other platform types. The smart TVs was the largest segment of the video on demand market segmented by platform type, accounting for 43.6% or $60.58 billion of the total in 2025. Going forward, the smartphones segment is expected to be the fastest-growing segment in the video on demand market segmented by platform type, at a CAGR of 18.1% during 2025-2030.
The video on demand market is segmented by business model into subscription video on demand (SVOD), advertisement video on demand (AVOD), hybrid (SVOD+AVOD), pay-per-view (PPV), other transactional video on demand (TVOD), and other business models. The subscription video on demand (SVOD) market was the largest segment of the video on demand market segmented by business model, accounting for 73.6% or $102.36 billion of the total in 2025. Going forward, the hybrid (SVOD + AVOD) segment is expected to be the fastest-growing segment in the video on demand market segmented by business model, at a CAGR of 22.7% during 2025-2030.
The video on demand market is segmented by end-users into media, entertainment, and gaming; travel and hospitality; education; and other end-users. The media, entertainment, and gaming market was the largest segment of the video on demand market segmented by end-users, accounting for 66.8% or $92.84 billion of the total in 2025. Going forward, the media, entertainment, and gaming segment is expected to be the fastest-growing segment in the video on demand market segmented by end-users, at a CAGR of 17.3% during 2025-2030.
North America was the largest region in the video on demand market, accounting for 35.2% or $48.98 billion of the total in 2025. It was followed by Asia Pacific, Western Europe and then the other regions. Going forward, the fastest-growing regions in the video on demand market will be Asia Pacific and Middle East where growth will be at CAGRs of 20.7% and 18% respectively. These will be followed by Africa and South America where the markets are expected to grow at CAGRs of 17.9% and 17.7% respectively.
The global video on demand market is concentrated, with a large players dominating across major regions. The top 10 competitors in the market made up 44.9% of the total market in 2024. Netflix Inc.was the largest competitor with a 10.1% share of the market, followed by Alphabet Inc. (Google LLC - YouTube) with 9.4%, Amazon.com Inc. (Amazon Prime Video) with 7.3%, The Walt Disney Company. (Disney+, Hulu) with 6.7%, Warner Bros. Discovery (Max) with 4.3%, Tencent Holdings Ltd. with 3.6%, Roku, Inc with 1.1%, iQIYI Inc. with 0.9%, Paramount Global (Paramount+) with 0.8% and Comcast Corp. (Peacock) with 0.7%.
The top opportunities in the video on demand market segmented by component will arise in the solutions segment, which will gain $93.31 billion of global annual sales by 2030. The top opportunities in the video on demand market segmented by platform type will arise in the smart TVs segment, which will gain $72.55 billion of global annual sales by 2030. The top opportunities in the video on demand market segmented by business model will arise in the subscription video on demand (SVOD) segment, which will gain $112.82 billion of global annual sales by 2030. The top opportunities in the video on demand market segmented by end-users will arise in the media, entertainment, and gaming segment, which will gain $113.18 billion of global annual sales by 2030. The video on demand market size will gain the most in the USA at $40.88 billion.
Player-adopted strategies in the video on demand market include focus on strategic partnerships to expand their business expertise, focus on expanding its operational capabilities through new launches and focus on expanding its business capabilities through strategic partnerships.
Market-trend-based strategies for the video on demand market include focusing on the development and deployment of hyper-personalized streaming services, focusing on launching of national OTT platforms, focusing on the integration of interactive advertising innovations and focusing on the development of free, internet-delivered streaming platforms.
To take advantage of the opportunities, the analyst recommends the video on demand companies to focus on hyper-personalized streaming experiences, focus on national OTT platforms and diverse content offerings, focus on integrating interactive advertising to enhance engagement, focus on developing free, unified streaming platforms, focus on the fastest-growing services segment, focus on smartphones for on-the-go video consumption, focus on smartphones for on-the-go video consumption, focus on strategic pricing for video-on-demand services, focus on promotional efforts on digital channels, focus on personalized promotion and focus on media, entertainment, and gaming segment.
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Table of Contents
1 Executive Summary
6 Market Characteristics
8 Global Video on Demand Market Attractiveness Scoring and Analysis
9 Video on Demand Market, Supply Chain Analysis
10 Major Market Trends
11 Global Video on Demand Growth Analysis and Strategic Analysis Framework
12 Global Video on Demand Market Size and Growth Analysis
13 Global Video on Demand Total Addressable Market (TAM) Analysis
14 Global Video on Demand Market Segmentation
15 Video on Demand Market, Regional and Country Analysis
16 Asia-Pacific Market
17 South East Asia Market
18 North America Market
19 Western Europe Market
20 South America Market
21 Eastern Europe Market
22 Middle East Market
23 Africa Market
24 Competitive Landscape and Company Profiles
25 Other Major and Innovative Companies
28 Video on Demand Market - Company Scoring Matrix
30 Global Video on Demand Market, Qualitative Analysis on Other Business Models Covering Emerging New Services and Topics, Recent Trends and Future Outlook
31 Key Mergers and Acquisitions
32 Recent Developments in Video on Demand
33 Opportunities and Strategies
34 Video on Demand Market, Conclusions and Recommendations
35 Appendix
Executive Summary
Video On Demand Global Market Opportunities and Strategies to 2035 provides the strategists; marketers and senior management with the critical information they need to assess the global video on demand market as it emerges from the COVID-19 shut down.Reasons to Purchase
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market research findings.
- Benchmark performance against key competitors.
- Utilize the relationships between key data sets for superior strategizing.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis.
Description
Where is the largest and fastest-growing market for video on demand? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The video on demand market global report answers all these questions and many more.The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market’s history and forecasts market growth by geography. It places the market within the context of the wider video on demand market; and compares it with other markets.
The report covers the following chapters
- Introduction and Market Characteristics Brief introduction to the segmentations covered in the market, definitions and explanations about the segments, key products, supply chain and market attractiveness scoring and analysis.
- Key Trends Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis and Strategic Analysis Framework Analysis on PESTEL, end use industries, market growth rate, global historic (2020-2025) and forecast (2025-2030, 2035F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Regional and Country Analysis Historic (2020-2025) and forecast (2025-2030, 2035F) market values and growth and market share comparison by region and country.
- Market Segmentation Contains the market values (2020-2025) (2025-2030, 2035F) and analysis for each segment by component, by platform type, by business model and by end-users in the market. historic (2020-2025) and forecast (2025-2030) and (2030-2035) market values and growth and market share comparison by region market.
- Regional Market Size and Growth Regional market size (2025), historic (2020-2025) and forecast (2025-2030, 2035F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Competitive Benchmarking Briefs on the financials comparison between major players in the market.
- Competitive Dashboard Briefs on competitive dashboard of major players.
- Key Mergers and Acquisitions Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Recent Developments Information on recent developments in the market covered in the report.
- Other Major and Innovative Companies Details on the company profiles of other major and innovative companies in the market.
- Market Opportunities and Strategies Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions and Recommendations This section includes recommendations for video on demand providers in terms of product/service offerings geographic expansion, marketing strategies and target groups.
- Appendix This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report
1) By Component: Solutions; Services
2) By Platform Type: Smartphones; Tablets/Laptops; Smart TVs; Other Platform Types
3) By Business Model: Subscription Video On Demand (SVOD); Advertisement Video On Demand (AVOD); Hybrid (SVOD+AVOD); Pay-Per-View (PPV); Other Transactional Video On Demand (TVOD); Other Business Models
4) By End User: Media, Entertainment and Gaming; Travel and Hospitality; Education; Other End-Users
Companies Mentioned: Netflix Inc.; Alphabet Inc. (Google LLC - YouTube); Amazon.com Inc. (Amazon Prime Video); The Walt Disney Company. (Disney+, Hulu); Warner Bros. Discovery (Max)
Countries: China; Australia; India; Indonesia; Taiwan; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa; South East Asia
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; video on demand indicators comparison.
Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Companies Mentioned
- Netflix Inc.
- Alphabet Inc. (Google LLC - YouTube)
- Amazon.com Inc. (Amazon Prime Video)
- The Walt Disney Company. (Disney+, Hulu)
- Warner Bros. Discovery (Max)
- Tencent Holdings Ltd.
- Roku, Inc
- iQIYI Inc.
- Paramount Global (Paramount+)
- Comcast Corp. (Peacock)
- TVer
- Rakuten TV
- Youku
- Bilibili
- U-Next
- Telasa
- Coupang Play
- Tving
- Naver TV
- Kakao TV
- JioCinema
- SonyLIV
- MX Player
- Sun NXT
- Kuku
- SBS On Demand
- HBO GO
- CATCHPLAY
- GagaOOLala
- LiTV
- FriDay
- Hami Video
- MyVideo
- Vidio (Emtek)
- iWantTFC
- Max
- Tubi
- Fandango at Home
- Pluto TV
- Crave
- RiverTV
- Highball TV
- Ameba TV
- BBC iPlayer
- ITVX
- All4 (Channel 4)
- STV Player
- FilmDoo
- Atresplayer
- RTL+
- CHILI
- Canal+
- Ivi.ru
- KinoPoisk
- Tvigle
- Voyo
- MEGOGO
- TVP VOD
- Player.pl
- OSN Group
- Showmax
- MultiChoice / DStv Stream
- iROKOtv
- ROK Studios
- EbonyLife ON
- Afrinolly
- Buni TV
- Watch iT!
- SABC+
- Viu Africa
